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ATLANTA and DALLAS (Oct. 3, 2024) – Peachtree Group (“Peachtree”) celebrated the groundbreaking of a new 19-story, dual-branded hotel development featuring the award-winning Marriott brands, AC Hotel and Moxy Hotel, in the heart of Uptown Dallas. The development will bring 264 upscale rooms, modern amenities and unique lifestyle offerings to the bustling McKinney Avenue corridor. The much-anticipated project promises to elevate the city's hospitality scene and is expected to open in Summer 2026
The property will offer an unmatched blend of comfort, style and convenience, featuring 110 rooms for the AC Hotel and 154 rooms for the Moxy Hotel, providing guests with distinct yet complementary experiences that will be positioned competitively with the premium hotels in the Uptown market.
“Most hotels in Uptown cater to the upper-upscale and luxury segments, leaving the submarket lacking in upscale hotel options to meet the needs of a substantial portion of Uptown's demand,” said Greg Friedman, managing principal and CEO of Peachtree. “Uptown represents one of the highest income and most desirable submarkets within the Dallas market. The dual-branded hotel will be situated in a premier location within the neighborhood, half a block from much of the area’s restaurants, bars and entertainment and easily accessible to numerous corporate demand drivers.”
With its modern design, state-of-the-art amenities and prime location in Uptown Dallas, the hotels are set to become a preferred destination for both business and leisure travelers. Positioned against the vibrant Dallas urban landscape, this dual-branded development will redefine upscale hotel accommodations, attracting visitors and fostering community engagement.
The signature Moxy Bar and Restaurant will greet guests at street level, setting the tone for a fun and energetic atmosphere. An exclusive highlight of the property will be the custom-branded bar and lounge located on the 8th floor, to feature an elevated amenity deck with an outdoor terrace, water features and breathtaking views of Dallas.
"The elevated amenity deck and custom-branded bar will create a unique destination within Uptown Dallas, driving demand from both hotel guests and locals alike," Friedman said. "This dual-branded property is designed to offer a dynamic experience that will stand out in the city’s competitive hospitality market."
Further enhancing the guest experience, the property will include a state-of-the-art fitness center, perfect for active travelers. The property also will boast a 261-stall onsite parking garage, conveniently accommodating hotel guests and visitors to McKinney Avenue’s nearby restaurants and nightlife venues.
About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.
ATLANTA(Nov. 3, 2025) - Peachtree Group (“Peachtree”) today announced that its hotel development portfolio has exceeded $2 billion nationwide, a significant milestone underscoring its ability to deliver large-scale projects in one of the most challenging hospitality investment environments.
According to a recent survey by the American Hotel & Lodging Association, many hotel developers are delaying or scaling back projects, with some shelving them altogether. Despite this trend, Peachtree has continued to advance its pipeline, with. This milestone highlights the firm’s scale, execution capabilities and commitment to delivering projects when much of the industry is pulling back.
The firm’s largest property to open its doors in 2025, the Embassy Suites Beach Resort in Gulf Shores, Ala., features 257 all-suite guest rooms overlooking the white sands of the Gulf Coast. The eight-story hotel delivers a true beachfront experience with sweeping water views, distinctive food and beverage options and resort-style amenities.
In Dallas, construction teams celebrated the topping out on the dual-branded AC and Moxy by Marriott Uptown, currently Peachtree’s tallest hotel development at 19 stories in the heart of the highest-demand submarket of Dallas. The project will bring 264 upscale rooms to the McKinney Avenue corridor, a premier destination known for its mix of dining, nightlife, corporate offices and luxury residences. The much-anticipated hotel is expected to open in summer 2026.
And in Austin, Peachtree is undertaking its most ambitious project yet with the development of a dual-branded Embassy Suites and Tempo by Hilton. The 30-story tower will feature 480 guestrooms, crowned by a rooftop bar and lounge offering sweeping views of the city skyline. The project will also include 10,000 square feet of first- and second-floor space to be operated by a prominent, national restaurant group in the heart of Austin’s dynamic core.
“These projects reflect the full breadth of what Peachtree can deliver,” said Greg Friedman, managing principal and CEO of Peachtree Group. “From a beachfront resort in Gulf Shores to a lifestyle-driven hotel in Uptown Dallas and a dual-branded flagship in downtown Austin, we are scaling across markets with projects that redefine experiences for guests and value for our partners. Each underscores the strength of our platform to execute in a challenging environment.”
Peachtree’s Opportunity Zone development program continues to advance with the topping out of its Residence Inn San Antonio and the openings of the Hampton Inn & Suites in Maui and the AC Hotel Detroit. Notably, Peachtree also opened The Ava Hotel, a Curio Collection by Hilton, in Paso Robles, Calif., in August, a lifestyle-branded hotel that marks a new era in hospitality for the Central Coast.
The firm is among the most active hotel developers in Qualified Opportunity Zones, with 11 hotels open, four under construction and three more in the pipeline. Peachtree has supported the program since its inception, strategically allocating capital to spur economic development and advance its goal of revitalizing underserved communities.
Rounding out its momentum, the firm recently celebrated the opening of the Homewood Suites in Jackson, Tenn. Looking ahead, Peachtree expects to open two more hotels in 2025: a Home2 Suites in Ashburn, Va.,and a Tru by Hilton in Huntsville, Ala.
These projects, along with others under construction across the country, showcase Peachtree’s ability to execute across the full spectrum of hospitality asset types from efficient, limited-service hotels to high-rise, amenity-rich destinations. The firm remains bullish on hotel development, recognizing that many existing properties have been starved of capital since the pandemic and in today’s higher-rate environment. Newer hotels are not only better positioned to capture demand but to outperform over the long term, creating what Peachtree views as a compelling, durable opportunity.
“Developing hotels in today’s environment requires both conviction and capability,” said Will Woodworth, Peachtree’s senior vice president, investments. “High interest rates, elevated construction costs and tighter credit conditions have slowed new supply, but our vertically integrated platform and access to capital allow us to partner with best-in-class brands to deliver properties on-time and on-budget that will elevate the markets in which we build.”
Peachtree is one of the most active hotel and commercial real estate investors in the U.S., with more than $8 billion in asset value under management. The firm’s development program complements its credit and equity platforms, leveraging its vertically integrated structure to originate, acquire, develop and manage assets across the cycle.
Nuestro vicepresidente de inversiones, Will Woodworth, apareció en Inversión hotelera en la actualidad, en el que se analiza el importante papel que desempeñan las zonas de oportunidad (OZ) en el panorama actual del desarrollo hotelero.
«Se convirtió en un vehículo fundamental para poder desarrollarse, punto. Su base de inversores puede tener una motivación ligeramente diferente. Por lo tanto, sus expectativas de rentabilidad pueden ser ligeramente inferiores. Esto reduce la presión sobre los costos que implica el proyecto para poder llevarlo a cabo». — Will Woodworth
En Peachtree Group, reconocemos el impacto transformador que las zonas residenciales pueden tener, no solo en los proyectos hoteleros, sino también en las comunidades que ayudan a revitalizar. Dado que las tasas de interés y los costos de construcción siguen siendo un desafío, las OZs ofrecen un camino a seguir al alinear los objetivos de los inversores con la creación de valor a largo plazo.
«Hace cinco años, el terreno ahora etiquetado como 905 Seventh St. en Sacramento, California, no era más que un estacionamiento para los pasajeros del tren ligero. Hoy en día, es el hogar del hotel principal más nuevo de la ciudad.
El AC Hotel Sacramento abrió sus puertas en marzo de 2024 después de que su construcción comenzara en enero de 2022. El centro de Sacramento necesitaba desesperadamente más habitaciones de hotel, y la llegada del AC Hotel ayudó a cubrir esa demanda, dijeron líderes económicos de la capital de California.
El hotel se encuentra en una zona de oportunidad, que es un terreno que el gobierno federal otorga a los desarrolladores incentivos fiscales adicionales para revitalizarlos».
