As commercial real estate moves into 2026, many investors remain cautious. Interest rates are elevated, refinancing is harder, and a significant volume of debt is approaching maturity. Yet according to Peachtree Group CEO Greg Friedman, today’s challenges are often misunderstood.
“This is not a property issue or an asset-level issue in most cases,” Friedman said. “This environment, for the most part, is balance sheet driven.”
Where Pressure is Coming From
Across most property types, operating fundamentals remain relatively stable. The real pressure is coming from capital structures that were built in a much lower interest rate environment. As loans mature, many borrowers are discovering that refinancing now requires additional equity or a rethinking of their capital stack.
That challenge is being magnified by what Friedman describes as an unprecedented wave of loan maturities. “Over the next 12 months, close to a trillion dollars of commercial real estate loans are maturing,” he noted.
Opportunity for Investors
For investors, this dynamic is creating opportunity, particularly in credit. As banks pull back due to regulatory and balance sheet constraints, private lenders are stepping in at more attractive bases. “We’re buying loans or making loans at discounts to current value,” Friedman explained. “In many cases, we’re getting equity-like returns without having last dollar equity risk.”
At the same time, equity investing requires greater selectivity than in prior cycles. From 2010 to 2022, falling interest rates provided a powerful tailwind for valuations. That environment no longer exists. Today, equity returns depend on disciplined buying, asset management, and operational execution.
What’s Next
Looking ahead, Friedman expects 2026 to remain uneven but constructive. While refinancing pressure may persist in the near term, limited new supply and continued demand growth could support improved pricing power later in the year.
Key Takeaways
Listen to the full episode of Peachtree Point of View for Greg Friedman’s perspective on navigating commercial real estate in 2026.
ATLANTA(Feb. 4, 2026) - Peachtree Group (“Peachtree”) announced that its development platform was recognized withtwo of the lodging industry’s most respected honors. The firm received the 2026 CONNECT Developer of the Year Award from Marriott International, and its Hampton Inn & Suites Maui North Shore property was named Development of theYear (Select/Limited Service) at the Americas Lodging Investment Summit (ALIS).
“Recognition from Marriott is particularly meaningful given the rigor of its development standards and the trust required to grow alongside its U.S. portfolio over time,” said Greg Friedman, managing principal and CEO of Peachtree. “To pair that firm-level honor with peer recognition from ALIS for one of our developments underscores both the strength of our platform and our ability to deliver high-quality projects that performin complex markets.”
Peachtree has partnered with leading hotel brands for nearly 20 years to develop hotels across the United States, and today its hotel development portfolio and pipeline exceed $2 billion nationwide, underscoring the firm’s scale, execution capabilities and abilityto advance projects and build on its legacy as a leading hospitality developer.
At ALIS, Hampton Inn & Suites Maui NorthShore was named Development of the Year in the Select/Limited Service category. The 136-room upper midscale beachfront hotel opened in April 2025, marking the first newly built branded select-service hotel on Maui’s North Shore.
Developed by Peachtree in partnership with Blackridge Group and Argosy Real Estate Partners, the project navigated aseven-year entitlement process and significant logistical complexity in one ofthe most supply-constrained hotel markets in the United States. The propertydelivers a rare, accessible Hilton-branded lodging option for the region.
This marks the second award-winning propertydeveloped in partnership between Peachtree and Blackridge Group, following the AC Hotel Sacramento, which earned the 2025 CoStar Impact Award.
“Together, these recognitions highlightPeachtree’s disciplined development approach and its ability to deliverhigh-quality hospitality assets,” Friedman said.
ATLANTA and DALLAS (Jan. 22, 2026) Peachtree Group (“Peachtree”) today announced it has completed the acquisition of First Western SBLC, LLC (formerly known as First Western SBLC, Inc.), which operates as PMC Commercial Trust (“PMC”), a Dallas-based nationwide direct lender specializing in Small Business Administration (“SBA”) 7(a) loans. PMC will continue operating under its existing name following the transaction, which received approval from the U.S. Small Business Administration and closed effective today.
“This marks an important step forward for our credit business,” said Greg Friedman, Peachtree’s CEO and managing principal. “Founded more than four decades ago by my grandfather, Dr. Fred Rosemore, PMC brings a strong legacy into Peachtree that strengthens our ability to deliver fast, flexible SBA financing while maintaining the disciplined underwriting that defines our platform.”
Joining Peachtree is Barry Berlin, who will oversee the integration of PMC’s lending business and serve as senior advisor for government-regulated lending. In this role, he will support the firm’s broader credit platform by providing strategic guidance, regulatory expertise and deep institutional knowledge. Berlin previously served as CEO of PMC, managing director of finance at CIM Group, and CFO and secretary of Creative Media & Community Trust Corporation, PMC’s parent company.
Also joining Peachtree is Laurie Ivy, who has served as president of PMC since 2020, overseeing day-to-day SBA operations. She will continue in that role while assisting Berlin with platform integration.
“Laurie brings deep operational expertise and continuity to the PMC platform,” Friedman said. “Barry adds decades of experience across government-regulated lending and credit oversight. Together, their complementary roles will support a thoughtful integration and disciplined growth strategy.”
With the acquisition complete, Peachtree will offer SBA 7(a) loans ranging from $50,000 to $5,000,000 to support business acquisitions, real estate purchases, equipment financing, working capital and refinancing.
“Demand for SBA financing continues to accelerate as small business owners seek certainty, speed and trusted execution,” Ivy said. “Becoming part of Peachtree gives us the capital resources, infrastructure and long-term commitment needed to responsibly scale the platform while continuing to support entrepreneurs who rely on SBA loans to grow.”
PMC is one of only 12 Small Business Lending Companies licensed by the SBA to originate 7(a) loans and holds Preferred Lender Program status, enabling delegated authority and expedited closings.
“Peachtree has built a differentiated investment platform with the scale discipline and entrepreneurial mindset to grow through changing market cycles,” Berlin said. “We are fortunate to be joining a firm with such a strong culture, a long-term vision and a proven ability to expand thoughtfully into new strategies. This platform creates meaningful opportunities for continued growth while staying true to the values that have driven Peachtree’s success.”
CoStar | The hotel financing environment is shaping up to be a "tale of two cities" for borrowers this year.
Speaking on the latest episode of the CoStar News Hotels podcast, Jared Schlosser, head of originations and C-PACE at Peachtree Group, said 2026 will be a good year for well-positioned borrowers.
"I think for well-thought-out acquisition, business plan deals, for solid cash flow, for performing deals, for strong borrowers who continue to do what they say they're going to do, there's ton of liquidity," he said, noting that "on the flip side of that, you're seeing a lot of deals that are struggling."
