House Views for 2025: Insights from Peachtree Group Senior Leaders

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This year marks a watershed moment for commercial real estate stakeholders. The erratic nature of the market demands a deep understanding of financial tools and the willingness to embrace alternative approaches. Success hinges on adaptability, innovation and a thorough grasp of market dynamics. While the headwinds are expected to persist, this environment offers unique opportunities for those who are prepared.

Peachtree Group CEO Greg Friedman wrote about those challenges in this blog post: 2025 CRE Market Forecast: Adapting to Disruption.

Below, the Peachtree Group team shares their insights into how the market is evolving and their strategies for overcoming challenges and capitalizing on the opportunities in this transformative period for the commercial real estate industry.

 

“2025 could mark the end of the 'kicking the can' era in commercial real estate, as outside pressures - banks, brands and partnerships - force transactions that can no longer be delayed. We've already seen the shift begin in late 2024, with assets that stalled during prior marketing cycles resurfacing under note sales and distress-driven deals. As equity takes a backseat and control shifts to outside parties, prepared investors will find unique opportunities in this evolving landscape.”   
Michael Bernath, SVP Acquisitions & Dispositions

 

"With debt maturities as the primary catalyst for capital events, the elevated interest rate environment and shifting property fundamentals are driving investors toward alternative strategies such as rescue capital, preferred equity and special situations. Borrower indecision and bank disagreements are fueling loan sales, while partnerships face stress from owner fatigue and capital calls, creating opportunities for M&A and large-scale equity trades. Against a backdrop of geopolitical risk, inflation and rising fixed costs, innovative and strategic approaches are essential for achieving growth."
Michael Ritz, EVP, Investments

 

“Banks, buoyed by strong reserves, are expected to sell commercial real estate loans as they manage risk exposure, address tighter regulatory requirements and free up capital. This trend will likely increase note transactions, offering investors access to discounted or even distressed assets. The market is also witnessing a significant rise in hybrid credit structures, blending debt and equity characteristics to provide flexible capital to borrowers while delivering attractive risk-adjusted returns to investors. The shifting environment in which traditional financing avenues are evolving presents opportunities for those equipped to navigate this chaotic market."
Jeremy Stoler, EVP, Debt Capital Markets

 

“In anticipation that public equities markets will generate lower annual returns over the next decade than in the decade prior, investors will increasingly seek alpha through alternative investments. Foreign capital partners in certain geographies and markets will continue to turn to U.S. commercial real estate to hedge against currency and geopolitical risks. Meanwhile, sponsor and LP fatigue will create a fertile environment for secondaries, special situations and structured finance deals, where fundamentally strong assets with challenged capital structures may be acquired or recapped at attractive valuations.”
Daniel Savage, VP Investments & Strategy, Equity Capital Markets

 

“The EB-5 program offers commercial real estate developers a distinctive advantage by providing lower-cost capital that enhances investment returns while creating jobs and driving economic growth. By including EB-5 financing into their capital stack, developers can better navigate stricter lending conditions and rising construction costs. This approach not only maximizes value but also positions the property for long-term success.”
Adam Greene, EVP, EB-5 Program

 

Lenders holding post-COVID distressed loans, recognizing they won't recover cash flow, are preparing to liquidate in 2025, creating opportunities for strategic buyers. However, a 'higher-for-longer' interest rate environment continues to stall the transaction market, as sellers resist trading at elevated cap rates, prolonging the bid-ask gap."
Jared Schlosser, EVP, Hotel Lending & Head of CPACE

 

“The commercial real estate development landscape continues to evolve, and the fundamentals of the hospitality industry enable it to standout as a strong and flexible sector ready to take advantage of new opportunities. With generally higher cap rates, supply growth well under the long-run average and strong investor appetite in areas supported by the federally backed Opportunity Zone program, the hotel industry is well-positioned to lead new projects, especially in infill locations. This growth shows how development will move forward, even as other real estate sectors face tougher challenges and economic struggles.”
Will Woodworth, VP, Investments

 

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As we move deeper into 2025, the market remains defined by volatility, dislocation and uncertainty. Our senior leaders see not just challenges but opportunities to deploy capital with precision, creativity and discipline

As we move deeper into 2025, the market remains defined by volatility, dislocation and uncertainty. At Peachtree Group, we don’t wait for clarity, we lead through complexity. Despite persistent interest rate headwinds and shifting investor dynamics, our senior leaders see not just challenges but opportunities to deploy capital with precision, creativity and discipline. Here they share candid insights on navigating this evolving landscape, uncovering value where others see risk and positioning Peachtree to emerge stronger on the other side of the cycle.

“The truth is, we’re not waiting for a storm—we’re already in it. In any storm, pain is inevitable, but suffering is optional. For the past several years, we’ve operated in a market shaped by disruption: historic rate hikes, geopolitical shocks and policy uncertainty. We had hoped that we would have seen the darkest moments already, but this cycle had other plans. We’re navigating headwinds in real time, positioning ourselves to endure and emerge stronger. The next six months will likely bring continued volatility with persistent inflation, higher-for-longer interest rates and fragmented capital markets. Still, within that turbulence, signals of clarity are beginning to emerge. As visibility returns, whether through promised tax reform, trade resolution or regulatory recalibration, so too will stability. Our approach is simple. We don’t ignore the storm; we prepare for it. We position our portfolio not to avoid pain but to minimize unnecessary suffering. We are beginning to see the light and are positioned to lead as it returns.” — Greg Friedman, Managing Principal and CEO

“As a team, we’ve successfully navigated downturns, market volatility and shifting political and economic landscapes.  Each disruption has only strengthened our resilience and sharpened our edge.  While others view unpredictability as discomfort, we see it as an opportunity. It is the space where we thrive, uncovering opportunities to deploy capital and generate exceptional returns.”      — Jatin Desai, Managing Principal and CFO

“Volatility continues to define the CRE landscape, disrupting early signs of recovery and forcing a rethink for many market participants. At Peachtree, we remain focused on fundamentals such as location, sponsorship, basis and demand drivers, which tend to outperform through cycles. With traditional lenders pulling back, we are actively financing high quality assets at a premium yield and expect continued opportunity in refinances, loan purchases and situations where execution, not momentum, is what matters.”   — Michael Harper, President, Hotel Lending
 “The uncertainty of the next 12 months isn’t just about the horizon; it’s about the volatility we face week to week. As transactions pick up, we’ll see the true impact of the value reset, prompting re-margining, recapitalizations or dispositions across the board. With investor liquidity constrained and borrowers under pressure, we expect a rise in structured equity solutions and accelerated asset sales, especially if employment softens and fundamentals weaken.” — Michael Ritz, Executive Vice President, Investments
“We’re operating in a higher-for-longer rate environment, but deals are still getting done—and the dislocation we're seeing now is creating actionable opportunities rather than road blocks. Broken capital stacks, rising distress, and general uncertainty are revealing compelling entry points for preferred equity and rescue capital, where we can participate in upside while preserving downside protection. At Peachtree, we thrive in moments like this—our creative structuring and execution strength allow us to play offense while others wait for clarity.” — Michael Bernath, Senior Vice President, Acquisitions & Dispositions
“Over the next 12 to 18 months, investors will find compelling opportunities to generate attractive, non-correlated alpha through private credit and special situations. Peachtree is actively capitalizing on market dislocation and mispriced risk with strategic, nimble allocations across the capital stack. This environment allows us to play selective offense and deliver strong performance for our LPs. — Daniel Savage, Senior Vice President, Investments & Strategy
“Capital markets volatility, especially in the CMBS and CRE CLO space, creates a unique advantage for lenders like Peachtree that do not rely on securitized executions. As banks are pressured to offload sub-performing loans, we see strong opportunities in the $20–75 million loan range, mainly through deeper stretch senior structures. We remain optimistic about exiting pre-COVID investments and expanding strategies that capitalize on today’s pricing dislocation and policy-driven market shifts.”       — Jeremy Stoler, Executive Vice President, Debt Capital Markets
“Market dislocation will drive meaningful opportunities for Peachtree, particularly as refinancing challenges and reduced liquidity sideline many market participants. Sectors like hospitality, multifamily and land remain attractive, especially where bridge and construction lending can solve capital stack gaps. With fewer players in the space and distress beginning to surface, we’re well positioned to deploy capital where others can’t or won’t.” — Jared Schlosser, Executive Vice President, Hotel Originations and Head of CPACE
“Commercial real estate is navigating a uniquely complex moment, shaped by macro pressures like tariffs, inflation and geopolitical fragmentation, and micro realities such as capital expenditure burdens, labor inflation and localized demand shifts. In hotels where reinvestment is non-negotiable and operating costs are rising, the ability to underwrite location, efficiency and adaptive revenue strategies is critical. Today’s dislocation lies in broken capital stacks with unfinished developments, over-leveraged deals, and liquidity-starved sponsors, which are offering compelling opportunities for well-positioned credit investors who can move with precision and discipline.” — Sameer Nair, Senior Vice President, Equity Asset Management
“Uncertainty is sidelining many investors, but that’s precisely where opportunity emerges. We see the most actionable dislocation in debt today, with equity and preferred equity likely to follow. Bridge lending remains compelling, but flexibility across the capital stack is key. While others pause, we’re leaning into select development, knowing today’s starts will be tomorrow’s top assets. Peachtree has grown the most during disruption, and we believe this next cycle will be no different.”      — Brian Waldman, Chief Investment Officer

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Peachtree Group Opens New Office in Austin

Peachtree Group has expanded its national presence with the opening of its first office outside of its Atlanta headquarters in downtown Austin.

Peachtree Group has expanded its national presence with the opening of its first office outside of its Atlanta headquarters in downtown Austin. This move aligns with the company’s growth strategy and commitment to Texas’ commercial real estate market, according to the company.

With significant investments across the state, including ongoing developments in Dallas and San Antonio and an upcoming project in Austin, establishing an office in the state capital conforms with Peachtree’s long-term vision. Austin’s business environment and growth prospects make it an ideal location to strengthen the firm’s reach and partnerships, according to the company.

Peachtree’s connection to Austin runs deep. The firm has been recognized among the Longhorn 100, a distinction honoring the fastest-growing businesses led by the University of Texas alumni. Additionally, Greg Friedman, Peachtree’s managing principal/CEO, a University of Texas graduate, actively supports the institution by serving on the Real Estate Fund Advisory Board for the Texas McCombs School of Business.

“Our expansion into Austin marks an exciting milestone for Peachtree Group,” said Friedman. “Texas is a critical market for us, and establishing an office in the heart of downtown Austin will allow us to better support our growing portfolio and deepen our relationships in the region. With our ongoing projects across the state and our strong ties to the University of Texas community, this move reinforces our commitment to long-term investment and growth in Texas.”

The new office is in the 100 Congress building and will serve as a hub for Peachtree’s investment and development activities in the region.