Commercial Observer: 2025 Power Finance
Peachtree Group’s Managing Principal & CEO, Greg Friedman, recognized on Commercial Observer’s Power Finance 50 list.
The Real Estate Reckoning: Why Market Values Still Have Further to Fall
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The commercial real estate market is sending mixed signals, but Mark Vitner, chief economist at Piedmont Crescent Capital, cuts through the noise with a stark reality check: real estate values remain significantly overpriced and the correction isn't over.
In our latest Peachtree Point of View podcast episode,Vitner shares crucial insights every real estate investor needs to hear. While we've avoided the deep recession many predicted, the market hasn't fully adjusted to the new interest rate environment. That creates both risks and opportunities for savvy investors.
The 10-year Treasury, currently trading around 4.5%, isn't high. It's actually at the low end of where rates should be over the next decade. Vitner argues that fair value is closer to 4.7%, with the potential to hit 5% or higher. This shift marks the end of the artificially low-rate era that inflated asset values. Properties must now reprice accordingly.
The disconnect is already evident in the field. At Peachtree Group, CEO Greg Friedman is seeing a 10 to 15% gap between what sellers believe their properties are worth and their true intrinsic value, a lingering effect of years of abundant liquidity that many still expect to return.
But this is where opportunity arises. Vitner recommends targeting investments with high barriers to entry and strong investor control, especially in markets where policy makers have started encouraging development. The sweet spot, according to Vitner, is mixed-use projects in mid-sized cities undergoing a renaissance, where the smartphone generation wants to be closer to the action.
Key Investment Takeaways:
• Interest rates are structurally higher: The 10-year treasury will likely trade between 4.5-5.5% in non-recessionary periods, fundamentally resetting real estate valuations
• Geographic opportunities exist: Markets like Charleston, South Carolina, and emerging Alabama markets offer growth with natural barriers to entry, while formerly hot markets like Nashville have cooled
• Mixed-use is the future: Lifestyle-oriented developments that combine residential, retail, and entertainment are capturing demand as people seek walkable, amenity-rich environments
• Debt maturity wall creates pressure: Massive amounts of commercial real estate debt will refinance at much higher rates, forcing realistic pricing discussions
• Consumer spending is shifting: Expect retail consolidation at the lower end as consumer spending normalizes from 71% to a more sustainable 67-68% of GDP
The full conversation reveals why this market correction isn't your typical cycle and how prepared investors can capitalize on the repricing ahead. Don't miss Vitner's complete analysis of regional market dynamics, demographic shifts, and tactical investment strategies.
Listen to the complete episode of Peachtree Point of View on your favorite podcast platform for the full strategic breakdown every commercial real estate investor needs to navigate today's market realities.
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GlobeSt. selected Greg Friedman as a 2025 Rainmakers in CRE Debt, Equity & Finance
Congratulations to Peachtree Group's Managing Principal & CEO, Greg Friedman, for being selected as a 2025 Rainmaker in CRED Debt, Equity, & Finance by GlobeSt.
GlobeSt - In a challenging era for CRE finance, these men, women, teams and companies have demonstrated exceptional prowess in navigating choppy waters. They managed to steer through a period of elevated interest rates and successfully grappled with falling property valuations, a trend that has made refinancing particularly tricky for many in the sector. Moreover, they have shown an uncanny knack for operating within capital markets that have become increasingly stringent. Their innovative solutions and steadfast leadership have paved the way for new opportunities in what has been an unpredictable market.