Lessons Learned: Insights from Peachtree Group Senior Leaders

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Peachtree's track record in commercial real estate is impressive. Our team has thrived through three significant economic disruptions. Our senior leaders have been instrumental in that success. Recently we asked those leaders to reflect on their lessons learned and share how that experience has shaped their thought process moving forward.

Here are a few of those insights.

Lessons Learned with Peachtree Leaders Managing Principles

"Building a formidable team is crucial for realizing your vision. Select individuals based on their exceptional skills and expertise and then trust them to excel in their roles. Empowering your team unlocks their full potential, driving extraordinary results and propelling your organization to new heights."

Greg Friedman and Jatin Desai – Managing Principals

 

“Foresight is critical in the investment process, requiring continuous consideration of macroeconomic conditions alongside local economic factors. This dual analysis enables us to identify nuanced opportunities and manage risks more effectively. By integrating global and regional insights, we can make more informed and strategic decisions, enhancing the potential for the investment's long-term success."

Greg Friedman, Managing Principal and CEO

 

“Ensure sufficient liquidity to maintain resilience. We have implemented and consistently maintained this approach for our Funds. While it may impact internal rates of return (IRR), it will allow us to endure market volatility and retain assets. Asset values typically rebound if adequate capital is available to weather downturns.”

Jatin Desai, Managing Principal and CFO

 

Lessons Learned with Peachtree Leaders

“Navigating through development always entails its share of challenges and victories, a reality underscored especially during Covid. While previous downturns primarily revolved around financial aspects, the pandemic introduced disruptions in cost, labor, and material supply chains. Reaching a semblance of normalcy took nearly three years, during which we remained steadfast in risk mitigation across these fronts. Adaptations in processes, timing, procurement strategies, and collaborations with skilled contractors were pivotal in this regard. Despite each disruption, we observed a consistent upward trend in average daily rates, particularly for newer or like-new assets.”

Mitul Patel, Principal

 

“Anticipate various exit scenarios: While one of our investments succeeded with the SBA refinance strategy, another encountered challenges. Legal issues with the borrower disqualified them from SBA eligibility, leading to loan refinance challenges. In hindsight, we were too dependent on a single exit source and now underwrite deals to ensure there are several (refinance, sale, loan sale) exit options available.”

Michael Harper, President, Hotel Lending

 

“Constant exposure to various transactions across different levels has enabled us to recognize patterns and anticipate issues during negotiations. This depth of experience has honed our ability to streamline the process, focusing on the crucial issues and avoiding unnecessary distractions. Ultimately, efficiency is paramount.”

Kevin Cadin, General Counsel

 

“The priority lies in cultivating a pipeline rather than managing individual transactions. The true value lies in the pipeline itself, not the deals outlined in term sheets. This approach grants the freedom to negotiate without the pressure of immediate results. Consequently, I rarely push terms or additional proceeds because I know the depth of additional opportunities and have confidence in the channels that have been developed to continue generating opportunities.”

Daniel Siegel, Principal and President, CRE

 

“The90% rule. It is often better to make a decision with 90% of the information or90% of what you would ideally like an output to be. That last 10% which is for perfection often leads to analysis paralysis and the opportunity cost of waiting is often greater than the value achieved in getting the last 10%. There is no such thing as perfect.”

Brian Waldman, Chief Investment Officer

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There’s no doubt that commercial real estate, and especially the office market, is undergoing a seismic transformation, one that’s not likely to abate any time soon. A boom time of near-zero-interest-rate policy, abundant liquidity, and cap rate compression over the past decade has given way to a perfect storm–a wall of maturing debt, tightened lending conditions, and cratering property values–all amid higher interest rates that show no sign of returning to their pre-2022 lows.
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Fortune | There’s no doubt that commercial real estate, and especially the office market, is undergoing a seismic transformation, one that’s not likely to abate any time soon. A boom time of near-zero-interest-rate policy, abundant liquidity, and cap rate compression over the past decade has given way to a perfect storm–a wall of maturing debt, tightened lending conditions, and cratering property values–all amid higher interest rates that show no sign of returning to their pre-2022 lows.

The outlook for the office sector has been particularly negative. It’s a tale of two markets right now: roughly 30% of office buildings account for 90% of the vacancies and may never recover, while the other 70% have the chance to stabilize over time. Either way, the office market finds itself at an inflection point, much like the retail market as mall acquisitions were being financed.

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Bloomberg Radio: El frágil estado de CRE

Greg Friedman habló sobre el frágil estado del mercado inmobiliario comercial, donde los volúmenes de transacciones cayeron un 50% debido al aumento de las tasas de interés. Durante los próximos 12 meses, vencerán 1 billón de dólares en préstamos inmobiliarios comerciales, lo que ofrecerá oportunidades a los compradores bien capitalizados.

Radio Bloomberg | Greg Friedman habló sobre el frágil estado del mercado inmobiliario comercial, donde los volúmenes de transacciones cayeron un 50% debido al aumento de las tasas de interés. Durante los próximos 12 meses, vencerán 1 billón de dólares en préstamos inmobiliarios comerciales, lo que ofrecerá oportunidades a los compradores con una buena capitalización. La conversación también destacó la creciente importancia del crédito privado, que ahora representa el 10% del ecosistema inmobiliario comercial, lo que proporciona estabilidad. Además, se mencionó la bifurcación en el sector de oficinas, donde los edificios de mejor calidad muestran una recuperación.

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Peachtree Group es reconocida entre las empresas de más rápido crecimiento a nivel nacional y local

Peachtree Group, una importante firma de inversiones inmobiliarias comerciales que supervisa una cartera diversificada de más de 8 000 millones de dólares, ha sido incluida en dos prestigiosas clasificaciones de crecimiento, lo que subraya el impulso de la empresa como fuerza líder en la inversión inmobiliaria comercial.

ATLANTA (2 de septiembre de 2025) - Peachtree Group («Peachtree»), una importante firma de inversiones inmobiliarias comerciales que supervisa una cartera diversificada de más de 8 000 millones de dólares, ha sido incluida en dos prestigiosas clasificaciones de crecimiento, lo que subraya el impulso de la empresa como fuerza líder en la inversión inmobiliaria comercial.

Cía. reveló que Peachtree Group se ganó un lugar en el Lista 2025 Inc. 5000 de las empresas privadas de más rápido crecimiento en los EE. UU., lo que marca el tercer año consecutivo en que la firma recibe este galardón. La lista Inc. 5000 ofrece una visión basada en datos de las empresas independientes y emprendedoras más exitosas del país.

Además, la crónica empresarial de Atlanta reconoció a Peachtree Group como uno de los homenajeados en su trigésima edición anual Premios Pacesetter, que celebran a las empresas privadas de más rápido crecimiento con sede en el área metropolitana de Atlanta. Los galardonados fueron evaluados en función del crecimiento de sus ingresos y empleados entre 2022 y 2024 y se clasificaron utilizando una fórmula basada en un índice de crecimiento para garantizar una comparación justa entre empresas de distintos tamaños.

«Nos dedicamos a identificar y capitalizar el riesgo con precios incorrectos y, en el entorno actual de disrupción y dislocación, eso ha creado fuertes obstáculos para nuestro crecimiento», dijo Greg Friedman, director gerente y director ejecutivo de Peachtree. «Estos reconocimientos avalan nuestra capacidad de actuación en mercados complejos, y vemos que tenemos ante nosotros importantes oportunidades a medida que sigamos ampliando nuestra plataforma. Creemos que los próximos años estarán entre los entornos de inversión más atractivos de la historia reciente».

Peachtree Group sigue centrado en ofrecer estrategias de inversión innovadoras y resultados sólidos para sus partes interesadas, al tiempo que amplía su presencia en los EE. UU.