Peachtree Opens Hampton Inn in Hawaii
Peachtree opens Hampton Inn in Hawaii
Peachtree Group Timeline
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2007 – Peachtree Hotel Group is Founded
Greg Friedman and Mitul Patel form Peachtree Hotel Group as a family office to invest in premium-branded select service hotels.
2008 – Peachtree Grows Beyond Investing
Peachtree launched complementary divisions to develop and operate hotels, Peachtree Hospitality Development and Peachtree Hospitality Management, respectively. Over the next decade, the company continues to rapidly grow its portfolio of limited- and select-service hotels, becoming one of the nation's fastest-growing hotel acquisition, management, development and ownership groups in premium-branded hotels under the Marriott, Starwood, Hilton, Hyatt, and InterContinental Hotel group flags.
2009 – Executive Team Expands and Great Financial Crisis Hits
Jatin Desai joins Peachtree as managing principal chief investment officer and chief financial officer. The company expands investment offerings beyond equity investing into credit investments, acquiring debt positions secured by hotel and other real estate assets. As the Great Financial Crisis took hold, Peachtree implemented a distressed investment strategy and invested in 47 distressed hotels.
2012 - Stonehill Launches as Peachtree's Commercial Real Estate Lender Affiliate
Peachtree launched Stonehill, a direct commercial real estate lending division, to focus on debt originations and note acquisitions. Stonehill focuses on transitional assets and sectors of the credit market that traditionally have had more limited access to financing, eventually becoming a top 10 U.S. commercial real estate hotel lender as ranked by the Mortgage Bankers Association ("MBA").
2014 – Peachtree Reorganizes and Launches First Credit Investment Vehicle
Peachtree Group reorganized from a family office to a vertically integrated private equity firm. The company launched its first investment vehicle focused on acquiring and originating debt investments in select-service hotels.
2016 – Peachtree Raises its First Equity Investment Vehicle
Peachtree launched its first discretionary equity investment vehicle to acquire and develop premium-branded hotels and other commercial real estate assets.
2018 – Peachtree Expands into Land Development
Peachtree launches Revive Land Group, a land development division focused on designing, entitling and developing residential and mixed-use projects. Revive has since transacted on over $50MM of real estate, consisting of over 1,100 residential lots.
2019 – Peachtree Further Expands Product Portfolio with Launches in CPACE
Stonehill PACE was established as a direct lender focusing on property assessed clean energy for diverse commercial real estate asset classes. Over time, it evolved into one of the prominent CPACE providers in the U.S., securing over $600 million in CPACE financing. Also, Peachtree initiated a mortgage Real Estate Investment Trust (REIT) specializing in financing income-generating real estate. This REIT's scope involved acquiring or originating mortgages and mortgage-backed securities. The company further expanded its endeavours by investing into hotel development within Qualified Opportunity Zones. This strategic move aimed to leverage the tax deferral benefits offered by the Tax Cuts and Jobs Act of 2017.
2019 – Peachtree Adds Broker-Dealer
Peachtree PC Investors (PPCI), a FINRA-registered broker-dealer, becomes Peachtree's exclusive managing broker-dealer for the firms' investment offerings.
2020 – Distressed Opportunity as Pandemic Hits
The onset of the pandemic triggered an unexpected "Black Swan" event, plunging the U.S. into a recession and significantly impacting various sectors, notably the commercial real estate industry, particularly in hospitality. In response, Peachtree initiated its most extensive investment initiative to date, focusing on real estate and related assets. This strategic move aimed to capitalize on the emerging opportunities resulting from market disruptions, operational inefficiencies, under-capitalizations, and expected cyclical rebounds. Throughout this period, the firm executed transactions totaling $3 billion in asset value, encompassing debt and equity investments. Notably, Peachtree acquired over 180 first mortgage notes as part of its investment activities, positioning itself within a diverse array of real estate assets.
2021 – Capital Market Disruption Allows for Follow On Investment Vehicle
Continued disruptions caused by the pandemic have led to financial strain among ownership groups and developers due to reduced access to capital. In response, the company introduces its twelfth sponsored investment vehicle, aiming to engage in opportunistic debt and equity investments. This strategic move capitalized on emerging investment opportunities within the hospitality industry and other real estate sectors that have been impacted, too.
2022 – Peachtree Expands into Film Production Financing
Gala Media Capital was launched to finance the production of films and television
2022 - Peachtree Expands Commercial Real Estate Strategy and Changes Name
Daniel Siegel joins Stonehill as Principal CRE, bringing a team of experienced originators outside the hospitality industry to expand Peachtree's commercial lending business. In addition, Peachtree expands its array of high-quality, diversified investment strategies and vehicles by launching a 1031 Exchange DST program to enhance its tax deferral strategies in the hospitality sector. Due to Peachtree’s expansion into non-hospitality investments across the ecosystem, the company drops “Hotel” from the name and becomes Peachtree Group, continuing to grow beyond hospitality.
2023 – Peachtree Group Enters Year as a Leading CRE Investment Manager surpassing
$9B+ Asset Value and $2.5B+ Capital Under Management
As the portfolio of commercial real estate investments expanded, Peachtree consolidated all affiliated companies, notably Stonehill, Stonehill PACE, and Peachtree Hospitality Management, under the Peachtree Group umbrella. The firm adds to its vertically integrated management platform with the addition of an EB-5 program to access low-cost capital, diversify its funding sources and invest in job-creating projects across the U.S. Doubling in size since 2020, Peachtree Group has achieved renowned success through investments based on its ability to deploy capital opportunistically through business cycles, taking advantage of its holistic view of the market.
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If you enjoyed this article, read through these related press releases and insights.
Hampton Inn & Suites Maui North Shore is now open in Kahului, Maui, Hawaii. The newly built oceanfront hotel, located on the site of the historic Maui Palms Hotel, is owned by Peachtree Group and operated by Springboard Hospitality. The hotel has 136 rooms, ocean-view suites and a design rooted in Maui’s culture.
Read more in this article in Lodging Magazine.
Peachtree Group Opens New Office in Austin
Peachtree Group has expanded its national presence with the opening of its first office outside of its Atlanta headquarters in downtown Austin.
Peachtree Group has expanded its national presence with the opening of its first office outside of its Atlanta headquarters in downtown Austin. This move aligns with the company’s growth strategy and commitment to Texas’ commercial real estate market, according to the company.
With significant investments across the state, including ongoing developments in Dallas and San Antonio and an upcoming project in Austin, establishing an office in the state capital conforms with Peachtree’s long-term vision. Austin’s business environment and growth prospects make it an ideal location to strengthen the firm’s reach and partnerships, according to the company.
Peachtree’s connection to Austin runs deep. The firm has been recognized among the Longhorn 100, a distinction honoring the fastest-growing businesses led by the University of Texas alumni. Additionally, Greg Friedman, Peachtree’s managing principal/CEO, a University of Texas graduate, actively supports the institution by serving on the Real Estate Fund Advisory Board for the Texas McCombs School of Business.
“Our expansion into Austin marks an exciting milestone for Peachtree Group,” said Friedman. “Texas is a critical market for us, and establishing an office in the heart of downtown Austin will allow us to better support our growing portfolio and deepen our relationships in the region. With our ongoing projects across the state and our strong ties to the University of Texas community, this move reinforces our commitment to long-term investment and growth in Texas.”
The new office is in the 100 Congress building and will serve as a hub for Peachtree’s investment and development activities in the region.
Market Uncertainty and Investment Opportunities: Insights from Jim Costello
MSCI economist Jim Costello discusses CRE's transition from financial engineering to operational excellence on the latest Peachtree Point of View podcast.
This week we have a special extended Market Update on the Peachtree Point of View podcast. CEO Greg Friedman and SVP Daniel Savage welcomed Jim Costello, Chief Economist and Head of Real Estate Economics at MSCI Real Assets, for a candid discussion about the current commercial real estate landscape. As stakeholders navigate through a period of significant economic uncertainty and policy shifts, Costello offered valuable insights for investors seeking to understand where opportunities might emerge in this volatile environment.
The conversation highlighted how recent economic turmoil has dramatically shifted market expectations. After many investors had been playing the "stay alive until 2025" game, holding on through interest rate shocks in hopes of eventual stabilization, recent policy shifts and uncertainty have "pulled the rug out from under" many market participants.
Key Takeaways for Investors:
- The end of capital market tailwinds: For decades (1985-2020), falling interest rates provided commercial real estate investors with built-in advantages through cap rate compression. Costello warns this era is likely over, shifting the focus to operational expertise: "The number one thing is going to be managing your properties effectively moving forward."
- Credit over equity may be the play: In this transitional market, debt investments are currently out performing equity positions on a risk-adjusted basis. Costello notes this creates opportunities for established private credit providers with proper infrastructure and experience over "debt tourists" entering the space opportunistically.
- Focus on local fundamentals: Rather than making broad sector-based allocations, Costello suggests investing in markets with strong demographic trends and knowledge-economy foundations. "It's the local fundamentals that matter more. It's about being in a market that has healthy demographics or some other type of growth."
- Opportunity in uncertainty: Despite potential recession risks, Costello remains optimistic about opportunities, particularly in distressed debt and turn around/special situations: "There's always money to be made in a down market... There's always opportunities for folks who can come in and clean up problems."
- Corporate bond rates as early indicators: Investors should watch corporate bond rates as leading indicators for cap rate movements, with recent spreads widening by approximately 40-50 basis points, potentially foreshadowing similar increases in real estate cap rates.
This Market Update discussion sheds light on how investment strategies need to evolve in response to new economic reality. Commercial real estate is transitioning from an era of "financial engineering" to one focused on operational excellence and local market knowledge.
Want more insights to guide your investment decisions? Listen to the full episode of Peachtree Point of View podcast for Jim Costello's complete analysis on market trends, interest rate predictions and specific markets to watch. Follow Peachtree Point of View on your favorite podcast platform to stay informed about commercial real estate opportunities in this rapidly changing landscape.
