The Great Reset of Property Prices Is Underway. Brace for More.
The global financial crisis that began in 2007 reshaped the real estate market. Today, commercial real estate is facing a similar “Great Reset.” Property valuations are resetting, capital availability is restricted, and investment activity is curtailed. Thanks to stress on properties’ balance sheets, the situation is set to get worse. More than $1.5 trillion of commercial real estate loans will mature over the next three years. Traditional lenders and the securitization market are unlikely to provide a clear path to replacing these loans. Without one, property valuations will reset further and reprice at levels that reflect current economic conditions. Basically, investors need to prepare for further losses. For more market insights from Peachtree Group CEO Greg Friedman, follow him on LinkedIn.
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Bloomberg Radio | Greg Friedman discussed the fragile state of the commercial real estate market, with transaction volumes down 50% due to higher interest rates. Over the next 12 months, $1 trillion in commercial real estate loans will mature, offering opportunities for well-capitalized buyers. The conversation also highlighted the growing importance of private credit,which now makes up 10% of the commercial real estate ecosystem, providing stability. Additionally, there was a mention of the bifurcation in the office sector, with better-quality buildings showing recovery.

Peachtree Group Recognized Among Fastest-Growing Companies Nationally and Locally
ATLANTA (September 2, 2025) - Peachtree Group ("Peachtree"), a leading commercial real estate investment firm overseeing a diversified portfolio of more than $8 billion, has been named to two prestigious growth rankings, underscoring the firm’s momentum as a leading force in commercial real estate investment.
Inc. revealed that Peachtree Group earned a place on the 2025 Inc. 5000 list of the fastest-growing private companies in the U.S., marking the third consecutive year the firm has been honored. The Inc. 5000 list provides a data-driven look at the most successful independent and entrepreneurial businesses across the nation.
In addition, the Atlanta Business Chronicle recognized Peachtree Group asan honoree in its 30th annual Pacesetter Awards, which celebrate the fastest-growing privately held companies based in metro Atlanta. Honorees were evaluated on revenue and employee growth from 2022 through 2024 and ranked using a growth index formula to ensure fair comparison across companies of varying sizes.
“We are in the business of identifying and capitalizing on mispriced risk, and in today’s environment of disruption and dislocation, that has created strong tailwinds for our growth,” said Greg Friedman, Peachtree’s managing principal and CEO. “These recognitions validate our ability to execute in complex markets, and we see significant opportunity ahead as we continue to scale our platform. We believe the next several years will be among the most compelling investment environments in recent history.”
Peachtree Group remains focused on delivering innovative investment strategies and strong results for its stakeholders while expanding its presence across the U.S.

The Ava Hotel Opens in Pasa Robles, CA

Peachtree Group, in partnership with Paso Robles Hotel Partners, has opened The Ava Hotel in California’s Central Coast wine country. Part of the Curio Collection by Hilton, the upscale property is located in downtown Paso Robles next to the city’s historic town square and is managed by Azul Hospitality Group.
The Ava, Paso Robles’ first lifestyle-branded hotel, features 151 guestrooms and suites. Guests can choose from standard layouts including single king, double queen, and double king rooms, or opt for enhanced accommodations with Juliet balconies opening to floor-to-ceiling doors or poolside patios with direct access to the rooftop saltwater pool. For more space, one-bedroom and double queen suites include 1.5 bathrooms, living areas with fireplaces, powder rooms, and sofa sleepers.
Related Coverage: The Ava Hotel opens in Paso Robles, CA
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