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Press Release
5 min read

Peachtree Group’s Film Financing Division Gaining Notoriety

Peachtree Group debuted its financed film, "The Surfer,” starring Nicholas Cage, at the prestigious Cannes Film Festival.

ATLANTA (June 3, 2024) – Peachtree Group (Peachtree), a prominent private equity firm, debuted its financed film, "The Surfer,” starring Nicholas Cage, at the prestigious Cannes Film Festival.

This successful premiere at Cannes is just one highlight in a series of achievements by Peachtree and its film financing division, Peachtree Media Partners. The firm already has financed nearly a dozen films, cementing its reputation as a growing alternative to conventional television and movie financing.

Peachtree leverages its deep financial expertise and a proven track record of more than $10 billion in investments to excel in uncovering niche and non-traditional opportunities where risk is mispriced to its advantage, driving outsized returns on its investments. The firm applies this strategic insight to transform the financing landscape for television and film productions, generating significant value.

"Our increased activity in movie and television financing represents a natural progression of our capabilities and interests," said Greg Friedman, managing principal and CEO of Peachtree. "We recognize the unique challenges and opportunities within the entertainment industry, especially in an era where content creation is rapidly evolving. We aim to support producers and creators with tailored financial solutions that align with their vision and project needs."

This strategic expansion taps into the growing demand for alternative financing within the dynamic entertainment sector. It specifically addresses the needs of productions ranging from $5 million to $50 million, which are adapting to rapid changes and an increasing number of productions seeking flexible funding options.

As streaming giants like Netflix, Amazon Prime Video, Disney+ and others continue to pour billions into original content to captivate and retain subscribers, they are reshaping the entire financing landscape.

"Peachtree's initiative is poised to capitalize on these industry shifts, offering innovative financial structures that align with the needs of modern content creators," Friedman said. "Having an industry veteran, Joshua Harris, leading Peachtree Media Partners provides the expertise to structure the financing appropriately while mitigating downside risks."

Peachtree's risk management strategy in entertainment financing includes detailed evaluations of each project's commercial potential, the presence of A-list talent, the production team's track record and collateral such as tax credits and pre-sale agreements. The firm also implements safeguards like completion bonds to ensure that projects are completed within budget and on schedule.

"We are excited to provide a platform that not only fuels the creative economy but also aligns with our investment strategies, providing our stakeholders with diverse opportunities in the burgeoning entertainment sector," added Joshua Harris, managing partner of Peachtree Media Partners. "Furthermore, Peachtree's vertical integration allows us to go beyond capital investments in debt and equity by developing the infrastructure needed to originate, underwrite, manage assets and operate as appropriate."

Peachtree has fully transitioned into film and television financing, actively collaborating with filmmakers and production companies on upcoming projects, with 20-plus opportunities currently in its pipeline. In 2024, additional Peachtree-financed movies slated to be released alongside “The Surfer,” include “The Fabulous Four,” starring Bette Midler and Susan Sarandon, “Not Without Hope,” featuring Zachary Levy and Josh Duhamel and “In the Grey,” directed by Guy Ritchie.

The ongoing digital transformation, the proliferation of high-quality content production and changes in consumer viewing habits suggest that the movie and film financing market will remain dynamic and potentially lucrative for the foreseeable future.  

About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.

Contact:

Charles Talbert

678-823-7683

ctalbert@peachtreegroup.com

In The News
5 min read

Cuts Looking Like Faith Rather Than Data-Driven

There are a record amount of debt maturities in 2024 at close to $1T, and another $1T over the next two years, notes Greg Friedman CEO Peachtree Group. In this interview with Schwab Network he discusses commercial real estate and how the market is still pricing in 50BPS of cuts between now and the end of the year, and its increasingly looking like faith rather than “data driven.”

There is a record amount of debt maturities in 2024 at close to $1T, and another $1T over the next two years, notes Greg Friedman CEO Peachtree Group.

In this interview with Schwab Nework, he discusses commercial real estate and how the market is still pricing in 50BPS of cuts between now and the end of the year, and its increasingly looking like faith rather than “data driven.”

Watch the full interview here.

Press Release
5 min read

Peachtree Group Secures Rapid USCIS Approval for EB-5 Funded Home2 Suites by Hilton Development

Peachtree Group ("Peachtree") has received its I-956F approval from the United States Citizenship and Immigration Services ("USCIS"), the government agency that oversees the EB-5 Immigrant Investor Program, for the development of a Home2 Suites by Hilton in Boone, N.C. USCIS adjudicated the I-956F petition for the hotel development in just five months.

ATLANTA (May 28, 2024) – Peachtree Group ("Peachtree") has received its I-956F approval from the United States Citizenship and Immigration Services ("USCIS"), the government agency that oversees the EB-5 Immigrant Investor Program, for the development of a Home2 Suites by Hilton in Boone, N.C

USCIS adjudicated the I-956F petition for the hotel development in just five months.

"It is a testament to the due diligence of the Peachtree team that it was able to get the project approved so quickly, especially when the published processing time is over 15 months," said Adam Greene, EVP EB-5 for Peachtree Group.

Peachtree originated $21.7 million of fixed-rate construction financing over a five-year term for Narsi Properties to develop a 105-room Home2 Suites by Hilton near downtown Boone. This historic town, situated in the vibrant mountains of western North Carolina, is close to Appalachian State University, its 22,000-plus students and faculty, and numerous other demand generators including three of the most popular ski resorts in the state. The hotel is expected to be completed by Fall 2024.

"Construction is underway, demonstrating tangible progress and reducing initial project risks. Importantly, even as we raise EB-5 capital, Peachtree has bridged the loan, offering certainty of execution for the project and is maintaining an equity stake aligned with the same risk level as our EB-5 investors. This commitment ensures our interests are directly tied to the project's success, reassuring all stakeholders," said Greene.

The EB-5 visa program provides the opportunity for foreign investors to potentially obtain a green card in exchange for making a significant investment in a new commercial enterprise that creates jobs in the U.S. Under the program, foreign nationals who invest a minimum of $800,000 in a U.S.-based project that creates or preserves at least ten full-time jobs for U.S. workers are eligible to apply for permanent residency in the U.S.

"Peachtree Group launched its EB-5 program last year to provide an important financing tool that enables us to continue funding job-creating projects across the country," said Greg Friedman, Peachtree's CEO and managing principal. "This hotel development is expected to create roughly 328 jobs." 

About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.

Contact:

Charles Talbert

678-823-7683

ctalbert@peachtreegroup.com

Press Release
5 min read

Peachtree Group's Latest Loan Closings

Peachtree's lending team has closed 14 loans totaling more than $350MM in the last 90 days.

Peachtree Group Closed 14 loans totaling more than $350MM in the last 90 days 

See below for some of the most recent loan transactions from Peachtree Group including hotels, multifamily, industrial, and land. Click here for our portfolio.

Need Financing? Contact us at lending@peachtreegroup.com.

FEATURED: $12.5MM Hotel Loan

Hilton Garden Inn, Phoenix, AZ

Peachtree Group worked with the Sponsor to pay off its maturing loan while executing a business plan to upgrade its property to better compete in the marketplace and retain its Hilton flag. Read the Case Study.

Peachtree is an award-winning hotel lender. Contact us to discuss your deal.

Insight
5 min read

Watch for These Signs of Recession as the Fed Keeps Rates Elevated

Peachtree CEO Greg Friedman comments on a recent article by Richard Berger for Globestreet. The article is a response to the Federal Reserve keeping interest rates steady.

The CPI report earlier this week showed a decrease in U.S. inflation pressures for the first time this year, following a higher-than-anticipated PPI. This might suggest the Fed's sustained efforts to mitigate consumer price pressures are beginning to show results. However, we are still far from reaching 2%, but maybe the Fed is seeing that inflation is finally on a downward trajectory. In my opinion, the Fed will need further data to gather the confidence required for contemplating interest rate cuts.

Today's prolonged high interest rates are dampening activity and risking recession. For the commercial real estate industry, time is of the essence, as we are already in a recession, and I am dimming on the prospect of a rate cut this year.

This persistent inflation significantly challenges the commercial real estate sector, especially with trillions of dollars of debt maturing. Elevated inflation has increased borrowing costs, strained cash flows and impacted property valuations.

Property owners face refinancing at significantly higher rates as debt matures, leading to increased debt service costs and reduced profitability. This strain on cash flows, coupled with higher expenses and lower income, creates a vicious cycle. Property valuations decline as borrowing costs rise, and investors demand higher returns, softening the market. This downward spiral tightens financial constraints, risking defaults and market instability, a situation that requires immediate attention.

Can the Fed get us out of this spiral before a larger meltdown without triggering new economic challenges?

The path forward will likely require a mix of monetary policy adjustments based on economic data and perhaps more targeted fiscal interventions to support vulnerable sectors.

No matter where the market leads, I'm enthusiastic about the opportunities that lie ahead, and our team is fully prepared to tackle the challenges.

This commentary originally appeared on Greg Friedman's LinkedIn page on May 19, 2024, in response to a Globestreet article titled: Watch for These Signs of Recession as the Fed Keeps Rates Elevated.

Follow Greg Friedman and Peachtree Group on LinkedIn

Insight
5 min read

A Critical Recessioin Red Flag is Missing

Peachtree CEO Greg Friedman comments on a recent article by Phil Rosen for Inc. Magazine that examines loan demand despite high interest rates.

Prior to 2022, borrowers enjoyed for over a decade the opportunity to secure loans at near-zero interest rates, a boon that fueled growth and expansion in the commercial real estate market. Today, we see an unprecedented volume of loans maturing in a much higher interest rate environment, with banks reducing exposure to commercial real estate. Despite these conditions, the demand for loans continues to grow.

Historically, a spike in loan demand during higher interest rates would be a warning sign of a looming credit crunch. Yet, defying expectations, recent data suggests a deviation from this pattern, with banks reporting increased lending activity despite maintaining onerous lending standards. This anomaly, combined with moderated inflation, challenges traditional recession indicators. While some analysts cautiously suggest that "this time is different," economic uncertainties persist, posing an interesting question about the underlying market dynamics.

While uncertainties linger, one thing remains clear: the commercial real estate sector faces a pivotal juncture. We are navigating the evolving landscape vigilantly, balancing risk and opportunity in a market shaped by unprecedented forces.

This commentary originally appeared on Greg Friedman's LinkedIn page on May 16, 2024, in response to an Inc magazine article by Phil Rosen titled: A Critical Recession Red Flag is Missing.

Follow Greg Friedman and Peachtree Group on LinkedIn.

Learn more about Peachtree Group's Credit division.

Press Releases & Insights

Learn more about what Peachtree Group has to say about our industry.

Press Release
5 min read

Peachtree Group’s Film Financing Division Gaining Notoriety

Peachtree Group debuted its financed film, "The Surfer,” starring Nicholas Cage, at the prestigious Cannes Film Festival.

ATLANTA (June 3, 2024) – Peachtree Group (Peachtree), a prominent private equity firm, debuted its financed film, "The Surfer,” starring Nicholas Cage, at the prestigious Cannes Film Festival.

This successful premiere at Cannes is just one highlight in a series of achievements by Peachtree and its film financing division, Peachtree Media Partners. The firm already has financed nearly a dozen films, cementing its reputation as a growing alternative to conventional television and movie financing.

Peachtree leverages its deep financial expertise and a proven track record of more than $10 billion in investments to excel in uncovering niche and non-traditional opportunities where risk is mispriced to its advantage, driving outsized returns on its investments. The firm applies this strategic insight to transform the financing landscape for television and film productions, generating significant value.

"Our increased activity in movie and television financing represents a natural progression of our capabilities and interests," said Greg Friedman, managing principal and CEO of Peachtree. "We recognize the unique challenges and opportunities within the entertainment industry, especially in an era where content creation is rapidly evolving. We aim to support producers and creators with tailored financial solutions that align with their vision and project needs."

This strategic expansion taps into the growing demand for alternative financing within the dynamic entertainment sector. It specifically addresses the needs of productions ranging from $5 million to $50 million, which are adapting to rapid changes and an increasing number of productions seeking flexible funding options.

As streaming giants like Netflix, Amazon Prime Video, Disney+ and others continue to pour billions into original content to captivate and retain subscribers, they are reshaping the entire financing landscape.

"Peachtree's initiative is poised to capitalize on these industry shifts, offering innovative financial structures that align with the needs of modern content creators," Friedman said. "Having an industry veteran, Joshua Harris, leading Peachtree Media Partners provides the expertise to structure the financing appropriately while mitigating downside risks."

Peachtree's risk management strategy in entertainment financing includes detailed evaluations of each project's commercial potential, the presence of A-list talent, the production team's track record and collateral such as tax credits and pre-sale agreements. The firm also implements safeguards like completion bonds to ensure that projects are completed within budget and on schedule.

"We are excited to provide a platform that not only fuels the creative economy but also aligns with our investment strategies, providing our stakeholders with diverse opportunities in the burgeoning entertainment sector," added Joshua Harris, managing partner of Peachtree Media Partners. "Furthermore, Peachtree's vertical integration allows us to go beyond capital investments in debt and equity by developing the infrastructure needed to originate, underwrite, manage assets and operate as appropriate."

Peachtree has fully transitioned into film and television financing, actively collaborating with filmmakers and production companies on upcoming projects, with 20-plus opportunities currently in its pipeline. In 2024, additional Peachtree-financed movies slated to be released alongside “The Surfer,” include “The Fabulous Four,” starring Bette Midler and Susan Sarandon, “Not Without Hope,” featuring Zachary Levy and Josh Duhamel and “In the Grey,” directed by Guy Ritchie.

The ongoing digital transformation, the proliferation of high-quality content production and changes in consumer viewing habits suggest that the movie and film financing market will remain dynamic and potentially lucrative for the foreseeable future.  

About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.

Contact:

Charles Talbert

678-823-7683

ctalbert@peachtreegroup.com

Press Release
5 min read

Peachtree Group Secures Rapid USCIS Approval for EB-5 Funded Home2 Suites by Hilton Development

Peachtree Group ("Peachtree") has received its I-956F approval from the United States Citizenship and Immigration Services ("USCIS"), the government agency that oversees the EB-5 Immigrant Investor Program, for the development of a Home2 Suites by Hilton in Boone, N.C. USCIS adjudicated the I-956F petition for the hotel development in just five months.

ATLANTA (May 28, 2024) – Peachtree Group ("Peachtree") has received its I-956F approval from the United States Citizenship and Immigration Services ("USCIS"), the government agency that oversees the EB-5 Immigrant Investor Program, for the development of a Home2 Suites by Hilton in Boone, N.C

USCIS adjudicated the I-956F petition for the hotel development in just five months.

"It is a testament to the due diligence of the Peachtree team that it was able to get the project approved so quickly, especially when the published processing time is over 15 months," said Adam Greene, EVP EB-5 for Peachtree Group.

Peachtree originated $21.7 million of fixed-rate construction financing over a five-year term for Narsi Properties to develop a 105-room Home2 Suites by Hilton near downtown Boone. This historic town, situated in the vibrant mountains of western North Carolina, is close to Appalachian State University, its 22,000-plus students and faculty, and numerous other demand generators including three of the most popular ski resorts in the state. The hotel is expected to be completed by Fall 2024.

"Construction is underway, demonstrating tangible progress and reducing initial project risks. Importantly, even as we raise EB-5 capital, Peachtree has bridged the loan, offering certainty of execution for the project and is maintaining an equity stake aligned with the same risk level as our EB-5 investors. This commitment ensures our interests are directly tied to the project's success, reassuring all stakeholders," said Greene.

The EB-5 visa program provides the opportunity for foreign investors to potentially obtain a green card in exchange for making a significant investment in a new commercial enterprise that creates jobs in the U.S. Under the program, foreign nationals who invest a minimum of $800,000 in a U.S.-based project that creates or preserves at least ten full-time jobs for U.S. workers are eligible to apply for permanent residency in the U.S.

"Peachtree Group launched its EB-5 program last year to provide an important financing tool that enables us to continue funding job-creating projects across the country," said Greg Friedman, Peachtree's CEO and managing principal. "This hotel development is expected to create roughly 328 jobs." 

About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.

Contact:

Charles Talbert

678-823-7683

ctalbert@peachtreegroup.com

Insight
5 min read

"Seriously Underwater" Home Mortgages Tick Up Across the US

Peachtree CEO Greg Friedman comments on a recent article by Alexandre Tanzi for Bloomberg about the state of the multifamily market in the US.

It seems like the housing market is currently in a better position compared to previous economic recessions, such as the one in 2009. Back then, 26% of mortgaged residential properties had negative equity, while now it's only about 2.7%. Although industries reliant on debt, like commercial real estate, are facing challenges recalibrating to higher interest rates, it's unlikely that we're headed towards a major economic recession without a significant setback in the housing market.

The stability of the housing sector can help cushion against economic downturns, as it directly impacts consumer wealth and confidence, which in turn influences spending - a significant factor considering that consumer expenditures make up about 70% of the U.S. GDP. This stability enhances the likelihood of sustained economic growth rather than a descent into a recession.

This commentary originally appeared on Greg Friedman's LinkedIn page on May 15, 2024, in response to a Bloomberg article by Alexandre Tanzi titled: "Seriously Underwater' Home Mortgages Tick Up Across the US.

Follow Greg Friedman and Peachtree Group on LinkedIn.

Learn more about Peachtree Group's Credit division.

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