Hotel development deals are benefiting from favorable supply-demand dynamics post-COVID. John Schellhase, AVP of investments at Peachtree Group, joins The Opportunity Zones Podcast with Jimmy Atkinson to discuss Peachtree's approach to Opportunity Zone investments, their focus on developing hospitality assets, and the broader real estate market trends currently shaping investment opportunities.
Hosted by OpportunityDb founder Jimmy Atkinson, The Opportunity Zones Podcast features guest interviews from fund managers, advisors, policymakers, tax professionals, and other foremost experts in the Opportunity Zones industry.
Disclaimer and Forward Looking Statements
This is a marketing communication. This presentation is neither an offer to sell, nor the solicitation of an offer to purchase, any security, the offer and/or sale of which can only be made by a private placement memorandum. This presentation is provided for informational and discussion purposes only and is not and may not be relied on in any manner as legal, business, financial, tax or investment advice or as an offer to sell or a solicitation of an offer to buy an interest in any fund sponsored by Peachtree Hotel Group or its affiliates (each, a “Fund”). A private placement of interests in a Fund will only be made pursuant to a confidential private placement memorandum (as may be amended or supplemented from time to time, the “PPM”), a Fund’s subscription documents, and a Fund’s limited partnership agreement, as may be amended and restated (collectively, the “Offering Documents”), which will be furnished to qualified investors on a confidential basis at their request and should be reviewed in connection with any consideration of an investment in a Fund.No assurance can be given that a Fund’s investment objectives will be achieved. This presentation does not contain all of the information and risk factors that would be important to an investor in making an investment decision and is not an offer to sell a security or the solicitation of an offer to buy a security.The Funds described herein have not been and will not be registered under the Securities Act of 1933, as amended, the securities laws of any U.S. State or the securities laws of any other jurisdiction. The Funds will not be registered under the Investment Company Act of 1940, as amended. As such the Funds discussed are available only to Accredited Investors. Neither the Securities and Exchange Commission nor any other U.S. or Non-U.S. securities regulatory authority has passed upon the accuracy or adequacy of this presentation or approved or disapproved of the prospective investment described herein. Any representation to the contrary is a criminal offense. Significant restrictions, under both applicable law and a Fund’s limited partnership agreement, exist on the transferability of a Fund interests. There is no guarantee that an investor will receive any return on, or even a return of, an investor’s capital contributions. A discussion of material risks involved in an investment in a Fund is included in the PPM. In connection with the Offering, the Funds have entered into an exclusive managing broker- dealer agreement with Peachtree PC Investors, LLC, an affiliate of Peachtree Hotel Group II, who will receive selling commissions, a managing broker-dealer fee, a marketing reallowance fee and/ or placement agent fees in connection with these Offerings. There is a conflict of interest between us, our Sponsor and its affiliates, including Peachtree PC Investors, LLC, as dealer manager because the agreements for services, including the dealer manager agreement, are not arm’s length agreements and will not be as favorable to investors as if the parties were operating at arm’s length. Finally, our Sponsor is the indirect owner of Peachtree PC Investors, LLC. As a result, Peachtree PC Investors, LLC’s operation and management will be influenced or affected by conflicts. Peachtree Hospitality Management, Stonehill and Peachtree PC Investors, LLC are all wholly owned subsidiaries of Peachtree Hotel Group II, LLC.Some of the statements in this Presentation constitute forward-looking statements. Forward-looking statements relate to expectations, beliefs, projections, estimates, future plans and strategies, anticipated events or trends and similar expressions concerning matters that are not historical facts. The forward-looking statements in this Presentation are subject to inherent qualifications and are based on a number of assumptions. The forward-looking statements in this presentation involve risks and uncertainties, including statements as to:(i) general volatility of the securities markets in which we plan to trade; (ii) changes in strategy; (iii) availability, terms, and deployment of capital; (iv) availability of qualified personnel;(v) changes in interest rates, the debt securities markets or the general economy; (vi) increased rates of default and/ or decreased recovery rates on our investments; (vii) increased prepayments of the mortgage and other loans underlying our mortgage-backed or other asset-backed securities; (viii) changes in governmental regulations, tax rates, and similar matters; (ix) changes in generally accepted accounting principles by standard- setting bodies; (x) availability of trading opportunities in mortgage-backed, asset-backed, and other securities, (xi) changes in the customer base for our business, (xii) changes in the competitive landscape within our industry and (xiii) the continued availability to the business of PHG/Stonehill’s resources described herein on reasonable terms.The forward-looking statements are based on our beliefs, assumptions, and expectations, taking into account all information currently available to us. These beliefs, assumptions, and expectations can change as a result of many possible events or factors, not all of which are known to us or are within our control. If a change occurs, the performance of instruments and business discussed herein may vary materially from those expressed, anticipated or contemplated in our forward-looking statements.
THIS IS NOT AN OFFER OR SOLICITATION TO PURCHASE ANY SECURITY. AN OFFERING IS MADE ONLY BY THE PRIVATE PLACEMENT MEMORANDUM.
Our VP of Investments, Will Woodworth, was featured in Hotel Investment Today, discussing the important role Opportunity Zones (OZs) are playing in today’s hotel development landscape.
“It became a critical vehicle to be able to develop, period. Your investor base may have a slightly different motivation. So, their return expectations may be slightly lower. That takes that pressure off of the cost that’s going into the project to be able to get it done.” — Will Woodworth
At Peachtree Group, we recognize the transformative impact OZs can have, not just on hotel projects, but on the communities they help revitalize. As interest rates and construction costs remain challenging, OZs offer a path forward by aligning investor goals with long-term value creation.
"Five years ago, the land now labeled as 905 Seventh St. in Sacramento, California, was nothing more than a parking lot for light rail commuters. Today, it's home to the city's newest major hotel.
The AC Hotel Sacramento opened in March 2024 after its construction began in January 2022. Downtown Sacramento has been in desperate need of more hotel rooms, and the AC Hotel's arrival helped fill that demand, economic leaders in California's capital city said.
The hotel sits in an opportunity zone, which is land that developers are given extra tax incentives from the federal government to revitalize."
In the latest episode of Peachtree Point of View, CEO Greg Friedman interviews Will Woodworth, VP of Investments, revealing valuable market intelligence for hotel investors considering development opportunities in today's landscape.
Market Fundamentals Drive Success
The podcast highlights that successful hotel development hinges on identifying markets with clear supply-demand imbalances. Woodworth notes that occupancy rates above 70% typically signal development potential, while high barriers to entry can protect investments from over saturation. For investors, these fundamental indicators prove more reliable than chasing market trends.
Geographic Hotspots: Southeast and Sun Belt
The conversation identifies the Southeast and Sun Belt regions as particularly promising investment territories. These markets show strong correlation between hotel performance, GDP and gross metropolitan product (GMP), fueled by population shifts and corporate relocations. Texas and Florida stand out as investment hotbeds where both immediate and long-term lodging demand continues to grow.
Opportunity Zone Considerations
Investors exploring Opportunity Zone benefits will appreciate Woodworth's practical perspective. While tax incentives create advantages for investors with capital gains, he emphasizes that successful projects must stand on their own merits regardless of tax benefits. The podcast explores how certain downtown districts and tourist destinations qualify as Opportunity Zones despite their strong fundamentals, creating dual advantages for strategic investors.
Brand Selection Strategy
The discussion offers valuable insights into brand positioning in different markets. Investors should consider how soft-branded properties can create custom experiences reflecting local character while maintaining operational efficiency. This balanced approach allows developments to capture premium rates through distinctive ground-floor experiences while controlling costs through standardized room operations.
Market Selection Criteria
Perhaps most valuable for investors is understanding the selection process for viable markets. At Peachtree Group truly promising development opportunities represent less than 5% of potential deals we review. Investors should similarly exercise discipline, looking beyond surface growth to ensure infrastructure development, corporate presence, and tourism patterns align to support long-term hotel demand.
For investors seeking to navigate the hotel development landscape with greater confidence, this episode provides market intelligence directly applicable to investment decision-making. Tune in to the full Peachtree Point of View podcast for deeper insights into current market conditions and development opportunities.
