Fresh Powder in a Dislocated Market: Peachtree’s Equipment Finance Strategy
Equipment Finance Advisor | In the wake of the financial crisis, few corners of finance were untouched. Roger Johnson, Executive Vice President and Principal of Peachtree Group’s newly formed Equipment Finance division, remembers it vividly.
“I joined Keefe, Bruyette & Woods (KBW), where the focus was on publicly traded banks,” said Johnson. “The platform was bought and sold wholesale loans to help banks balance their portfolios. Then the 2008 financial crisis happened. So, we ended up becoming the ‘garbage truck’ for the FDIC and a number of other clients.”
Over a four-year period, Johnson and his colleagues sold roughly $10.5 billion of problem loans. It was during that time he became acquainted with Greg Friedman and Jatin Desai, who were just launching what would become one of the more dynamic alternative investment platforms in commercial real estate.
Today, Peachtree Group manages approximately $10 billion in assets and has evolved far beyond its hospitality roots. Now, it is placing a strategic bet on equipment finance as the next leg of growth.
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