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Every executive talks about competitive advantage, but most are voluntarily handicapping themselves 20-30% through chronic sleep deprivation. While your competition relies on caffeine and willpower, you should operate on optimized biology. Sleep optimization is a niche market that has grown into a $435 billion industry.  

In a recent episode of Peachtree Point of View, Peachtree Group CEO Greg Friedman sits down with Dr. Anne Marie Morse, a neurologist and sleep medicine specialist, to explore how sleep optimization can become your most powerful performance tool.  

Dr. Morse works with C-suite executives and competitive athletes who demand peak performance, and her insights challenge everything you think you know about time management and competitive advantage. As someone who treats rare sleep disorders while consulting with high performers globally, she reveals why your 4-6 hours of sleep might be the very thing preventing you from closing that next big deal.  

"When you are chronically compromising your sleep, you start to forget the person who you optimally are and start to accept a lesser version of who you are, even if you still are viewed as a high performer," Dr. Morse explains. The science is clear: sleep-deprived executives take longer to complete tasks, make riskier decisions and miss opportunities that well-rested competitors capitalize on.  

Key Takeaways:

Strategic Decision Making: Sleep deprivation compromises judgment and increases risk-taking behavior – precisely what you can't afford in high-stakes negotiations and market timing decisions  

ROI on Rest: The 7-9 hours of sleep isn't lost productivity time – it's your competitive moat that allows you to work more efficiently and make better decisions than competitors operating on 4-6 hours  

Travel Performance: Irregular sleep patterns from frequent travel don't just cause fatigue – they create inconsistent performance windows that can cost you deals and opportunities  

Health as Wealth: Chronic sleep deprivation increases mortality risk and compromises cardiovascular health, potentially cutting short your most productive earning years  

The conversation also explores practical time management strategies for busy executives, the strategic use of stimulants and why your bedtime routine might be sabotaging your sleep quality.  

Ready to discover how sleep science can become your unfair advantage? Listen to the full episode of Peachtree Point of View to learn the specific strategies top performers use to optimize their circadian rhythms for peak decision-making windows.  

Follow Peachtree Point of View on your favorite podcast platform for more insights on optimizing performance and identifying investment opportunities that others miss.

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