ATLANTA (SEPT 4, 2024) – Peachtree Group, a vertically integrated investment management firm, has launched a restaurant management division. Under the leadership of Daniel Puglisi, SVP of corporate operations for hospitality management, this division will focus on operating quick-service restaurants, starting with coffee shops.
This new venture underscores Peachtree Group's commitment to expanding its footprint in the hospitality industry, beginning with a high-profile partnership with AdventHealth and launching a Starbucks location in its AdventHealth Orlando hospital.
The U.S. Quick Service Restaurant (QSR) market was valued at approximately$320 billion in 2023, encompassing major chains like McDonald's and smaller regional players. Coffee shops, including big names like Starbucks, Caribou Coffee and Dunkin', make up 12-15% of this market, contributing tens of billions in annual revenue.
"Since our founding in 2007, we have consistently grown by identifying inefficient markets and capitalizing on them to achieve strong returns and build sustainable businesses," said Greg Friedman, Peachtree Group’s managing principal and CEO. "The expansion into restaurants from our existing hospitality management capabilities was a natural evolution. Our partnership with AdventHealth marks a significant milestone as we look to replicate this successful model across their network and other captive locations."
The Starbucks at AdventHealth Orlando is now open and is the first storeto be opened under this new division. It is strategically positioned within the hospital's flagship university campus, featuring a two-story glass storefronton a prominent corner. This initiative is part of a broader strategy to enhance patient satisfaction and provide convenient, high-quality service to hospital visitors and staff.
Peachtree Group is also in discussions with other coffee franchise offerings and aims to extend its reach to high profile or high demand markets with captive audiences. The goal is to establish a robust portfolio of high-profile quick-service coffee shop locations nationwide.
The new division will oversee all new and existing restaurant locations not within its own portfolio of hotels. This includes transitioning its downtown Orlando Starbucks location at its dual-branded Hilton Garden Inn andHome2 Suites by Hilton to the restaurant management division.
"Our commitment to excellence in service and operational efficiency sets us apart in the industry. By leveraging our extensive hospitality expertise and premium brand partnerships, we are able to deliver exceptional experiences to our customers and value to our landlord partners," Puglisi said.
This initiative follows a year-long development process, beginning with a lease agreement signed in August 2023 and construction commencing in February2024. Peachtree Group has toured several other AdventHealth campuses, laying the groundwork for future expansions.
Peachtree Group's strategic approach and customer service mindset have been key factors in securing this partnership. As other hospital systems observe the positive impact on AdventHealth's patient satisfaction scores and asset enhancement, Peachtree Group anticipates a growing demand for similar arrangements.
"We are excited about the potential to grow this venture rapidly, with an initial goal of reaching five stores as a beta test and ultimately aiming for 100 locations," Puglisi added. "Our focus is on hospitals, universities and other high-traffic, high-visibility locations where we can make the most significant impact."
About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.
Contact:
Charles Talbert
678-823-7683
ctalbert@peachtreegroup.com
Reuters | US summer flight bookings are down 10% year-on-year — even though airfares are cheaper — and the airline sector is lagging behind the wider market. Nevertheless, Greg Friedman of Peachtree Group says the market will pick up and even benefit in 2026.
Schwab Network: With the summer season well underway, Greg Friedman is bullish on hotel and travel stocks. He believes there's favoritism toward some companies that investors may not realize unless they look under the surface. Greg breaks down the trends he sees to explain why optimism is high for companies like Hyatt (H), Hilton (HLT), and Airbnb (ABNB).
In the latest Peachtree Point of View podcast episode, Daniel Savage, SVP of Investment & Strategy at Peachtree Group moderates a discussion with Peachtree CEO Greg Friedman and Executive Vice President of Investments Michael Ritz as they explore how the commercial real estate landscape has fundamentally shifted, creating unprecedented opportunities for special situations investing. The executives present a compelling case for deploying capital into special situations strategies—but the window won't remain open indefinitely.
The Market Reality: Strong Assets, Broken Capital Structures
Unlike previous cycles where distress stemmed from fundamental asset problems, today's opportunities are primarily driven by capital market volatility. As Michael Ritz explains: "Fundamentals generally across most commercial real estate assets outside of office are doing pretty well. But what we're seeing is just the heightened level of volatility" in capital markets.
This creates a unique environment where high-quality assets are trading at discounted valuations not because of operational issues, but due to financing constraints and capital structure challenges.
The Debt Market Disruption
The core driver of today's opportunity lies in the dramatic repricing of debt. With the Secured Overnight Financing Rate (SOFR) rising from near-zero levels during the pandemic to current elevated rates, traditional financing has both become more expensive. Banks are now underwriting to lower loan-to-value ratios while demanding higher debt service coverage ratios, creating significant gaps incapital stacks.
Consider this: a simple cap rate expansion from 8% to 9% can reduce a $100 million asset's value to $89 million overnight. When combined with reduced loan-to-values, property owners face substantial liquidity shortfalls that create entry points for special situations investors.
Three Key Investment Buckets
Investors should focus on three primary opportunity areas:
The Hospitality Sweet Spot
Hotels present particularly compelling opportunities, with outsized exposure to near-term debt maturities due to years of "extend and pretend" financing. The sector faces approximately $15-20 billion in deferred capital expenditures, coinciding with assets built during the 2008 supply surge now requiring their typical 14-year renovation cycle.
Why Traditional Players Can't Compete
The opportunity exists precisely because few firms can provide the hybrid solutions these situations demand. Success requires capabilities across both equity and credit, enabling structured investments such as junior debt with contingent repayment ("hopenotes"), preferred equity positions, or debt-to-own strategies.
Why Special Situation Investing Works Now
For investors evaluating special situation investing opportunities, the key is partnering with operators who possess both the capital flexibility and operational expertise to navigate complex deal structures. The current environment rewards those who can move quickly on opportunities that traditional lenders and equity providers cannot address.
As Greg Friedman notes, this represents the biggest mispriced risk opportunity in commercial real estate today. The question for investors isn't whether these opportunities exist; it's whether they're positioned to capitalize on them before the market corrects.
For a deeper dive into the market dynamics and investment strategies discussed here, listen to the full conversation on the Peachtree Point of View podcast. The episode provides additional insights into how investors can navigate today's special situations landscape and position themselves for outsized returns in this unique market environment.
THIS IS NOT AN OFFER OR SOLICITATION TO PURCHASE ANY SECURITY. AN OFFERING IS MADE ONLY BY THE PRIVATE PLACEMENT MEMORANDUM. SECURITIES OFFERED THROUGH PEACHTREE PC INVESTORS, LLC MEMBER FINRA/SIPC.
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