波涛汹涌中的安全港:酒店在动荡的市场中保持弹性

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在后COVID时代,酒店业出现了显著的复苏,其特点是基本面强劲,供应有限和资本流入增加,使其成为有吸引力的投资选择。

桃树集团首席执行官格雷格·弗里德曼与纽马克执行副总裁布莱恩·扬格坐下来讨论了这一惊人的复苏以及当今的市场状况。布莱恩是纽马克酒店业务组的负责人,是一位领先的商业房地产顾问。以下是他的专家分析和见解的回顾。

听一听 Peachtree 与纽马克执行副总裁 Bryan Younge 的讨论在这里。

 

酒店业卷土重来

疫情过后,该行业见证了前所未有的复苏。

 

全新酒店限量供应:新酒店供应有限,加上高旅行需求,为现有酒店库存利用激增的兴趣创造了有利条件。

 

投资吸引力:酒店业的弹性增加了其作为投资工具的吸引力,提供了可观的回报。这反映在准备投资该领域的大量资本和干粉上。

 

宏观挑战:尽管取得了成功,但该行业仍面临人员短缺、工资增长和通货膨胀等挑战。

 

酒店业绩 — 细分市场:仔细研究了酒店业各个细分市场的表现,包括商业、团体、休闲和长期住宿,以及不同的分销渠道。这些渠道对于预测入住率趋势和平均每日汇率(ADR)至关重要,尤其是在当前动荡的通货膨胀环境中。

 

主要观察结果包括:

  • 该集团细分市场对酒店收入至关重要,在疫情期间大幅下滑,但最近已完全恢复。
  • 其他细分市场,例如在线旅行社(OTA)和FIT(外国独立旅行)和批发渠道,在复苏方面表现优于集团和全球分销系统(GDS)。
  • FIT和批发渠道最初遇到了重大挫折,但在2022年春季强劲反弹,达到比2019年高出70%的水平。
  • 季节性模式类似于心跳监测器,显示春季中期、夏季和10月的需求出现了三次峰值,表明价格策略已恢复正常。
  • 总体而言,分析表明,尽管大型酒店在疫情期间面临挑战,但由于减少了对团体预订和其他因素的依赖,小型酒店仍然更具弹性。
  • 当前的趋势表明,酒店业的各个细分市场正在复苏和适应。

 

预测分析:讨论了预测酒店行业未来定价趋势的方法,包括分析房价和预订调整、个人储蓄率及其对旅游业的影响,以及不同酒店细分市场的表现及其在疫情后的复苏。

 

交易市场:交易市场正在出现均衡,买家和卖家达成共识,避免了不良定价。这表明一个健康的市场,具有增长潜力和丰富的机会。

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Contact:

Fund Information

IR@peachtreepcinvestors.com

THIS IS NOT AN OFFER OR SOLICITATION TO PURCHASE ANY SECURITY. AN OFFERING IS MADE ONLY BY THE PRIVATE PLACEMENT MEMORANDUM. SECURITIES OFFERED THROUGH PEACHTREE PC INVESTORS, LLC MEMBER FINRA/SIPC.

       

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