Peachtree Group lanza la división de administración de restaurantes
Peachtree anuncia su asociación con AdventHealth con la primera sucursal de Starbucks con licencia en Orlando.
The Real Estate Reckoning: Why Market Values Still Have Further to Fall
Comparte este post
The commercial real estate market is sending mixed signals, but Mark Vitner, chief economist at Piedmont Crescent Capital, cuts through the noise with a stark reality check: real estate values remain significantly overpriced and the correction isn't over.
In our latest Peachtree Point of View podcast episode,Vitner shares crucial insights every real estate investor needs to hear. While we've avoided the deep recession many predicted, the market hasn't fully adjusted to the new interest rate environment. That creates both risks and opportunities for savvy investors.
The 10-year Treasury, currently trading around 4.5%, isn't high. It's actually at the low end of where rates should be over the next decade. Vitner argues that fair value is closer to 4.7%, with the potential to hit 5% or higher. This shift marks the end of the artificially low-rate era that inflated asset values. Properties must now reprice accordingly.
The disconnect is already evident in the field. At Peachtree Group, CEO Greg Friedman is seeing a 10 to 15% gap between what sellers believe their properties are worth and their true intrinsic value, a lingering effect of years of abundant liquidity that many still expect to return.
But this is where opportunity arises. Vitner recommends targeting investments with high barriers to entry and strong investor control, especially in markets where policy makers have started encouraging development. The sweet spot, according to Vitner, is mixed-use projects in mid-sized cities undergoing a renaissance, where the smartphone generation wants to be closer to the action.
Key Investment Takeaways:
• Interest rates are structurally higher: The 10-year treasury will likely trade between 4.5-5.5% in non-recessionary periods, fundamentally resetting real estate valuations
• Geographic opportunities exist: Markets like Charleston, South Carolina, and emerging Alabama markets offer growth with natural barriers to entry, while formerly hot markets like Nashville have cooled
• Mixed-use is the future: Lifestyle-oriented developments that combine residential, retail, and entertainment are capturing demand as people seek walkable, amenity-rich environments
• Debt maturity wall creates pressure: Massive amounts of commercial real estate debt will refinance at much higher rates, forcing realistic pricing discussions
• Consumer spending is shifting: Expect retail consolidation at the lower end as consumer spending normalizes from 71% to a more sustainable 67-68% of GDP
The full conversation reveals why this market correction isn't your typical cycle and how prepared investors can capitalize on the repricing ahead. Don't miss Vitner's complete analysis of regional market dynamics, demographic shifts, and tactical investment strategies.
Listen to the complete episode of Peachtree Point of View on your favorite podcast platform for the full strategic breakdown every commercial real estate investor needs to navigate today's market realities.
Relacionado publicaciones
Si te ha gustado este artículo, lee estos comunicados de prensa y puntos de vista relacionados.
ATLANTA (4 DE SEPTIEMBRE DE 2024) — Peachtree Group, una firma de gestión de inversiones integrada verticalmente, ha lanzado una división de administración de restaurantes. Bajo el liderazgo de Daniel Puglisi, vicepresidente sénior de operaciones corporativas para la gestión hotelera, esta división se centrará en la gestión de restaurantes de servicio rápido, empezando por las cafeterías.
Esta nueva empresa subraya el compromiso de Peachtree Group de expandir su presencia en la industria hotelera, comenzando con una asociación de alto perfil con AdventHealth y lanzando una sucursal de Starbucks en su hospital AdventHealth de Orlando.
El mercado estadounidense de restaurantes de servicio rápido (QSR) se valoró en aproximadamente 320 000 millones de dólares en 2023, e incluía a las principales cadenas como McDonald's y a los actores regionales más pequeños. Las cafeterías, incluidas grandes marcas como Starbucks, Caribou Coffee y Dunkin', representan entre el 12 y el 15% de este mercado y aportan decenas de miles de millones de dólares a sus ingresos anuales.
«Desde nuestra fundación en 2007, hemos crecido de manera constante identificando mercados ineficientes y capitalizándolos para lograr retornos sólidos y construir negocios sostenibles», dijo Greg Friedman, director gerente y director ejecutivo de Peachtree Group. «La expansión a los restaurantes a partir de nuestras capacidades actuales de gestión hotelera fue una evolución natural. Nuestra asociación con AdventHealth marca un hito importante, ya que buscamos replicar este exitoso modelo en toda su red y en otras ubicaciones cautivas».
El Starbucks at AdventHealth Orlando ya está abierto y es la primera tienda que se abre bajo esta nueva división. Está estratégicamente ubicado dentro del campus universitario más emblemático del hospital, y cuenta con un escaparate de vidrio de dos pisos en una esquina prominente. Esta iniciativa forma parte de una estrategia más amplia para mejorar la satisfacción de los pacientes y brindar un servicio conveniente y de alta calidad a los visitantes y al personal del hospital.
Peachtree Group también está en conversaciones con otras ofertas de franquicias de café y su objetivo es extender su alcance a mercados de alto perfil o alta demanda con audiencias cautivas. El objetivo es establecer una cartera sólida de cafeterías de servicio rápido de alto perfil en todo el país.
La nueva división supervisará todos los restaurantes nuevos y existentes que no estén dentro de su propia cartera de hoteles. Esto incluye la transición de su sucursal de Starbucks en el centro de Orlando, en el Hilton Garden Inn and Home2 Suites by Hilton de doble marca, a la división de administración de restaurantes.
«Nuestro compromiso con la excelencia en el servicio y la eficiencia operativa nos diferencia en la industria. Al aprovechar nuestra amplia experiencia en hotelería y nuestras asociaciones con marcas de primera calidad, podemos ofrecer experiencias excepcionales a nuestros clientes y valor a nuestros socios propietarios», dijo Puglisi.
Esta iniciativa sigue un proceso de desarrollo de un año, que comienza con un contrato de arrendamiento firmado en agosto de 2023 y la construcción comienza en febrero de 2024. Peachtree Group ha recorrido varios otros campus de AdventHealth, sentando las bases para futuras ampliaciones.
El enfoque estratégico y la mentalidad de servicio al cliente de Peachtree Group han sido factores clave para garantizar esta asociación. Mientras otros sistemas hospitalarios observan el impacto positivo en los puntajes de satisfacción de los pacientes y en la mejora de los activos de AdventHealth, Peachtree Group anticipa una creciente demanda de acuerdos similares.
«Estamos entusiasmados con el potencial de hacer crecer esta empresa rápidamente, con el objetivo inicial de llegar a cinco tiendas como prueba beta y, finalmente, apuntar a 100 ubicaciones», añadió Puglisi. «Nos centramos en los hospitales, las universidades y otros lugares con mucho tráfico y alta visibilidad, donde podemos lograr el mayor impacto».
Acerca de Peachtree Group
Peachtree Group es una firma de gestión de inversiones integrada verticalmente que se especializa en identificar y capitalizar oportunidades en mercados dislocados, respaldados por bienes raíces comerciales. En la actualidad, la empresa gestiona miles de millones de dólares en capital a través de adquisiciones, promociones y préstamos, además de servicios diseñados para proteger, respaldar y hacer crecer sus inversiones. Para obtener más información, visite www.peachtreegroup.com.
Contacto:
Charles Talbert
678-823-7683
ctalbert@peachtreegroup.com
Peachtree Group Wins Multiple Marriott Select Brands Awards During Ceremony
Peachtree Group announced that it received multiple Marriott Select Brands (MSB) Awards during this year’s Marriott Select Brands Owner & Franchisee CONNECT Conference in Orlando, Fla., including Gold Circle winner, SpringHill Suites Dallas Rockwall, Texas
ATLANTA (July 2, 2024) – Peachtree Group (“Peachtree”) announced that it received multiple Marriott Select Brands (MSB) Awards during this year’s Marriott Select Brands Owner & Franchisee CONNECT Conference in Orlando, Fla. The awards recognize hotels that demonstrate outstanding service, innovation and commitment to guest satisfaction.
“These awards are a testament to the exceptional work our hotel associates deliver every day,” said Steve Mackenzie, Peachtree’s senior vice president of operations, hospitality management. “These hotels have consistently excelled in guest and F&B satisfaction, setting a benchmark for unparalleled service, and we are proud to have them as part of the Peachtree family. Additionally, we extend our gratitude to our partners who entrust us with managing their properties. Their collaboration has been instrumental in achieving these accolades, showcasing our shared commitment to superior quality.”
The award winners include:
Platinum Circle
· SpringHill Suites Lindale, Texas
Gold Circle
· Fairfield Inn & Suites Gadsden, Alabama
· SpringHill Suites Dallas Rockwall, Texas
· TownePlace Suites Dallas Rockwall, Texas
Silver Circle
· Courtyard by Marriott Indianapolis Plainfield, Indiana
· SpringHill Suites Vero Beach, Florida
F&B Satisfaction
· SpringHill Suites Lindale, Texas
“Every recipient of these awards embodies the essence of Peachtree’s mission, showcasing outstanding excellence, strong leadership and a relentless dedication to serving our guests, partners and communities,” said Shara Roddan, vice president of operations, hospitality management.
About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.
Adapting to Change: How Higher Interest Rates are Shaping Commercial Real Estate Investment Strategies
Peachtree Group recently had the privilege of hosting David Bitner, a renowned expert in the commercial real estate industry, on our quarterly market update call. As the global head of research for Newmark, a leading commercial real estate advisor, David's insights on the ongoing transition in commercial real estate (CRE) were invaluable. His discussion outlined a significant shift in the commercial real estate market, highlighting the transition from a low-interest rate environment post-Global Financial Crisis (GFC) to a period of higher rates that are reshaping investment strategies.
Peachtree Group recently had the privilege of hosting David Bitner, a renowned expert in the commercial real estate industry, on our quarterly market update call. As the global head of research for Newmark, a leading commercial real estate advisor, David's insights on the ongoing transition in commercial real estate (CRE) were invaluable. His discussion outlined a significant shift in the commercial real estate market, highlighting the transition from a low-interest rate environment post-Global Financial Crisis (GFC) to a period of higher rates that are reshaping investment strategies.
Highlights from the conversation included:
- Interest Rates and Market Transition: The shift from historically low interest rates to a "more normal rate paradigm," emphasizing the end of a prolonged period of declining rates. This shift will likely affect all risk assets, including commercial real estate, by reducing the tailwinds that previously inflated asset prices and supported various investment strategies.
- Impact on CRE and Investments: As interest rates rise, the cost of borrowing increases, impacting the valuation and affordability of real estate investments. This shift could lead to higher capitalization rates (cap rates) and change the dynamics of investment returns, making it crucial for investors to adapt their strategies accordingly. Floating rate debt, once considered a cheaper option, may no longer be the most economical option due to rising rates.
- Market Volatility and Opportunities: While increased volatility in the market is expected as it adjusts to the new rate environment, it also brings a silver lining of opportunities. This can lead to both risks and opportunities. While some investors may face challenges, those with "dry powder" or readily available capital might find attractive entry points into the market, fostering a sense of optimism amidst the changes.
- Long-term Outlook and Strategy Adjustments: Investors need to prepare for a sustained period of higher interest rates and adjust their strategies to remain viable. This includes expecting higher costs of debt and being cautious of investment valuations that do not adequately account for the new economic conditions.
- Banking Sector and CRE Debt: There's a concern about the impact of rising rates on the banking sector, particularly smaller regional banks heavily invested in CRE loans. The potential for increased defaults and financial strain on these banks could lead to broader economic implications if not managed carefully.
- Long-term Implications for Asset Values and Investment Returns: The long-term outlook is cautious, with expectations of continued market adjustment to the higher rate environment. This adjustment is anticipated to be gradual, with investors continuing to reassess risk and return parameters.
Overall, the discussion highlights a transformative period in the commercial real estate market, prompted by the shift to a higher interest rate environment. This change presents an opportunity to refine investment strategies, enabling investors to navigate and capitalize on the evolving market dynamics effectively.