애틀랜타 (2024년 1월 30일) — 피치트리 그룹 호스피탈리티 관리 그룹 아이오와 주 무스카틴 시내에 있는 트리뷰트 포트폴리오 호텔인 메릴 호텔 머스캐틴을 운영하도록 선정되었습니다.AAA Four-Diamond 호텔은 122개의 객실, 풀 서비스 레스토랑, 약 13,000 평방피트의 유연한 회의 및 이벤트 공간, 미시시피 강이 내려다보이는 야외 테라스, 실내 온수 해수 수영장, 피트니스 센터로 구성되어 있습니다.
미시시피 강 유역을 따라 지어진 이 호텔은 2018년 3월에 문을 열었으며 아이오와에서 가장 고급스러운 편의 시설과 숙박 시설을 제공합니다.메릴 호텔은 최고의 입지 조건을 갖추고 있어 도시의 현지 레스토랑과 상점을 편리하게 이용할 수 있으며, 쿼드 시티인 아이오와의 대븐포트와 베텐도르프, 일리노이주의 락 아일랜드와 몰린/이스트 몰린과 인접해 있습니다.
피치트리 그룹의 호스피탈리티 매니지먼트 사장인 패트릭 쇼트 (Patrick Short) 는 “짐과 레베카 하우가 호텔의 매니지먼트 오퍼레이터로 선정하게 되어 정말 기쁘다”고 말했다.“하우 가족은 타의 추종을 불허하는 호스피탈리티 경험에 대한 변함없는 헌신을 구현하고 있습니다.우리는 탁월한 고객 경험을 제공하고, 호텔의 명성을 제고하고 높이는 동시에 이 뛰어난 호텔의 위상에 걸맞은 결과를 창출함으로써 탁월함을 향한 그들의 약속을 이어갈 것입니다.”
Peachtree Group의 호텔 경영진은 주로 중상급 및 고급 부문에서 프리미엄 브랜드, 리미티드, 셀렉트 및 소형 풀 서비스 호텔을 운영합니다.현재 이 회사는 27개 브랜드의 91개 호텔을 관리하고 있으며, 23개 주에 11,180개의 객실을 보유하고 있습니다.메릴 호텔은 피치트리 그룹의 타사 운영 시설을 28개 호텔로 늘렸습니다.
“다음과 같은 경험이 풍부한 관리 회사를 포용합니다. 피치트리 그룹 이는 우리 호텔의 성장을 위한 파트너십을 육성하는 동시에 운영 우수성을 보장하는 공동 노력을 의미하며, 이는 계속해서 도시의 경제 기반 중 하나로 작용하고 있습니다.” 라고 짐 하우 (Jim Howe) 는 말했습니다.
“우리는 이 멋진 호텔의 관리인으로서 우리의 역할을 진지하게 받아들이고 있으며, 이 호텔을 도시 문화와 경제의 중심에 두기 위해 최선을 다하고 있습니다.피치트리 그룹 (Peachtree Group) 의 비즈니스 개발 호스피탈리티 매니지먼트 담당 부사장인 캐롤라인 로이스터 (Caroline Royster) 는 이렇게 말했습니다.
피치트리 그룹 상업용 부동산 자산 및 기타 벤처의 다양한 포트폴리오를 통해 성장을 주도하는 투자 회사입니다.당사는 설립 이래로 부동산 취득, 개발 및 투자에 중점을 두고 수백 건의 투자를 진행해 왔습니다. 대출.오늘날 우리는 투자를 보호, 지원 및 확대하도록 설계된 서비스를 통해 수십억 달러의 지분을 관리하고 있습니다.
ATLANTA and GULF SHORES, Ala. (July 28, 2025) - Embassy Suites by Hilton Gulf Shores Beach Resort (“Embassy Suites Gulf Shores”), a full-service resort-style hotel located along Alabama's renowned white sand beaches, officially opened its doors today. Developed by Peachtree Group, Woodbine Development Corporation and DD Partners LLC, the eight-story, all-suite hotel brings a beachfront experience to Gulf Shores, featuring sweeping Gulf views, distinctive food and beverage options and resort-style amenities.
"We're thrilled to open this landmark project in the heart of Gulf Shores," said Greg Friedman, managing principal and CEO at Peachtree Group. "With its irreplaceable beachfront location, resort-style amenities and vibrant gathering spaces, Embassy Suites Gulf Shores Beach Resort is designed to be a centerpiece for visitors and the community alike."
For Friedman, the project carries personal meaning. “I spent a lot of summers and school breaks in Orange Beach and Gulf Shores as a child,” he said. “It’s special to come full circle and have a hand in creating a place where more people can enjoy this incredible destination and where locals can benefit from the new restaurants, amenities and gathering spaces.”
Located at 112 West Beach Blvd., the Embassy Suites Gulf Shores features 257 all-suite guest rooms, most of which offer direct Gulf views. Guests can enjoy a variety of dining, drinks and live entertainment throughout the resort.
Sound Wave, the signature open-air venue perched above the beach, offers daily live music, sweeping views and an energetic atmosphere. The space features a state-of-the-art sound system and an extensive menu of food and drinks. www.soundwavegs.com
The Cove Bar, a poolside retreat, serves refreshing cocktails, light bites and a relaxing escape from the resort’s busier areas.
Tide & Table blends coastal dining with Southern-inspired cuisine in a casual yet refined setting. The three-meal restaurant, situated just above street level, offers stunning water views and a grand indoor-outdoor bar with a laid-back, welcoming ambiance. www.tideandtablegs.com
The hotel also offers 13,620 square feet of enclosed meeting and pre-function space, anchored by a 7,800-square-foot ballroom, making it an ideal venue for conferences, weddings and special events. A three-story parking garage and more than 7,600 square feet of retail space, including a Starbucks, complete the property's offerings.
The hotel's opening comes as Gulf Shores continues to grow as a top tourism and events destination. Situated steps from popular attractions like the Hangout Music Festival, National Shrimp Festival and NCAA Beach Volleyball Championships, Embassy Suites Gulf Shores offers easy access to Gulf State Park, the Wharf at Orange Beach, championship golf courses and Foley's Sports Complex.
"Our vision was to create a hotel that adds to the energy and vibrancy of Gulf Shores, a place where visitors can relax, celebrate and experience everything the destination has to offer," Friedman said."We believe Embassy Suites Gulf Shores will quickly become a favorite for both leisure travelers and the meetings and events community."
Embassy Suites Gulf Shores will be managed by Peachtree Group's hospitality division, known for its expertise in hospitality operations across the U.S.
"We're honored to welcome guests to Embassy Suites Gulf Shores Beach Resort and grateful to be part of this welcoming community," said Adam Bailey, general manager of Embassy Suites Gulf Shores. "From thoughtful design and resort-style amenities to the beach front location, every detail of the hotel reflects the spirit of Gulf Shores. We're pleased to offer an experience unavailable anywhere else on Alabama's coast."
This opening further underscores Peachtree Group’s track record of developing distinctive hotels in high-demand markets.
A multi-year winner of Hilton’s Developer of the Year award, Peachtree Group has earned recognition for its consistent delivery of exceptional hotels and best-in-class guest experiences across its growing portfolio.
About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.
About Embassy Suites by Hilton
Embassy Suites by Hilton, one of Hilton's 18 market-leading brands, is dedicated to delivering what matters most to travelers. The full service, upscale brand offers both leisure and business travelers an approachable, best-in-class experience with two-room suites, free made-to-order breakfast, inviting open atriums, 24-hour fitness centers and a complimentary evening reception. Embassy Suites by Hilton offers nearly 260 open hotels with 42 properties in development. Experience a positive stay at Embassy Suites by Hilton by booking at embassysuites.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Embassy Suites by Hilton at stories.hilton.com/embassysuites, and follow the brand on Facebook, Twitter and Instagram.
ATLANTA (Apr 14, 2025) - Peachtree Group(“Peachtree”), a diversified commercial real estate investment platform, today announced the grand opening of the 87-suite TownePlace Suites in Forney, Texas. Peachtree will operate the hotel for TEKMAK Development (“TEKMAK”), a full-service hospitality development company.
TownePlace Suites Forney is conveniently located just 22 miles east of Dallas, offering guests a comfortable and contemporary stay in a rapidly growing area. Ongoing new construction, expanding retail centers and industrial parks continue to position Forney as a dynamic destination for business and leisure travelers.
“We are thrilled to join the Forney community and serve the fastest-growing county in the country with our new TownePlace Suites hotel,” said Glenn Decker, president of TEKMAK. “We’re grateful for the hard work of the Peachtree team in getting the hotel open and are excited about the strong leadership team they’ve assembled to manage day-to-day operations. We take great pride in the quality of the hotels we develop and have the utmost confidence in Peachtree’s ability to deliver an equally stellar level of service to our guests.”
At this brand-new, pet-friendly hotel, guests can enjoy spacious suites featuring full kitchens—ideal for both short and extended stays. Travelers will appreciate complimentary breakfast with customizable menu options, as well as on-site amenities like a 24-hour fitness center and an outdoor pool.
“As we continue to add hotels to our third-party management platform, we remain focused on aligning with top-tier partners who share our commitment to operational excellence,” said Vickie Callahan, president of Peachtree’s hospitality management division. “TEKMAK has been an exceptional partner—developing hotels that are not only professionally executed but also uniquely crafted to stand apart in their competitive set, with a design-oriented approach that connects each property to its local community.”
In 2023, Peachtree partnered with TEKMAK to provide third-party management for a selection of its Texas-based hotels and today oversees six properties.
Peachtree’s hospitality management division specializes in operating premium-branded hotels across the upper-midscale and upscale segments, including limited-service, select-service and compact full-service properties. The division manages 108 hotels across 28 brands, totaling 13,440 rooms in 26 states, with 35 properties under third-party management.
“Third-party hotel operators are increasingly being recognized for delivering superior service—outperforming even chain-managed hotels in key areas that matter most to guests,” Callahan added. “The opening of TownePlace Suites Forney is a testament to the strength of this collaboration and our shared vision to consistently exceed expectations and raise the standard across every hotel we manage.”
PARIS, TEXAS (Feb. 24, 2025) – Peachtree Group (“Peachtree”), a diversified commercial real estate investment platform, today announced the grand opening of the dual-branded, 51-suite TownePlace Suites and the 62-suite Fairfield Inn & Suites in Paris, Texas. Peachtree will operate the hotel on behalf of TEKMAK Development (“TEKMAK”).
“We continue to seek best-in-class partners as we grow our third-party management portfolio,” said Vickie Callahan, president of Peachtree’s hospitality management division. “The new-build hotels will help to meet the growing demand created by the ever-increasing business and leisure travel to Paris. These Marriott-branded properties were designed to provide the latest and most requested services and amenities that guests need to make a stay on the road a little bit more like home.”
In 2023,Peachtree partnered with TEKMAK, a full-service hospitality development company, to oversee third-party management for a selection of its Texas-based hotels. As part of this partnership, Peachtree assumed operations of the Spring Hill Suites Dallas Rockwall, TownePlace Suites by Marriott Dallas Rockwall, Spring Hill Suites Lindale and is set to manage the under-construction TownePlace Suites by Marriott in. Forney.
Peachtree’s hospitality management division specializes in operating premium-branded hotels across the upper-midscale and upscale segments, including limited-service, select-service, and compact full-service properties. The division currently manages 107 hotels across 27 brands, totaling 13,360 rooms in 26 states, with 33 properties under third-party management.
TownePlace Suites Paris and Fairfield Inn and Suites
Conveniently located just off US-271, the pet-friendly hotels provide shared amenities, including a Parisian inspired lobby with full bar, while offering the best each brand has to offer. Guests may enjoy an outdoor pool, 24/7 fitness center and complimentary, daily breakfast buffets. Proximate to multiple area airports, including Dallas/Ft. Worth International Airport, Dallas Love Field and Texarkana Regional Airport, the hotels also offer 535 square feet of meeting space. TownePlace Suites provide spacious suites with full kitchens, while Fairfield Inn & Suites have contemporary guest rooms to work or relax with a well-lit work area and ergonomic chair.
About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.
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