CoStar: Hotel Brand Refreshes: Design, Service and Profitability
Will Woodworth of Peachtree Group explains how hotel brand refreshes balance design and service upgrades with owner investment, ROI and profitability.
Greg Friedman covers how the Iran conflict is pressuring commercial real estate values. He also highlights the risks of loans maturing, as many are coming due between now and 2027, but were created when rates were much lower. “There’s really going to be a need for new liquidity,” he says, anticipating forced selling and refinancing. Greg also covers demand around the World Cup, which he expects to be a big driver for hotels.