Greg Friedman and Mitul Patel form Peachtree Hotel Group as a family office to invest in premium-branded select service hotels.
Peachtree launched complementary divisions to develop and operate hotels, Peachtree Hospitality Development and Peachtree Hospitality Management, respectively. Over the next decade, the company continues to rapidly grow its portfolio of limited- and select-service hotels, becoming one of the nation's fastest-growing hotel acquisition, management, development and ownership groups in premium-branded hotels under the Marriott, Starwood, Hilton, Hyatt, and InterContinental Hotel group flags.
Jatin Desai joins Peachtree as managing principal chief investment officer and chief financial officer. The company expands investment offerings beyond equity investing into credit investments, acquiring debt positions secured by hotel and other real estate assets. As the Great Financial Crisis took hold, Peachtree implemented a distressed investment strategy and invested in 47 distressed hotels.
Peachtree launched Stonehill, a direct commercial real estate lending division, to focus on debt originations and note acquisitions. Stonehill focuses on transitional assets and sectors of the credit market that traditionally have had more limited access to financing, eventually becoming a top 10 U.S. commercial real estate hotel lender as ranked by the Mortgage Bankers Association ("MBA").
Peachtree Group reorganized from a family office to a vertically integrated private equity firm. The company launched its first investment vehicle focused on acquiring and originating debt investments in select-service hotels.
Peachtree launched its first discretionary equity investment vehicle to acquire and develop premium-branded hotels and other commercial real estate assets.
Peachtree launches Revive Land Group, a land development division focused on designing, entitling and developing residential and mixed-use projects. Revive has since transacted on over $50MM of real estate, consisting of over 1,100 residential lots.
Stonehill PACE was established as a direct lender focusing on property assessed clean energy for diverse commercial real estate asset classes. Over time, it evolved into one of the prominent CPACE providers in the U.S., securing over $600 million in CPACE financing. Also, Peachtree initiated a mortgage Real Estate Investment Trust (REIT) specializing in financing income-generating real estate. This REIT's scope involved acquiring or originating mortgages and mortgage-backed securities. The company further expanded its endeavours by investing into hotel development within Qualified Opportunity Zones. This strategic move aimed to leverage the tax deferral benefits offered by the Tax Cuts and Jobs Act of 2017.
Peachtree PC Investors (PPCI), a FINRA-registered broker-dealer, becomes Peachtree's exclusive managing broker-dealer for the firms' investment offerings.
The onset of the pandemic triggered an unexpected "Black Swan" event, plunging the U.S. into a recession and significantly impacting various sectors, notably the commercial real estate industry, particularly in hospitality. In response, Peachtree initiated its most extensive investment initiative to date, focusing on real estate and related assets. This strategic move aimed to capitalize on the emerging opportunities resulting from market disruptions, operational inefficiencies, under-capitalizations, and expected cyclical rebounds. Throughout this period, the firm executed transactions totaling $3 billion in asset value, encompassing debt and equity investments. Notably, Peachtree acquired over 180 first mortgage notes as part of its investment activities, positioning itself within a diverse array of real estate assets.
Continued disruptions caused by the pandemic have led to financial strain among ownership groups and developers due to reduced access to capital. In response, the company introduces its twelfth sponsored investment vehicle, aiming to engage in opportunistic debt and equity investments. This strategic move capitalized on emerging investment opportunities within the hospitality industry and other real estate sectors that have been impacted, too.
Gala Media Capital was launched to finance the production of films and television
Daniel Siegel joins Stonehill as Principal CRE, bringing a team of experienced originators outside the hospitality industry to expand Peachtree's commercial lending business. In addition, Peachtree expands its array of high-quality, diversified investment strategies and vehicles by launching a 1031 Exchange DST program to enhance its tax deferral strategies in the hospitality sector. Due to Peachtree’s expansion into non-hospitality investments across the ecosystem, the company drops “Hotel” from the name and becomes Peachtree Group, continuing to grow beyond hospitality.
$9B+ Asset Value and $2.5B+ Capital Under Management
As the portfolio of commercial real estate investments expanded, Peachtree consolidated all affiliated companies, notably Stonehill, Stonehill PACE, and Peachtree Hospitality Management, under the Peachtree Group umbrella. The firm adds to its vertically integrated management platform with the addition of an EB-5 program to access low-cost capital, diversify its funding sources and invest in job-creating projects across the U.S. Doubling in size since 2020, Peachtree Group has achieved renowned success through investments based on its ability to deploy capital opportunistically through business cycles, taking advantage of its holistic view of the market.
.png)
During the California Gold Rush, thousands rushed west in search of fortune. Few struck it rich. The real winners were those who sold the picks, shovels and other tools needed to sustain the miners’ efforts. They thrived not by chasing the frenzy, but by positioning themselves with strategy and discipline.
Today’s commercial real estate market presents a similar dynamic. The market continues to experience one of its most significant resets in more than a decade. While many assets remain operationally strong, capital structures are under pressure. Higher interest rates, constrained debt markets and a steady wave of loan maturities have created a liquidity gap that traditional lenders are unwilling or unable to fill. Those positioned to provide the tools, in this case, creative solutions, stand to benefit the most.
Private credit continues to be a critical source of capital in today’s market, and our credit team’s activity reflects that demand. As of mid-August, we’ve originated more than $1.3 billion in loans and expect that momentum to continue. Notable transactions include a $53 million bridge loan for a 270-acre mixed-use development in Mesa, Arizona; a $42 million bridge loan supporting the acquisition of the Atlanta Financial Center; $36 million in construction financing for a 179-unit Class A multifamily development in Oregon; and $67.5 million of bridge financing for the recapitalization of the newly opened 187-room Printing House – Tapestry Collection by Hilton property in Nashville. We are well on our way to another record year in originations.
While our private credit platform is meeting the immediate demand for financing, we’re also seeing opportunities that extend beyond traditional lending. Market dislocation is uncovering complex, transitional situations where capital solutions require a more opportunistic approach. Not in broad strokes but in carefully selected, well-structured transactions that require both creativity and discipline.
We are focused on opportunities where mispriced risk meets strong fundamentals, where we can structure downside protection and capture meaningful upside through preferred equity, recapitalizations and discounted acquisitions. Our underwriting process is rigorous, our execution repeatable and our orientation long term.
Across sectors, we are seeing the landscape shift. Hospitality is under pressure from deferred capital expenditures and near-term maturities. Multifamily faces valuation recalibration as cap rates rise and leverage recedes. Even in office, where secular headwinds persist, dislocation is beginning to yield selectively actionable opportunities. In each case, we are evaluating where structure, not just price, can drive durable, risk-adjusted returns.
This environment demands more than capital. It requires a stable, experienced team with the agility to work up and down the capital stack and the relationships to source deals early. That is what our platform was built for. With deep connectivity across lenders, owners and operators, we consistently uncover opportunities before they reach the broader market and execute with a clear philosophy, shared incentives and a team-based culture that rewards precision.
We are not chasing momentum or relying on market recovery to drive returns. We are focused on underwriting the business plan, aligning with operators and structuring for protection on the downside with the potential for asymmetric outcomes on the upside.
Like those who supplied the tools that built lasting fortunes during the Gold Rush, we are not chasing momentum or relying on chance. We are focused on providing the structure, discipline and alignment needed to uncover value where others see uncertainty. Cycles like this reward preparation and conviction, and we believe the months ahead will offer opportunities for those positioned to act with clarity and discipline.
We are ready to put the right tools to work.
The private markets landscape is experiencing unprecedented disruption, creating both challenges and opportunities for sophisticated investors. In a recent episode of Peachtree Point of View, Greg Friedman sat down with Brandon Sedloff, Chief Real Estate Officer at Juniper Square, to dissect the current state of alternative investments and reveal actionable strategies for navigating today's complex market environment.
The Great Private Markets Divide
The investment management industry is witnessing a dramatic polarization. As Sedloff explains, we're seeing a "barbell effect" where mega-managers with hundreds of billions in assets continue to grow alongside highly specialized niche players, while the "messy middle" becomes increasingly challenging territory.
This shift presents a critical decision point for investors: align with diversified mega-managers or partner with specialized firms that demonstrate deep expertise in specific market segments. As Sedloff puts it, "What the market needs, what the market wants is they need differentiation... people want groups that are specialists that have a niche that really deeply understand the markets that they're in."
For investors, this means reassessing current allocations and potentially reallocating capital from generalist managers to true specialists.
Emerging Opportunities in Market Dislocation
The prolonged market dislocation and deleveraging cycle has created unique opportunities for prepared investors. Three key trends are reshaping the landscape:
Liquidity-Focused Products: With traditional distributions slowing, investors are demanding more flexible investment structures. This has sparked innovation in semi-liquid and interval fund products that provide periodic liquidity without sacrificing private market returns.
Private Wealth Expansion: The rise of retail participation in private markets represents a massive capital allocation shift. Sophisticated GPs are expanding beyond traditional institutional channels into RIA networks, broker-dealers, and accredited individual investors.
Operational Excellence: Investment managers are leveraging AI and advanced technology to create "operational alpha" – generating additional value through superior data analytics, investor relations, and fund administration.
Three Key Takeaways for Investors
Position Yourself for the Future
Today's market environment rewards investors who move decisively while others remain paralyzed by uncertainty. The firms thriving in this cycle are those with specialized expertise, superior operational infrastructure, and clear differentiation strategies.
Ready to dive deeper into these market insights and learn how industry leaders are navigating current challenges? Listen to the full conversation on the Peachtree Point of View podcast to discover additional strategies for maximizing returns in today's dislocated markets.
The hotel investment landscape is experiencing unprecedented dislocation, creating unique opportunities for savvy commercial real estate investors. In a recent episode of Peachtree Point of View, Greg Friedman sat down with Bennett Webster, Principal and Founder of Alchemy Real Estate Advisors, to explore how hotel investment strategies are evolving in this turbulent market environment.
Current Hotel Investment Market: Distress Creates Opportunity
Today's hotel investment market is characterized by significant distress, but this dislocation is creating unprecedented opportunities. Webster's firm has closed 21 transactions in under a year, with another 19 under contract—demonstrating the active nature of the distressed hotel investment sector. "There's no shortage of ample opportunity out there," Webster notes, citing everything from note sales in Manhattan to receiver sales in Seattle.
The distress isn't limited to traditional foreclosures. Many hotel investment owners are facing mandatory exits due to brand renovation requirements, capital partner pressures, or late-cycle investment timelines,creating a robust pipeline of motivated sellers.
Hotel Investment Transaction Trends: Follow the Smart Money
Market data reveals compelling hotel investment trends:roughly 50% of hotel transaction volume in the first half of 2024 involved properties under $50 million, with most deals likely under $25 million. These smaller hotel investment opportunities maintain strong liquidity and price integrity, often selling at negative leverage to regional buyers focused on operational value creation.
Interestingly, previously distressed markets are attracting renewed hotel investment interest. As Webster observes, "I've seen more bullish activity, more bullish sentiment on San Francisco in the past couple of weeks than we have in past couple of years." This shift suggests that patient hotel investment capital is beginning to identify bottom-fishing opportunities in formerly challenged markets.
Strategic Hotel Investment Approaches
Successful hotel investment in today's market requires a refined approach. Webster recommends three key hotel investment strategies:
Diversification drives hotel investment success. Target markets where you have operational scale and established lender relationships. Rather than concentrating capital in a single trophy asset,multiple smaller hotel investment opportunities can provide superior risk-adjusted returns.
Creative financing enhances hotel investment returns. With traditional financing constrained, successful hotel investment buyers are leveraging CMBS loan assumptions, negotiating interest-only periods during stabilization, and structuring deals that address both buyer and seller liquidity requirements.
Long-term thinking maximizes hotel investment value. As Webster emphasizes, "Capital structure is temporary, but purchase price is permanent." For committed hotel investment professionals with operational capacity, current pricing dislocation presents generational buying opportunities—despite temporarily elevated financing costs.
Hotel Investment Catalysts: The Renovation Factor
A critical catalyst driving current hotel investment opportunities is deferred maintenance and brand-mandated renovations. Many hotel investment owners who delayed capital improvements during COVID are now facing ultimatums from hotel brands: renovate or lose the flag. This dynamic creates forced selling situations that benefit well-capitalized hotel investment buyers ready to commit the necessary capital for property improvements.
The current hotel investment environment strongly favors patient, well-capitalized investors who can move decisively when opportunities arise. For those positioned to execute, today's dislocated hotel investment market offers compelling entry points that may not exist once capital markets normalize and competition intensifies.
Ready to explore advanced hotel investment strategies and market insights? Listen to the full Peachtree Point of View podcast episode featuring Bennett Webster's complete analysis of today's hotel investment opportunities and market dynamics.