CoStar: Creativity is Key to Hotel Financing, Experts Say
Peachtree Group CEO Greg Friedman says creativity is becoming essential in hotel financing as borrowers increasingly turn to alternative capital in a higher-rate environment.
Brian Waldman, CIO at Peachtree Group was one of the featured experts interviewed by Hotel Investment Today for this article. In conjunction with rate cuts, Waldman said he expects to see a surge in demand for both acquisition and lending opportunities. “The anticipated uptick in activity will likely be a major boon for Peachtree Group, presenting opportunities to assist groups in recapitalizing their assets as well as growing our owned hotel portfolio,” he said.