CoStar: Hotel Brand Refreshes: Design, Service and Profitability
Will Woodworth of Peachtree Group explains how hotel brand refreshes balance design and service upgrades with owner investment, ROI and profitability.
In a recent episode of Elevator Pitch with Jonathan and Mitch®, Greg Friedman, CEO of Peachtree Group, shares insights on navigating market cycles, uncovering value, and how Peachtree Group approaches commercial real estate and hospitality investing in evolving markets.
Watch the full interview to hear Greg’s perspective on navigating cycles and finding opportunity →
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