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ATLANTA (Apr 14, 2025) - Peachtree Group(“Peachtree”), a diversified commercial real estate investment platform, today announced the grand opening of the 87-suite TownePlace Suites in Forney, Texas. Peachtree will operate the hotel for TEKMAK Development (“TEKMAK”), a full-service hospitality development company.

TownePlace Suites Forney is conveniently located just 22 miles east of Dallas, offering guests a comfortable and contemporary stay in a rapidly growing area. Ongoing new construction, expanding retail centers and industrial parks continue to position Forney as a dynamic destination for business and leisure travelers.

“We are thrilled to join the Forney community and serve the fastest-growing county in the country with our new TownePlace Suites hotel,” said Glenn Decker, president of TEKMAK. “We’re grateful for the hard work of the Peachtree team in getting the hotel open and are excited about the strong leadership team they’ve assembled to manage day-to-day operations. We take great pride in the quality of the hotels we develop and have the utmost confidence in Peachtree’s ability to deliver an equally stellar level of service to our guests.”

At this brand-new, pet-friendly hotel, guests can enjoy spacious suites featuring full kitchens—ideal for both short and extended stays. Travelers will appreciate complimentary breakfast with customizable menu options, as well as on-site amenities like a 24-hour fitness center and an outdoor pool.

“As we continue to add hotels to our third-party management platform, we remain focused on aligning with top-tier partners who share our commitment to operational excellence,” said Vickie Callahan, president of Peachtree’s hospitality management division. “TEKMAK has been an exceptional partner—developing hotels that are not only professionally executed but also uniquely crafted to stand apart in their competitive set, with a design-oriented approach that connects each property to its local community.”

In 2023, Peachtree partnered with TEKMAK to provide third-party management for a selection of its Texas-based hotels and today oversees six properties.

• Fairfield Inn & Suites Paris
• SpringHill Suites Dallas Rockwall
• SpringHill Suites Lindale
• TownePlace Suites Dallas Rockwall
• TownePlace Suites Forney
• TownePlace Suites Paris

Peachtree’s hospitality management division specializes in operating premium-branded hotels across the upper-midscale and upscale segments, including limited-service, select-service and compact full-service properties. The division manages 108 hotels across 28 brands, totaling 13,440 rooms in 26 states, with 35 properties under third-party management.

“Third-party hotel operators are increasingly being recognized for delivering superior service—outperforming even chain-managed hotels in key areas that matter most to guests,” Callahan added. “The opening of TownePlace Suites Forney is a testament to the strength of this collaboration and our shared vision to consistently exceed expectations and raise the standard across every hotel we manage.”

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PARIS, TEXAS (Feb. 24, 2025) – Peachtree Group (“Peachtree”), a diversified commercial real estate investment platform, today announced the grand opening of the dual-branded, 51-suite TownePlace Suites and the 62-suite Fairfield Inn & Suites in Paris, Texas.  Peachtree will operate the hotel on behalf of TEKMAK Development (“TEKMAK”).

“We continue to seek best-in-class partners as we grow our third-party management portfolio,” said Vickie Callahan, president of Peachtree’s hospitality management division. “The new-build hotels will help to meet the growing demand created by the ever-increasing business and leisure travel to Paris.  These Marriott-branded properties were designed to provide the latest and most requested services and amenities that guests need to make a stay on the road a little bit more like home.”

In 2023,Peachtree partnered with TEKMAK, a full-service hospitality development company, to oversee third-party management for a selection of its Texas-based hotels. As part of this partnership, Peachtree assumed operations of the Spring Hill Suites Dallas Rockwall, TownePlace Suites by Marriott Dallas Rockwall, Spring Hill Suites Lindale and is set to manage the under-construction TownePlace Suites by Marriott in. Forney.

Peachtree’s hospitality management division specializes in operating premium-branded hotels across the upper-midscale and upscale segments, including limited-service, select-service, and compact full-service properties. The division currently manages 107 hotels across 27 brands, totaling 13,360 rooms in 26 states, with 33 properties under third-party management.

TownePlace Suites Paris and Fairfield Inn and Suites
Conveniently located just off US-271, the pet-friendly hotels provide shared amenities, including a Parisian inspired lobby with full bar, while offering the best each brand has to offer. Guests may enjoy an outdoor pool, 24/7 fitness center and complimentary, daily breakfast buffets.  Proximate to multiple area airports, including Dallas/Ft. Worth International Airport, Dallas Love Field and Texarkana Regional Airport, the hotels also offer 535 square feet of meeting space. TownePlace Suites provide spacious suites with full kitchens, while Fairfield Inn & Suites have contemporary guest rooms to work or relax with a well-lit work area and ergonomic chair.

About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.

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ATLANTA (January 23, 2025) - The Hamilton Alpharetta, Curio Collection by Hilton, celebrates Dry January with a stylish twist by offering Kin Euphorics in every guest room. This special addition supports the growing number of people focusing on health and wellness, making it easier for guests to stay mindful while enjoying a touch of luxury.

Kin Euphorics, a leader in the non-alcoholic beverage space, uses natural ingredients like adaptogens (herbs that help the body manage stress), nootropics (compounds that enhance cognitive function) and botanicals (plant-derived ingredients with therapeutic properties) to create drinks that help people feel calm or energized.

“Our guests are looking for ways to keep their travel experiences in line with their personal health and wellness goals,” said Amber Edwards, general manager of The Hamilton Alpharetta. “By partnering with Kin Euphorics, we’re excited to provide unique amenities that fit their lifestyle, especially during Dry January and beyond. Whether guests want to relax, boost their creativity or just try something new, Kin Euphorics offers a modern and refreshing alternative.”

This move comes as wellness-focused travel continues to grow, with more people of all ages choosing healthier lifestyles. Over 20% of U.S. adults joined Dry January last year, and the trend continues to gain traction.

“The modern non-alcoholic beverage movement isn’t just about taking alcohol out of traditional cocktails—it’s about creating sophisticated, complex drinks that stand on their own, often with added health benefits,” said Jen Batchelor, CEO and founder of Kin Euphorics.

The Hamilton Alpharetta embraces this desire by offering unique non-alcoholic options that perfectly complement its luxurious atmosphere.

“This shift is driven by changing attitudes, especially among younger generations. Generation Z, set to make up 30% of the workforce by 2025, consumes 20% less alcohol than millennials. Obviously, there is a fundamental change happening, and one we are excited to meet as consumers are not looking for sugary substitutes or compromising choices but refined beverages," Batchelor added.

Located in downtown Alpharetta, The Hamilton, owned by Atlanta-based Peachtree Group, offers a boutique hotel experience with a touch of Southern charm. With Kin Euphorics now available in guest rooms, visitors can enjoy non-alcoholic drinks while relaxing in the hotel’s stylish setting, designed with their well-being in mind. Guests can also find Kin Euphorics at the hotel’s bar and lounge, where bartenders will craft drinks that can be energizing and refreshing.

Peachtree Group, owners and operators of more than 100 hotels across the U.S., is exploring explore the opportunity of featuring Kin Euphorics in its hotel bars. This innovative addition could offer guests a unique and elevated beverage experience, redefining what it means to unwind during their stay. 

ABOUT PEACHTREE GROUP
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.

ABOUT KIN EUPHORICS
Kin Euphorics, is a non-alcoholic, functional beverage, designed using ingredients that nourish the mind and body. Adaptogens to help you manage stress; nootropics to support brain cognition; and spirit-centering botanics to elevate taste. Carefully layering these energy-transforming ingredients help tune your mood and activate the power, energy, and peace that is already in you. In uplifting the world’s oldest social tradition, we honor the original intent of distilled spirits that were as much about improving health as they were about deepening relationships. Kin Euphorics is a plus, not a minus. An approach to living in abundance instead of scarcity. A choice that feels good — an opportunity to create communion over shared drinks and interests, without hurting your mind, body, or soul.

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