Greg Friedman

Managing Principal & CEO

Since co-founding Peachtree Group in 2007, Greg has successfully overseen investments of approximately $10.0 billion in commercial real estate and various other enterprises.

With over 24 years of experience, he brings extensive credit and equity investing expertise, particularly in hotels and other commercial real estate assets. Greg was formerly senior vice president of business development for Specialty Finance Group, originating more than $2.0 billion of credit transactions. Previously, he was vice president of business development for GMAC Commercial Mortgage Asset-Backed Lending Division. During his six-year tenure, he originated, closed and funded more than 300 hospitality FF&E financing transactions with an aggregate capital structure exceeding $10.0 billion.

Greg is a graduate of the University of Texas at Austin and is a board member of the American Hotel & Lodging Association. He also serves on the real estate fund advisory board for the Texas McCombs School of Business at the University of Texas at Austin.