Peachtree Group CEO Recognized as 2025 Industry Leader in Commercial Real Estate Finance

Listen to Our Podcast!
Spotify Logo Icon
Amazon Music Logo Icon
I heart Radio Logo Icon
Apple Podcast Logo Icon
YouTube Logo Icon

ATLANTA (May 5, 2025) - Peachtree Group (“Peachtree”) is proud to announce that Greg Friedman, managing principal and CEO, has been recognized among the 2025 Rainmakers in CRE Debt, Equity & Finance by GlobeSt.,and named to Commercial Observer’s prestigious Power Finance list. These industry-leading accolades highlight Friedman's exceptional leadership, strategic innovation and enduring impact on the commercial real estate finance landscape.

Inclusion on the GlobeSt. Rainmakers list acknowledges Friedman's ability to navigate one of the most challenging commercial real estate finance periods. Amid elevated interest rates, tightening capital markets and declining valuations, Friedman has led Peachtree's vertically integrated management platforms with clarity and conviction. His approach has helped stakeholders unlock value, access liquidity and capitalize on market dislocation.

Commercial Observer’s Power Finance list further affirms Friedman’s influence and adaptability. As lenders retracted and transaction volume slowed, Peachtree continued to deliver creative capital solutions from originating loans to establishing strategic partnerships and playing across the capital stack. Under Friedman’s leadership, Peachtree has remained a dependable partner known for its certainty of execution, critical expertise and a solutions-driven mindset. 

“These recognitions are a testament to Greg’s vision and our entire team’s commitment to being a steady force in an unpredictable market,” said Jatin Desai, managing principal and CFO of Peachtree. “Our strategy has always centered on disciplined investing, innovation and building strong relationships. Greg has set the tone.”

Peachtree’s success is powered by a high-performing, deeply experienced team that brings together the full spectrum of credit, equity, development and asset management expertise. This collective strength allows the firm to respond decisively to market shifts, underwrite with conviction and deliver solutions others can’t.

Peachtree has executed over $12 billion in commercial real estate transactions since inception. Its integrated platform aligns real estate, credit and capital markets expertise, positioning the firm to identify opportunities, deploy capital efficiently and manage risk across cycles.

Related posts

If you enjoyed this article, read through these related press releases and insights.
General
Insight
5 min read

"Seriously Underwater" Home Mortgages Tick Up Across the US

Peachtree CEO Greg Friedman comments on a recent article by Alexandre Tanzi for Bloomberg about the state of the multifamily market in the US.

It seems like the housing market is currently in a better position compared to previous economic recessions, such as the one in 2009. Back then, 26% of mortgaged residential properties had negative equity, while now it's only about 2.7%. Although industries reliant on debt, like commercial real estate, are facing challenges recalibrating to higher interest rates, it's unlikely that we're headed towards a major economic recession without a significant setback in the housing market.

The stability of the housing sector can help cushion against economic downturns, as it directly impacts consumer wealth and confidence, which in turn influences spending - a significant factor considering that consumer expenditures make up about 70% of the U.S. GDP. This stability enhances the likelihood of sustained economic growth rather than a descent into a recession.

This commentary originally appeared on Greg Friedman's LinkedIn page on May 15, 2024, in response to a Bloomberg article by Alexandre Tanzi titled: "Seriously Underwater' Home Mortgages Tick Up Across the US.

Follow Greg Friedman and Peachtree Group on LinkedIn.

Learn more about Peachtree Group's Credit division.

General
Insight
5 min read

A Critical Recessioin Red Flag is Missing

Peachtree CEO Greg Friedman comments on a recent article by Phil Rosen for Inc. Magazine that examines loan demand despite high interest rates.

Prior to 2022, borrowers enjoyed for over a decade the opportunity to secure loans at near-zero interest rates, a boon that fueled growth and expansion in the commercial real estate market. Today, we see an unprecedented volume of loans maturing in a much higher interest rate environment, with banks reducing exposure to commercial real estate. Despite these conditions, the demand for loans continues to grow.

Historically, a spike in loan demand during higher interest rates would be a warning sign of a looming credit crunch. Yet, defying expectations, recent data suggests a deviation from this pattern, with banks reporting increased lending activity despite maintaining onerous lending standards. This anomaly, combined with moderated inflation, challenges traditional recession indicators. While some analysts cautiously suggest that "this time is different," economic uncertainties persist, posing an interesting question about the underlying market dynamics.

While uncertainties linger, one thing remains clear: the commercial real estate sector faces a pivotal juncture. We are navigating the evolving landscape vigilantly, balancing risk and opportunity in a market shaped by unprecedented forces.

This commentary originally appeared on Greg Friedman's LinkedIn page on May 16, 2024, in response to an Inc magazine article by Phil Rosen titled: A Critical Recession Red Flag is Missing.

Follow Greg Friedman and Peachtree Group on LinkedIn.

Learn more about Peachtree Group's Credit division.

General
Insight
5 min read

Watch for These Signs of Recession as the Fed Keeps Rates Elevated

Peachtree CEO Greg Friedman comments on a recent article by Richard Berger for Globestreet. The article is a response to the Federal Reserve keeping interest rates steady.

The CPI report earlier this week showed a decrease in U.S. inflation pressures for the first time this year, following a higher-than-anticipated PPI. This might suggest the Fed's sustained efforts to mitigate consumer price pressures are beginning to show results. However, we are still far from reaching 2%, but maybe the Fed is seeing that inflation is finally on a downward trajectory. In my opinion, the Fed will need further data to gather the confidence required for contemplating interest rate cuts.

Today's prolonged high interest rates are dampening activity and risking recession. For the commercial real estate industry, time is of the essence, as we are already in a recession, and I am dimming on the prospect of a rate cut this year.

This persistent inflation significantly challenges the commercial real estate sector, especially with trillions of dollars of debt maturing. Elevated inflation has increased borrowing costs, strained cash flows and impacted property valuations.

Property owners face refinancing at significantly higher rates as debt matures, leading to increased debt service costs and reduced profitability. This strain on cash flows, coupled with higher expenses and lower income, creates a vicious cycle. Property valuations decline as borrowing costs rise, and investors demand higher returns, softening the market. This downward spiral tightens financial constraints, risking defaults and market instability, a situation that requires immediate attention.

Can the Fed get us out of this spiral before a larger meltdown without triggering new economic challenges?

The path forward will likely require a mix of monetary policy adjustments based on economic data and perhaps more targeted fiscal interventions to support vulnerable sectors.

No matter where the market leads, I'm enthusiastic about the opportunities that lie ahead, and our team is fully prepared to tackle the challenges.

This commentary originally appeared on Greg Friedman's LinkedIn page on May 19, 2024, in response to a Globestreet article titled: Watch for These Signs of Recession as the Fed Keeps Rates Elevated.

Follow Greg Friedman and Peachtree Group on LinkedIn