ATLANTA (4 DE SEPTIEMBRE DE 2024) — Peachtree Group, una firma de gestión de inversiones integrada verticalmente, ha lanzado una división de administración de restaurantes. Bajo el liderazgo de Daniel Puglisi, vicepresidente sénior de operaciones corporativas para la gestión hotelera, esta división se centrará en la gestión de restaurantes de servicio rápido, empezando por las cafeterías.
Esta nueva empresa subraya el compromiso de Peachtree Group de expandir su presencia en la industria hotelera, comenzando con una asociación de alto perfil con AdventHealth y lanzando una sucursal de Starbucks en su hospital AdventHealth de Orlando.
El mercado estadounidense de restaurantes de servicio rápido (QSR) se valoró en aproximadamente 320 000 millones de dólares en 2023, e incluía a las principales cadenas como McDonald's y a los actores regionales más pequeños. Las cafeterías, incluidas grandes marcas como Starbucks, Caribou Coffee y Dunkin', representan entre el 12 y el 15% de este mercado y aportan decenas de miles de millones de dólares a sus ingresos anuales.
«Desde nuestra fundación en 2007, hemos crecido de manera constante identificando mercados ineficientes y capitalizándolos para lograr retornos sólidos y construir negocios sostenibles», dijo Greg Friedman, director gerente y director ejecutivo de Peachtree Group. «La expansión a los restaurantes a partir de nuestras capacidades actuales de gestión hotelera fue una evolución natural. Nuestra asociación con AdventHealth marca un hito importante, ya que buscamos replicar este exitoso modelo en toda su red y en otras ubicaciones cautivas».
El Starbucks at AdventHealth Orlando ya está abierto y es la primera tienda que se abre bajo esta nueva división. Está estratégicamente ubicado dentro del campus universitario más emblemático del hospital, y cuenta con un escaparate de vidrio de dos pisos en una esquina prominente. Esta iniciativa forma parte de una estrategia más amplia para mejorar la satisfacción de los pacientes y brindar un servicio conveniente y de alta calidad a los visitantes y al personal del hospital.
Peachtree Group también está en conversaciones con otras ofertas de franquicias de café y su objetivo es extender su alcance a mercados de alto perfil o alta demanda con audiencias cautivas. El objetivo es establecer una cartera sólida de cafeterías de servicio rápido de alto perfil en todo el país.
La nueva división supervisará todos los restaurantes nuevos y existentes que no estén dentro de su propia cartera de hoteles. Esto incluye la transición de su sucursal de Starbucks en el centro de Orlando, en el Hilton Garden Inn and Home2 Suites by Hilton de doble marca, a la división de administración de restaurantes.
«Nuestro compromiso con la excelencia en el servicio y la eficiencia operativa nos diferencia en la industria. Al aprovechar nuestra amplia experiencia en hotelería y nuestras asociaciones con marcas de primera calidad, podemos ofrecer experiencias excepcionales a nuestros clientes y valor a nuestros socios propietarios», dijo Puglisi.
Esta iniciativa sigue un proceso de desarrollo de un año, que comienza con un contrato de arrendamiento firmado en agosto de 2023 y la construcción comienza en febrero de 2024. Peachtree Group ha recorrido varios otros campus de AdventHealth, sentando las bases para futuras ampliaciones.
El enfoque estratégico y la mentalidad de servicio al cliente de Peachtree Group han sido factores clave para garantizar esta asociación. Mientras otros sistemas hospitalarios observan el impacto positivo en los puntajes de satisfacción de los pacientes y en la mejora de los activos de AdventHealth, Peachtree Group anticipa una creciente demanda de acuerdos similares.
«Estamos entusiasmados con el potencial de hacer crecer esta empresa rápidamente, con el objetivo inicial de llegar a cinco tiendas como prueba beta y, finalmente, apuntar a 100 ubicaciones», añadió Puglisi. «Nos centramos en los hospitales, las universidades y otros lugares con mucho tráfico y alta visibilidad, donde podemos lograr el mayor impacto».
Acerca de Peachtree Group
Peachtree Group es una firma de gestión de inversiones integrada verticalmente que se especializa en identificar y capitalizar oportunidades en mercados dislocados, respaldados por bienes raíces comerciales. En la actualidad, la empresa gestiona miles de millones de dólares en capital a través de adquisiciones, promociones y préstamos, además de servicios diseñados para proteger, respaldar y hacer crecer sus inversiones. Para obtener más información, visite www.peachtreegroup.com.
Contacto:
Charles Talbert
678-823-7683
ctalbert@peachtreegroup.com
In a timely and insightful conversation on the Peachtree Point of View podcast, host Greg Friedman sits down with Mark Zandi, Chief Economist at Moody's, to discuss the current economic landscape and what investors should be watching.
Zandi doesn't mince words about the current economic situation. He notes that the probability of recession has jumped from 15% to 35% in recent months, primarily due to policy decisions – especially the escalating global trade war. While he believes the economy remains"fundamentally sound," Zandi warns that continued policy uncertainty could tip the scales toward recession within weeks.
"If he continues down this path for another couple, three, four weeks, recession will be more likely than not," Zandi cautions about the administration's trade policies.
For commercial real estate investors, Zandi offers a sobering perspective on interest rates. Despite the administration's desire for lower rates, he believes the 10-year Treasury yield (around 4.1%) is appropriately priced for a well-functioning economy. Unless we enter a recession, Zandi doesn't foresee significant rate decreases in the near term.
Commercial real estate, which Zandi acknowledges has"been in a recession the last three years," faces continued challenges. While he believes much of the valuation adjustment is complete, a broader economic recession would mean "another leg down in valuations and pricing."
For investors trying to gauge recession risks, Zandi offers practical metrics to monitor:
On private credit markets, Zandi noted that private credit has played a critical role in recent years, stepping in to provide capital when banks pulled back, which he believes helped the U.S. avoid a recession. The market has grown rapidly, now estimated at $1.7 trillion and surpassing the high-yield bond market and rivaling the size of the leveraged loan market.
Zandi's parting advice? "Buckle up." With policy uncertainty, trade tensions, and shifting consumer sentiment, the economic road ahead promises to be bumpy.
To hear the full conversation and gain deeper insights on navigating these challenging markets, listen to the complete episode of Peachtree Point of View with Mark Zandi on your favorite podcast platform.
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A prominent investor who shaped modern portfolio strategies, Robert Arnott, once said, 'In investing, what is comfortable is rarely profitable.'
This idea rings especially true in today's market, where uncertainty, volatility and shifting economic conditions create both risks and opportunities. The most successful investors recognize that these periods often present the most compelling investment opportunities.
We, too, see these moments as catalysts for strategic capital deployment. The evolving commercial real estate landscape is creating precisely the kind of dislocation where disciplined, well-capitalized investors can thrive.
As our team assesses the commercial real estate landscape, recent developments in the credit markets continue to present compelling opportunities.
The latest banking data reveals a noteworthy shift: while demand for C&I loans rises for the first time in two years, banks continue tightening the grip around commercial real estate.
Despite increasing demand for liquidity, traditional lenders remain highly selective, offering lower loan-to-value ratios and requiring stronger borrower covenants. As a result, many commercial real estate owners and developers face significant refinancing challenges, particularly with the substantial level of debt maturities in 2025 and beyond. We are talking about trillions of dollars in loan maturing.
This dynamic reinforces a growing reliance on private credit lending, a space where our firm not only has a long track record but is also well-positioned to capitalize on ongoing market dislocations to deliver attractive, risk-adjusted returns.
Our firm's ability to pivot across the capital stack—originating loans, acquiring debt or investing opportunistically - positions us to capitalize on this dislocation.
With rising debt costs and limited refinancing options, many commercial real estate owners will be forced to make tough decisions. While this warning has been repeated over the past few years, we are now at the proverbial end of the line. As a result, we anticipate an increase in asset sale opportunities, acquiring first mortgages and recapitalizations.
Our experience in navigating prior downturns, coupled with our underwriting expertise, allows us to approach these opportunities with discipline, ensuring we secure assets and debt positions at favorable valuations.
As we move through this evolving economic cycle, our focus remains on the disciplined deployment of capital into opportunities that offer strong upside potential while minimizing the downside.
We recognize that market dislocations create compelling entry points for special situation investments. As liquidity constraints tighten across key sectors, we are strategically positioned to deploy capital into high-value opportunities. In hospitality, the deferral of brand-mandated renovations is reaching a breaking point, driving distress and accelerating transactions—further reinforcing the need for flexible, well-capitalized investors to step in.
Our experience in stressed investing and structured finance enables us to use creative solutions when traditional capital sources are unavailable. By maintaining a flexible approach and strong liquidity reserves, we are positioned to act decisively as the market turns, capturing value where others cannot.
The favorable landscape for private credit lending will remain with us for years, but as it evolves, it is also creating new opportunities that we are poised to seize. Our ability to deploy capital where others cannot continue to drive outsized value for our stakeholders.
In this episode of Peachtree's Point of View, Greg Friedman welcomes David Bitner, Global Head of Research and Executive Managing Director at Newmark, for an in-depth discussion on the commercial real estate landscape. They cover key economic and market trends, including the impact of sustained higher interest rates, the evolving debt market, and investment opportunities in a rapidly shifting environment. A major theme of the discussion is how higher interest rates continue to reshape commercial real estate valuations.
Commercial real estate investors and operators are facing a fundamental shift in market dynamics, with the era of ultra-low interest rates firmly in the rearview mirror. In a revealing conversation with Greg Friedman, David Bitner, Global Head of Research at Newmark, emphasizes that this change isn't temporary – it's a permanent feature of the investment landscape that requires a complete recalibration of expectations and strategies.
Looking ahead this year, Bitner anticipates continued volatility in interest rates, with the 10-year Treasury likely to run between 3.8% and the mid-5% range. This volatility, coupled with ongoing economic uncertainty, will significantly impact transaction activity and asset valuations across all property types.
Despite these challenges, there are bright spots emerging. Office markets showed their first positive net absorption in 18 quarters during Q4 2023, suggesting a potential turning point. The industrial sector is poised for recovery, particularly in secondary and tertiary markets, driven by near shoring trends and over $530 billion in planned manufacturing investments. Multifamily properties, especially new construction, show attractive pricing dynamics relative to existing stock.
For investors looking to deploy capital, David suggests a balanced approach with a significant allocation to debt investments, where spreads appear more attractive than equity returns. He particularly highlights opportunities in direct lending and mezzanine debt, where returns can reach 14%. On the equity side, he points to value-add opportunities in trophy office conversions, though emphasizing the critical importance of submarket selection.
The wall of debt maturities remains a significant concern, with approximately $2 trillion in commercial real estate loans maturing over the next couple of years. While banks have largely employed an "extend and pretend" strategy thus far, David suggests regulatory pressure and dwindling extension options could force more resolutions in 2025, leading to increased transaction activity and price discovery.
The podcast also touches on potential policy impacts from the new administration, including proposed tariffs and deregulation efforts, which could create both challenges and opportunities for commercial real estate markets.
For investors and operators in commercial real estate, 2025 promises to be a year of continued adaptation to new market realities. Success will require embracing volatility, adjusting return expectations, and taking amore targeted approach to investments across both debt and equity opportunities.
Peachtree Point of View explores today’s complex investment landscape, offering expert insights and actionable strategies to navigate dislocated markets and capitalize on mispriced risk. Each episode dives deep into market dynamics, equipping you with the knowledge to better understand and navigate the ever-changing financial world. Whether you're looking to invest, raise capital, or partner, we’ll reveal the tools and strategies needed to generate superior risk-adjusted returns.
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