Where Smart Money is Flowing in Hotel Development
Peachtree Group CEO Greg Friedman speaks with VP of Investments Will Woodworth about identifying high-potential hotel development markets.

Our VP of Investments, Will Woodworth, was featured in Hotel Investment Today, discussing the important role Opportunity Zones (OZs) are playing in today’s hotel development landscape.
“It became a critical vehicle to be able to develop, period. Your investor base may have a slightly different motivation. So, their return expectations may be slightly lower. That takes that pressure off of the cost that’s going into the project to be able to get it done.” — Will Woodworth
At Peachtree Group, we recognize the transformative impact OZs can have, not just on hotel projects, but on the communities they help revitalize. As interest rates and construction costs remain challenging, OZs offer a path forward by aligning investor goals with long-term value creation.