Hotel Business- The saying goes that everything is bigger in Texas, and Peachtree Group is betting that includes opportunity. As hotel performance remains resilient and development activity outpaces much of the country, the Atlanta-based investment firm is deepening its commitment to the Lone Star State through new hotel developments, lending activity and a growing local presence.
Texas continues to post healthy operating fundamentals despite broader industry headwinds. According to Kalibri, statewide occupancy through June has remained essentially flat year-over-year at 65.3% compared to 65.5% in 2025. At the same time, ADR climbed from $124.75 to $130.17, helping push RevPAR up 4% to $85.04 from $81.68 a year earlier.
Development activity also remains among the strongest in the country. According to the Q1 U.S. Construction Pipeline Trend Report from Lodging Econometrics, Dallas leads all U.S. markets with 184 hotel projects totaling 22,861 rooms in its construction pipeline. Austin ranks fifth nationally with 117 projects and 13,850 rooms. Dallas also tops the nation in projects under construction, projects scheduled to begin within the next 12 months and projects in early planning.
Those numbers reinforce the investment thesis that has led Peachtree to significantly expand its presence in Texas.
“We’ve made roughly 50 investments across development, acquisitions and lending in Texas,” said Greg Friedman, managing principal/CEO, Peachtree Group.
The company has invested approximately $1.5 billion across the state through hotel developments, acquisitions, direct lending and loan purchases, with much of that activity focused on credit investments. Beyond investing, Peachtree’s operations team currently manages 11 hotels in Texas, including eight third-party managed properties.
