The Outlook For Commercial Real Estate in 2025
Despite markets bracing for more deregulation under President-elect Donald Trump, Greg Friedman says higher interest rates will damage commercial real estate. He believes regional banks will stay conservative in a high-rate environment, which can squeeze the CRE market. However, Greg says his firm has seen success in multi-family and retail spaces.
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ATLANTA (September 2, 2025) - Peachtree Group ("Peachtree"), a leading commercial real estate investment firm overseeing a diversified portfolio of more than $8 billion, has been named to two prestigious growth rankings, underscoring the firm’s momentum as a leading force in commercial real estate investment.
Inc. revealed that Peachtree Group earned a place on the 2025 Inc. 5000 list of the fastest-growing private companies in the U.S., marking the third consecutive year the firm has been honored. The Inc. 5000 list provides a data-driven look at the most successful independent and entrepreneurial businesses across the nation.
In addition, the Atlanta Business Chronicle recognized Peachtree Group asan honoree in its 30th annual Pacesetter Awards, which celebrate the fastest-growing privately held companies based in metro Atlanta. Honorees were evaluated on revenue and employee growth from 2022 through 2024 and ranked using a growth index formula to ensure fair comparison across companies of varying sizes.
“We are in the business of identifying and capitalizing on mispriced risk, and in today’s environment of disruption and dislocation, that has created strong tailwinds for our growth,” said Greg Friedman, Peachtree’s managing principal and CEO. “These recognitions validate our ability to execute in complex markets, and we see significant opportunity ahead as we continue to scale our platform. We believe the next several years will be among the most compelling investment environments in recent history.”
Peachtree Group remains focused on delivering innovative investment strategies and strong results for its stakeholders while expanding its presence across the U.S.
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During the California Gold Rush, thousands rushed west in search of fortune. Few struck it rich. The real winners were those who sold the picks, shovels and other tools needed to sustain the miners’ efforts. They thrived not by chasing the frenzy, but by positioning themselves with strategy and discipline.
Today’s commercial real estate market presents a similar dynamic. The market continues to experience one of its most significant resets in more than a decade. While many assets remain operationally strong, capital structures are under pressure. Higher interest rates, constrained debt markets and a steady wave of loan maturities have created a liquidity gap that traditional lenders are unwilling or unable to fill. Those positioned to provide the tools, in this case, creative solutions, stand to benefit the most.
Private credit continues to be a critical source of capital in today’s market, and our credit team’s activity reflects that demand. As of mid-August, we’ve originated more than $1.3 billion in loans and expect that momentum to continue. Notable transactions include a $53 million bridge loan for a 270-acre mixed-use development in Mesa, Arizona; a $42 million bridge loan supporting the acquisition of the Atlanta Financial Center; $36 million in construction financing for a 179-unit Class A multifamily development in Oregon; and $67.5 million of bridge financing for the recapitalization of the newly opened 187-room Printing House – Tapestry Collection by Hilton property in Nashville. We are well on our way to another record year in originations.
While our private credit platform is meeting the immediate demand for financing, we’re also seeing opportunities that extend beyond traditional lending. Market dislocation is uncovering complex, transitional situations where capital solutions require a more opportunistic approach. Not in broad strokes but in carefully selected, well-structured transactions that require both creativity and discipline.
We are focused on opportunities where mispriced risk meets strong fundamentals, where we can structure downside protection and capture meaningful upside through preferred equity, recapitalizations and discounted acquisitions. Our underwriting process is rigorous, our execution repeatable and our orientation long term.
Across sectors, we are seeing the landscape shift. Hospitality is under pressure from deferred capital expenditures and near-term maturities. Multifamily faces valuation recalibration as cap rates rise and leverage recedes. Even in office, where secular headwinds persist, dislocation is beginning to yield selectively actionable opportunities. In each case, we are evaluating where structure, not just price, can drive durable, risk-adjusted returns.
This environment demands more than capital. It requires a stable, experienced team with the agility to work up and down the capital stack and the relationships to source deals early. That is what our platform was built for. With deep connectivity across lenders, owners and operators, we consistently uncover opportunities before they reach the broader market and execute with a clear philosophy, shared incentives and a team-based culture that rewards precision.
We are not chasing momentum or relying on market recovery to drive returns. We are focused on underwriting the business plan, aligning with operators and structuring for protection on the downside with the potential for asymmetric outcomes on the upside.
Like those who supplied the tools that built lasting fortunes during the Gold Rush, we are not chasing momentum or relying on chance. We are focused on providing the structure, discipline and alignment needed to uncover value where others see uncertainty. Cycles like this reward preparation and conviction, and we believe the months ahead will offer opportunities for those positioned to act with clarity and discipline.
We are ready to put the right tools to work.
ATLANTA (August 18, 2024) – Peachtree Group (“Peachtree”) has originated the largest credit transaction in its history, closing a $176.5 million retroactive Commercial Property Assessed Clean Energy (“CPACE”) loan for Dreamscape Companies’ recently renovated 2,520-room Rio Hotel & Casino(“Rio”) in Las Vegas, Nev. The deal, finalized in less than 60 days, ranks among the largest CPACE financings ever completed in the United States.
The Rio, now under the Destinations by Hyatt brand, is a casino resort featuring two hotel towers, Ipanema and Masquerade, connected by a casino, restaurants and retail establishments. Renovations completed in 2024 included a full transformation of the Ipanema Tower guest suites, a reimagined casino floor and significant upgrades to multiple food and beverage venues. The comprehensive property improvement plan also delivered exterior enhancements, modernization of the central heating and cooling plant, electrical infrastructure upgrades and renovations to the convention center.
“This deal highlights an inflection point for CPACE, with some of the nation’s largest financial institutions consenting to its use because they see the clear benefit to the capital stack,” said Jared Schlosser, head of originations and CPACE for Peachtree. “By closing quickly on a marquee hospitality asset, we were able to strengthen the position of both the owner and its lenders.”
The CPACE loan retroactively funded the renovations enabling the owners to pay down their senior loan. Retroactive CPACE funding offers a distinct advantage by allowing 100% of the proceeds to be reimbursed for completed project costs.
“This transaction is not only a historic milestone for Peachtree Group, but also a testament to the ecosystem we have built over the past 18 years,” said Greg Friedman, managing principal and CEO of Peachtree. “Through our vertically integrated platform, deep expertise and disciplined approach, we have developed the infrastructure to be a leader in the private credit space. Our ability to deliver speed, creativity and certainty of execution positions us to provide capital solutions that create value for our investors and partners across market cycles.”
The CPACE market has surpassed $10 billion in cumulative U.S. originations in just over a decade, according to the C-PACE Alliance, with strong growth expected as more institutional owners and lenders recognize its value. “We see tremendous opportunity ahead for retroactive CPACE and its use in funding new commercial real estate development,” Schlosser said. “It’s an attractive alternative to more expensive forms of capital.”
Peachtree is one of the most active CPACE lenders in the country, with more than $1.5 billion in originations. The firm’s credit platform spans CPACE, bridge, mezzanine and construction lending, providing creative capital solutions across market cycles.
The hotel lending landscape continues to shift, shaped by rising rates, tighter equity, and the need for more creative capital structures.In this Hotel Business Magazine roundtable recap, Peachtree Group’s Michael Harper, President, Hotel Lending, and Jared Schlosser, Head of Credit Originations & Commercial CPACE, share insights on:
• Navigating the gap between buyer/seller expectations
• The growing role of private credit
• Structuring deals with CPACE, mezzanine, and hybrid financing
• Underwriting and execution in today’s higher-risk environment
