The hotel industry has had a remarkable recovery in the post-COVID era, marked by strong fundamentals, limited supply and increased capital inflows, making it an attractive investment option.
Peachtree Group CEO Greg Friedman sat down with Bryan Younge, executive vice president at Newmark to discuss this remarkable recover and where the market is today. Bryan heads the hospitality practice group at Newmark and is a leading commercial real estate advisor. Below is a recap of his expert analysis and insights.
Listen to Peachtree's discussion with Bryan Younge, EVP Newmark here.
The industry witnessed an unprecedented come back after the pandemic.
Limited New Hotel Supply: Limited new hotel supply coinciding with high travel demand creates a favorable scenario for the existing hotel inventory to capitalize on the surging interest.
Investment Attractiveness: The hotel sector's resilience has increased its appeal as an investment vehicle, offering substantial returns. This is reflected in the significant capital and dry powder ready for investment in this sector.
Macro Challenges: Despite its success, the industry faces challenges like staffing shortages, wage growth and inflation.
Hotel Performance – Segment: Closely examined the performance across various segments of the hotel industry, including commercial, group, leisure, and extended stay, as well as different distribution channels. These channels are crucial for predicting occupancy trends and Average Daily Rate (ADR), especially in the current volatile inflationary environment.
Predictive Analysis: Discussed methods for predicting future pricing trends in the hotel industry, including analyzing room rates and booking adjustments, the personal savings rate and its impact on the travel sector, and the performance of different hotel market segments and their recovery post-pandemic.
Transaction Market: An equilibrium is emerging in the transaction market, with buyers and sellers reaching common ground and avoiding distressed pricing. This indicates a healthy market with growth potential and abundant opportunities.
The commercial real estate market is experiencing its most significant transformation since the Great Financial Crisis, and for seasoned investors, the question isn't whether opportunities exist, it's whether you have the experience and infrastructure to capitalize on them. In the latest Peachtree Point of View episode, Managing Principal & CEO Greg Friedman, Managing Principal & CFO Jatin Desai, and President and Principal CRE, Daniel Siegel reveal how nearly two decades of strategic evolution has positioned Peachtree Group to thrive in today's dislocated market.
When Peachtree Group launched in 2007 with just five team members, the timing couldn't have been more challenging or more instructive. The Great Financial Crisis (GFC) became the firm's first masterclass in identifying mispriced risk and executing complex transactions when others retreated. This foundational experience, from 2009 to 2011, of "dusting off the playbook" by providing rescue capital through hook notes and restructuring distressed assets established the operational framework that drives today's strategy.
"We've always been very much focused on mispriced risk," explains Friedman. "There's always going to be challenges and opportunities, but we're always looking for where is there that mispriced risk."
The decade following the GFC saw Peachtree systematically build the infrastructure that now provides competitive advantages. The firm vertically integrated operations, bringing property management, loan servicing, construction management and their broker-dealer in-house by 2010. This wasn't just operational efficiency, it was strategic positioning for future market dislocations.
Most significantly, Peachtree began its heavy focus on private credit in 2014, recognizing the asset class as "very, very much mispriced" with substantial opportunities. While competitors are now rushing into private credit for the first time, Peachtree has 15 years of direct lending experience across 630+ credit transactions with a remarkable track record: only 2% of deals required asset takeback, with just a 0.17% loss rate on $2.3 billion in deployed credit capital.
Today's market validates every strategic decision made over the past 18 years. With over $1 trillion in commercial real estate loans maturing into a dramatically different interest rate environment, regional banks are facing the exact pressures Peachtree learned to navigate during the GFC.
The firm's growth trajectory tells the story: from five employees in 2007 to 100 in 2019, and now 300+ team members managing $4 billion in equity across $8 billion in total assets. But scale alone doesn't explain their current advantage; it's the operational sophistication built through multiple market cycles.
The current environment reveals why infrastructure matters more than capital. As Desai notes, "There's a lot of private credit outthere, but most of them have come to us because they can't originate. They don't have the infrastructure, they don't have the originators, underwriters, servicing in-house."
Eighteen years of market presence have created another competitive moat: deep bank relationships across 40+ financial institution counterparties. These relationships now provide access to off-market transactions as banks seek creative solutions to manage regulatory pressure around commercial real estate exposure.
"Banks are being very constructive, thoughtful and strategic about how they're trading paper," explains Siegel. "Most of. these have been off-market transactions, and we're sourcing them mostly internally through our existing bank relationships."
Strategic Investment Implications:
• Experience-driven opportunity recognition: Peachtree's GFC playbook from 2009-2011 is directly applicable to today's market, providing tested frameworks for special situations and rescue capital deployment
• Infrastructure as competitive advantage: 15 years ofprivate credit experience and vertically integrated operations enable executionwhere new market entrants fail to close deals they've underwritten
• Relationship-sourced deal flow: Deep banking relationships across 40+ institutions provide exclusive access to off-market transactions,creating sustainable competitive advantages
• Proven downside protection: Track record of 98% asset retention rate and 0.17% loss ratio on $2.3 billion in credit investments demonstrates risk management capabilities refined through multiple cycles
• Market timing validation: Current dislocation represents the type of "mispriced risk" opportunity that has driven Peachtree's strategy since inception, with 3+ year runway for deployment
The discussion reveals why this moment represents more than just another market opportunity. It's the convergence of two decades of strategic preparation with optimal market conditions.
For sophisticated investors evaluating how market history informs current opportunity, this episode provides rare insight into how institutional platforms leverage experience, relationships and infrastructure to generate alpha in dislocated markets.
Listen to the full Peachtree Point of View episode to hear detailed examples of how decades of market experience translate into current deal execution and investment strategy. Follow Peachtree Point of View on your preferred podcast platform for ongoing insights into institutional-quality real estate investment approaches.
The commercial real estate market is sending mixed signals, but Mark Vitner, chief economist at Piedmont Crescent Capital, cuts through the noise with a stark reality check: real estate values remain significantly overpriced and the correction isn't over.
In our latest Peachtree Point of View podcast episode,Vitner shares crucial insights every real estate investor needs to hear. While we've avoided the deep recession many predicted, the market hasn't fully adjusted to the new interest rate environment. That creates both risks and opportunities for savvy investors.
The 10-year Treasury, currently trading around 4.5%, isn't high. It's actually at the low end of where rates should be over the next decade. Vitner argues that fair value is closer to 4.7%, with the potential to hit 5% or higher. This shift marks the end of the artificially low-rate era that inflated asset values. Properties must now reprice accordingly.
The disconnect is already evident in the field. At Peachtree Group, CEO Greg Friedman is seeing a 10 to 15% gap between what sellers believe their properties are worth and their true intrinsic value, a lingering effect of years of abundant liquidity that many still expect to return.
But this is where opportunity arises. Vitner recommends targeting investments with high barriers to entry and strong investor control, especially in markets where policy makers have started encouraging development. The sweet spot, according to Vitner, is mixed-use projects in mid-sized cities undergoing a renaissance, where the smartphone generation wants to be closer to the action.
• Interest rates are structurally higher: The 10-year treasury will likely trade between 4.5-5.5% in non-recessionary periods, fundamentally resetting real estate valuations
• Geographic opportunities exist: Markets like Charleston, South Carolina, and emerging Alabama markets offer growth with natural barriers to entry, while formerly hot markets like Nashville have cooled
• Mixed-use is the future: Lifestyle-oriented developments that combine residential, retail, and entertainment are capturing demand as people seek walkable, amenity-rich environments
• Debt maturity wall creates pressure: Massive amounts of commercial real estate debt will refinance at much higher rates, forcing realistic pricing discussions
• Consumer spending is shifting: Expect retail consolidation at the lower end as consumer spending normalizes from 71% to a more sustainable 67-68% of GDP
The full conversation reveals why this market correction isn't your typical cycle and how prepared investors can capitalize on the repricing ahead. Don't miss Vitner's complete analysis of regional market dynamics, demographic shifts, and tactical investment strategies.
Listen to the complete episode of Peachtree Point of View on your favorite podcast platform for the full strategic breakdown every commercial real estate investor needs to navigate today's market realities.
You don't think twice about skipping a workout or hitting snooze, until six months later when your back goes out lifting a suitcase. That's the thing about choices: they rarely shout. Most whisper. At the moment, they feel light, harmless, and even forgettable. But over time, they stack up and eventually shape everything.
It's the same in commercial real estate.
For years, the market rewarded financial engineering. Falling interest rates, cap rate compression and cheap capital allowed many investors to ride the momentum and still generate strong returns. That era is over.
We're now operating in a higher-for-longer environment. Interest rates are elevated, traditional lenders have pulled back, and capital markets are volatile. Macroeconomic disruptions, geopolitical risk and inflation-shifting trading policy are repricing risk in real time.
In this environment, every move matters. Every decision, whether to buy, sell, recapitalize or hold, carries more weight than it did even a year ago.
· Capital must be deployed with precision. The margin for error has narrowed. Mispricing risk, overleveraging,or relying on optimistic underwriting can quickly impair a deal.
· Liquidity is a strategic advantage.In a market where many lenders have pulled back or lowered leverage, execution certainty is no longer assumed. It's earned.
· Fundamentals, not financial engineering, define success. Cap rate compression is no longer the tailwind it once was. Returns must come from operational excellence, asset quality and disciplined management.
· Time is costly. In action can be just as damaging as a poor decision. Delays in refinancing or hesitation in uncertain markets can weigh heavily on performance.
At Peachtree, we've built our platform for this exact environment. With a fully integrated investment and credit platform, deep experience across market cycles, and flexible capital ready to deploy, we're well-positioned to take decisive action when others hesitate.
Because in this market, as inlife, every action has a weight and the most successful outcomes are born from clarity, discipline and conviction.
Private credit remains one of the most compelling solutions in today's market, offering downside protection, yield and flexibility. And with traditional capital still constrained, special situation investing is gaining momentum as a primary strategy to unlock value in a dislocated market.
As the landscape evolves, we continue to seek opportunities that leverage our strengths and provide value to our investors.