Barron’s: The surprising case for investing in real estate now
Peachtree Group CEO Greg Friedman sees opportunities in hotel development and real estate debt, citing strong travel demand, limited new hotel supply and attractive loan yields.

Peachtree Group CEO Greg Friedman penned a recent article for Barron's - "Soft Landing Means a Hard Fall for Commercial Real Estate."
In the article he explores the challenges facing the commercial real estate industry in light of the Federal Reserve's recent interest rate cuts. With $1.5 trillion in CRE loans set to mature and refinancing becoming more expensive, Greg outlines strategic opportunities for investors, including capital-stack repositioning, private credit solutions, and distressed asset acquisitions.
As the market adjusts to higher borrowing costs, this is a must-read for anyone looking to stay ahead in commercial real estate. Click here to read the full article in Barron's.