ATLANTA (Apr 14, 2025) - Peachtree Group(“Peachtree”), a diversified commercial real estate investment platform, today announced the grand opening of the 87-suite TownePlace Suites in Forney, Texas. Peachtree will operate the hotel for TEKMAK Development (“TEKMAK”), a full-service hospitality development company.
TownePlace Suites Forney is conveniently located just 22 miles east of Dallas, offering guests a comfortable and contemporary stay in a rapidly growing area. Ongoing new construction, expanding retail centers and industrial parks continue to position Forney as a dynamic destination for business and leisure travelers.
“We are thrilled to join the Forney community and serve the fastest-growing county in the country with our new TownePlace Suites hotel,” said Glenn Decker, president of TEKMAK. “We’re grateful for the hard work of the Peachtree team in getting the hotel open and are excited about the strong leadership team they’ve assembled to manage day-to-day operations. We take great pride in the quality of the hotels we develop and have the utmost confidence in Peachtree’s ability to deliver an equally stellar level of service to our guests.”
At this brand-new, pet-friendly hotel, guests can enjoy spacious suites featuring full kitchens—ideal for both short and extended stays. Travelers will appreciate complimentary breakfast with customizable menu options, as well as on-site amenities like a 24-hour fitness center and an outdoor pool.
“As we continue to add hotels to our third-party management platform, we remain focused on aligning with top-tier partners who share our commitment to operational excellence,” said Vickie Callahan, president of Peachtree’s hospitality management division. “TEKMAK has been an exceptional partner—developing hotels that are not only professionally executed but also uniquely crafted to stand apart in their competitive set, with a design-oriented approach that connects each property to its local community.”
In 2023, Peachtree partnered with TEKMAK to provide third-party management for a selection of its Texas-based hotels and today oversees six properties.
Peachtree’s hospitality management division specializes in operating premium-branded hotels across the upper-midscale and upscale segments, including limited-service, select-service and compact full-service properties. The division manages 108 hotels across 28 brands, totaling 13,440 rooms in 26 states, with 35 properties under third-party management.
“Third-party hotel operators are increasingly being recognized for delivering superior service—outperforming even chain-managed hotels in key areas that matter most to guests,” Callahan added. “The opening of TownePlace Suites Forney is a testament to the strength of this collaboration and our shared vision to consistently exceed expectations and raise the standard across every hotel we manage.”
Peachtree GroupExpands Third-Party Hotel Management Business with New Partnership with Group10 Management
14 New HotelsAdded to Portfolio, Exceeding 100 Hotels Under Management
ATLANTA (Nov. 6, 2024) – Peachtree Group (“Peachtree”) has announced a long-term partnership with Southfield, Michigan-based Group 10 Management (“Group 10”), expanding its managed portfolio with 14 new hotels totaling 1,648 rooms. This milestone growth pushes Peachtree's total managed operations beyond 100 hotels and solidifies its position as a leading third-party hotel manager. The properties are primarily Marriott, Hilton and IHG-branded hotels and are predominantly located in themetro Detroit area.
“Our extensive experience in hotel operations allows us to partner with Group 10 to take third-party management to a whole new level,” said Vickie Callahan, President of Peachtree’s Hospitality Management Division. “A substantial portion of Peachtree Group’s portfoliois third-party managed, underscoring our commitment to driving strong financial results for our partners while providing exceptional guest experiences.”
Peachtree’s hospitality management division operates premium-branded, limited-, select- andcompact full-service hotels primarily within the upper-midscale and upscale segments. The division now manages 107 hotels across 27 brands totaling 13,485 rooms in 27 states, including Washington D.C. With the addition of the Group 10 properties, Peachtree’s third-party management portfolio expands to 31 hotels.
Through this partnership, Group 10 will benefit from Peachtree’s extensive expertise in compliance with brand standards, scalable operating efficiencies, skilled talent acquisition, digital and marketing initiatives, renovation expertise and other cost-saving measures across the portfolio.
“Peachtree’s expanded portfolio further emphasizes its dedication to delivering high-quality service and operational excellence for partners and guests across the U.S.,”Callahan added.
About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.
ATLANTA (Sept. 3, 2024) – Peachtree Group ("Peachtree") today announced the promotion of Steve Mackenzie to executive vice president of hotel operations in the firm's hospitality management division. In his expanded role, Mackenzie will assume a central role overseeing Peachtree's hotel portfolio financial performance while ensuring franchise procedures, regulations and standards are adhered to while growing company culture and teams.
"Steve has been instrumental in the exceptional growth and results of our hospitality management portfolio over the past six years," said Vickie Callahan, president of Peachtree’s hospitality management division." His leadership will continue to guide the team as we grow our portfolio."
With twenty-five-plus years of hospitality experience, Mackenzie most recently served as area director for Hilton Worldwide, where he provided operational oversight of company-managed properties in Florida, which includes Embassy Suites, Hilton Garden Inn, Homewood and Hamptons. He has held multiple industry operational roles, including vice president of operations with Harris Hotel Group and area general manager with Greenpark Management. He has overseen multiple award-winning Hilton properties, winning such accolades as Full-Service Hotel of the Year, Circle of Excellence, the Lighthouse Award and the Connie.
"Peachtree has an aggressive appetite for growth, and I cannot wait to expand my role and continue to build the brand and the portfolio," Mackenzie said.
About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.
Contact:
Charles Talbert
678-823-7683
ctalbert@peachtreegroup.com
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ATLANTA (Aug. 7, 2024) – Peachtree Group ("Peachtree") today announced that Vickie Callahan has been promoted to president of the firm's hospitality management division. In her new role, Callahan will oversee the company's portfolio of owned and third-party managed hotels, totaling 88 hotels across 27 brands and 11,173 rooms in 23 states and Washington, D.C.
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"Since joining us in 2020 as senior vice president of revenue generation, Vickie has been an invaluable member of our team," said Greg Friedman, managing principal and CEO of Peachtree Group. "Vickie has successfully guided us through the pandemic's challenges with her strategic insights and ability to optimize our hotel revenues. Vickie's leadership will continue to be crucial as we navigate the evolving travel and hospitality landscape and deliver exceptional value to our guests and stakeholders."
A 25-plus-year hospitality veteran, Callahan previously held vice-president of revenue management positions with Atrium Hospitality and JQH Hotels. At the latter, she was responsible for developing a multi-branded revenue management platform. Before that, she held various sales, marketing, and revenue management executive committee positions with Starwood Hotels and Resorts, managing all levels of hotels, from boutique all-suite properties and convention hotels to "five diamond" resorts.
Callahan serves on the Marriott Revenue Management Franchise Advisory Board and engages with multiple committees to enhance hotel sales and revenue management disciplines.
"I am excited to lead the thousands of dedicated hospitality team members across Peachtree's coast-to-coast hotel operations and deeply appreciate the confidence placed in me. I am committed to driving growth and maintaining operational excellence to contribute to the organization's overall success," Callahan said.
About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.