在最新一集的《Peachtree Point of View》中，首席执行官 格雷格·弗里德曼 面试 威尔·伍德沃思， 投资副总裁，为考虑当今格局发展机会的酒店投资者提供了宝贵的市场情报。
市场基本面推动成功
该播客强调，成功的酒店开发取决于确定存在明显供需失衡的市场。伍德沃斯指出，入住率高于70％通常表示入住率 发展 潜力，而高进入壁垒可以保护投资免受过度饱和。对于投资者而言，事实证明，这些基本面指标比追逐市场趋势更可靠。
地理热点：东南和太阳带
对话将东南和太阳带地区确定为特别有前途的投资地区。在人口流动和企业搬迁的推动下，这些市场显示出酒店业绩、GDP和大都市生产总值（GMP）之间存在很强的相关性。得克萨斯州和佛罗里达州脱颖而出，是投资温床，眼前和长期住宿需求持续增长。
机会区注意事项
探索机会区优势的投资者将欣赏伍德沃斯的实践视角。尽管税收优惠为具有资本收益的投资者创造了优势，但他强调，无论税收优惠如何，成功的项目都必须立足于自身的优点。该播客探讨了某些市区和旅游目的地尽管基本面强劲，但如何有资格成为机会区，从而为战略投资者创造了双重优势。
品牌选择策略
该讨论为不同市场的品牌定位提供了宝贵的见解。投资者应考虑软品牌房产如何创造反映当地特色的定制体验，同时保持运营效率。这种平衡的方法使开发商能够通过独特的底层体验获得优质的价格，同时通过标准化的房间运营来控制成本。
市场选择标准
对投资者来说，最有价值的也许是了解可行市场的选择过程。在桃树集团，真正有前途的发展机会占我们审查的潜在交易的不到5％。投资者同样应保持纪律，将目光投向地表增长以外的领域，以确保基础设施发展、企业形象和旅游模式保持一致，以支持长期的酒店需求。
对于寻求更有信心地驾驭酒店开发格局的投资者来说，本集提供了直接适用于投资决策的市场情报。收听完整版 Peachtree 观点播客 以更深入地了解当前的市场状况和发展机会。
ATLANTA(Nov. 3, 2025) - Peachtree Group (“Peachtree”) today announced that its hotel development portfolio has exceeded $2 billion nationwide, a significant milestone underscoring its ability to deliver large-scale projects in one of the most challenging hospitality investment environments.
According to a recent survey by the American Hotel & Lodging Association, many hotel developers are delaying or scaling back projects, with some shelving them altogether. Despite this trend, Peachtree has continued to advance its pipeline, with. This milestone highlights the firm’s scale, execution capabilities and commitment to delivering projects when much of the industry is pulling back.
The firm’s largest property to open its doors in 2025, the Embassy Suites Beach Resort in Gulf Shores, Ala., features 257 all-suite guest rooms overlooking the white sands of the Gulf Coast. The eight-story hotel delivers a true beachfront experience with sweeping water views, distinctive food and beverage options and resort-style amenities.
In Dallas, construction teams celebrated the topping out on the dual-branded AC and Moxy by Marriott Uptown, currently Peachtree’s tallest hotel development at 19 stories in the heart of the highest-demand submarket of Dallas. The project will bring 264 upscale rooms to the McKinney Avenue corridor, a premier destination known for its mix of dining, nightlife, corporate offices and luxury residences. The much-anticipated hotel is expected to open in summer 2026.
And in Austin, Peachtree is undertaking its most ambitious project yet with the development of a dual-branded Embassy Suites and Tempo by Hilton. The 30-story tower will feature 480 guestrooms, crowned by a rooftop bar and lounge offering sweeping views of the city skyline. The project will also include 10,000 square feet of first- and second-floor space to be operated by a prominent, national restaurant group in the heart of Austin’s dynamic core.
“These projects reflect the full breadth of what Peachtree can deliver,” said Greg Friedman, managing principal and CEO of Peachtree Group. “From a beachfront resort in Gulf Shores to a lifestyle-driven hotel in Uptown Dallas and a dual-branded flagship in downtown Austin, we are scaling across markets with projects that redefine experiences for guests and value for our partners. Each underscores the strength of our platform to execute in a challenging environment.”
Peachtree’s Opportunity Zone development program continues to advance with the topping out of its Residence Inn San Antonio and the openings of the Hampton Inn & Suites in Maui and the AC Hotel Detroit. Notably, Peachtree also opened The Ava Hotel, a Curio Collection by Hilton, in Paso Robles, Calif., in August, a lifestyle-branded hotel that marks a new era in hospitality for the Central Coast.
The firm is among the most active hotel developers in Qualified Opportunity Zones, with 11 hotels open, four under construction and three more in the pipeline. Peachtree has supported the program since its inception, strategically allocating capital to spur economic development and advance its goal of revitalizing underserved communities.
Rounding out its momentum, the firm recently celebrated the opening of the Homewood Suites in Jackson, Tenn. Looking ahead, Peachtree expects to open two more hotels in 2025: a Home2 Suites in Ashburn, Va.,and a Tru by Hilton in Huntsville, Ala.
These projects, along with others under construction across the country, showcase Peachtree’s ability to execute across the full spectrum of hospitality asset types from efficient, limited-service hotels to high-rise, amenity-rich destinations. The firm remains bullish on hotel development, recognizing that many existing properties have been starved of capital since the pandemic and in today’s higher-rate environment. Newer hotels are not only better positioned to capture demand but to outperform over the long term, creating what Peachtree views as a compelling, durable opportunity.
“Developing hotels in today’s environment requires both conviction and capability,” said Will Woodworth, Peachtree’s senior vice president, investments. “High interest rates, elevated construction costs and tighter credit conditions have slowed new supply, but our vertically integrated platform and access to capital allow us to partner with best-in-class brands to deliver properties on-time and on-budget that will elevate the markets in which we build.”
Peachtree is one of the most active hotel and commercial real estate investors in the U.S., with more than $8 billion in asset value under management. The firm’s development program complements its credit and equity platforms, leveraging its vertically integrated structure to originate, acquire, develop and manage assets across the cycle.
我们的投资副总裁威尔·伍德沃斯曾在 今日酒店投资，讨论了机会区（OZ）在当今酒店开发格局中发挥的重要作用。
“它已成为能够开发的关键工具。您的投资者群体的动机可能略有不同。因此，他们的回报预期可能会略低。这减轻了完成项目所需成本的压力。” — Will Woodworth
在Peachtree Group，我们认识到 OZ 不仅可以对酒店项目产生变革性影响，还可以对它们帮助振兴的社区产生变革性影响。由于利率和建筑成本仍然具有挑战性，OZ通过使投资者目标与长期价值创造保持一致，提供了一条前进的道路。
“五年前，加利福尼亚州萨克拉门托市现在被标记为第七街905号的土地只不过是轻轨通勤者的停车场。如今，这里是这座城市最新的大型酒店的所在地。
萨克拉门托万豪AC酒店于2022年1月开工后，于2024年3月开业。加利福尼亚州首府的经济领导人表示，萨克拉曼多市中心迫切需要更多的酒店客房，而AC酒店的到来帮助满足了这一需求。
该酒店坐落在机会区，联邦政府为开发商提供了额外的税收优惠以振兴这片土地。”