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The Great Reset of Property Prices Is Underway. Brace for More.
The global financial crisis that began in 2007 reshaped the real estate market. Today, commercial real estate is facing a similar “Great Reset.”
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ATLANTA (Jan. 6, 2025) – Peachtree Group ("Peachtree") announced today that Josh Rubinger has joined as senior vice president of national accounts for its broker-dealer affiliate, Peachtree PC Investors("PPCI"). Rubinger’s role will focus on business development, overseeing relationships with broker-dealers and registered investment advisors (“RIAs”)and supporting the distribution of the firm’s investment offerings.
With more than two decades of experience in financial services and a proven track record of developing strong client relationships, Rubinger's leadership will further strengthen Peachtree's commitment to delivering tailored investment solutions through PPCI.
“This strategic hire underscores our focus on grow thand strengthening Peachtree’s position as a trusted partner within the investment community,” said Brian Cho, president of PPCI. “Josh's extensive experience and strong network of relationships with broker-dealers and RIAs position him as a key asset to our team. His expertise will be instrumental in shaping our selling group and broadening our market reach.”
Prior to joining PPCI, Rubinger served as senior vice president and head of national accounts for Ashford Securities, a broker-dealer wholly owned by Ashford Inc., an alternative asset management company specializing in the real estate and hospitality sectors.
Before Ashford, he served as senior vice president of national accounts for Lightstone Capital Markets, the capital markets division of The Lightstone Group. Rubinger also served as vice president and East Coast national accounts manager at Thompson National Properties LLC. Before entering the alternative investment space, he held roles with Oppenheimer Funds andColumbia Funds.
Rubinger holds a bachelor’s degree from Hamilton College and FINRA Series 7 and 63 securities licenses.
About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.
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The global financial crisis that began in 2007 reshaped the real estate market. Today, commercial real estate is facing a similar “Great Reset.” Property valuations are resetting, capital availability is restricted, and investment activity is curtailed. Thanks to stress on properties’ balance sheets, the situation is set to get worse. More than $1.5 trillion of commercial real estate loans will mature over the next three years. Traditional lenders and the securitization market are unlikely to provide a clear path to replacing these loans. Without one, property valuations will reset further and reprice at levels that reflect current economic conditions. Basically, investors need to prepare for further losses. For more market insights from Peachtree Group CEO Greg Friedman, follow him on LinkedIn.
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