Lessons Learned: Insights from Peachtree Group Senior Leaders
Peachtree's track record in commercial real estate is impressive. Our team has thrived through three significant economic disruptions. Our senior leaders have been instrumental in that success. Recently we asked those leaders to reflect on their lessons learned and share how that experience has shaped their thought process moving forward.
Here are a few of those insights.
Lessons Learned with Peachtree Leaders Managing Principles
"Building a formidable team is crucial for realizing your vision. Select individuals based on their exceptional skills and expertise and then trust them to excel in their roles. Empowering your team unlocks their full potential, driving extraordinary results and propelling your organization to new heights."
Greg Friedman and Jatin Desai – Managing Principals
“Foresight is critical in the investment process, requiring continuous consideration of macroeconomic conditions alongside local economic factors. This dual analysis enables us to identify nuanced opportunities and manage risks more effectively. By integrating global and regional insights, we can make more informed and strategic decisions, enhancing the potential for the investment's long-term success."
Greg Friedman, Managing Principal and CEO
“Ensure sufficient liquidity to maintain resilience. We have implemented and consistently maintained this approach for our Funds. While it may impact internal rates of return (IRR), it will allow us to endure market volatility and retain assets. Asset values typically rebound if adequate capital is available to weather downturns.”
Jatin Desai, Managing Principal and CFO
Lessons Learned with Peachtree Leaders
“Navigating through development always entails its share of challenges and victories, a reality underscored especially during Covid. While previous downturns primarily revolved around financial aspects, the pandemic introduced disruptions in cost, labor, and material supply chains. Reaching a semblance of normalcy took nearly three years, during which we remained steadfast in risk mitigation across these fronts. Adaptations in processes, timing, procurement strategies, and collaborations with skilled contractors were pivotal in this regard. Despite each disruption, we observed a consistent upward trend in average daily rates, particularly for newer or like-new assets.”
Mitul Patel, Principal
“Anticipate various exit scenarios: While one of our investments succeeded with the SBA refinance strategy, another encountered challenges. Legal issues with the borrower disqualified them from SBA eligibility, leading to loan refinance challenges. In hindsight, we were too dependent on a single exit source and now underwrite deals to ensure there are several (refinance, sale, loan sale) exit options available.”
Michael Harper, President, Hotel Lending
“Constant exposure to various transactions across different levels has enabled us to recognize patterns and anticipate issues during negotiations. This depth of experience has honed our ability to streamline the process, focusing on the crucial issues and avoiding unnecessary distractions. Ultimately, efficiency is paramount.”
Kevin Cadin, General Counsel
“The priority lies in cultivating a pipeline rather than managing individual transactions. The true value lies in the pipeline itself, not the deals outlined in term sheets. This approach grants the freedom to negotiate without the pressure of immediate results. Consequently, I rarely push terms or additional proceeds because I know the depth of additional opportunities and have confidence in the channels that have been developed to continue generating opportunities.”
Daniel Siegel, Principal and President, CRE
“The90% rule. It is often better to make a decision with 90% of the information or90% of what you would ideally like an output to be. That last 10% which is for perfection often leads to analysis paralysis and the opportunity cost of waiting is often greater than the value achieved in getting the last 10%. There is no such thing as perfect.”
Brian Waldman, Chief Investment Officer
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This week we have a special extended Market Update on the Peachtree Point of View podcast. CEO Greg Friedman and SVP Daniel Savage welcomed Jim Costello, Chief Economist and Head of Real Estate Economics at MSCI Real Assets, for a candid discussion about the current commercial real estate landscape. As stakeholders navigate through a period of significant economic uncertainty and policy shifts, Costello offered valuable insights for investors seeking to understand where opportunities might emerge in this volatile environment.
The conversation highlighted how recent economic turmoil has dramatically shifted market expectations. After many investors had been playing the "stay alive until 2025" game, holding on through interest rate shocks in hopes of eventual stabilization, recent policy shifts and uncertainty have "pulled the rug out from under" many market participants.
Key Takeaways for Investors:
- The end of capital market tailwinds: For decades (1985-2020), falling interest rates provided commercial real estate investors with built-in advantages through cap rate compression. Costello warns this era is likely over, shifting the focus to operational expertise: "The number one thing is going to be managing your properties effectively moving forward."
- Credit over equity may be the play: In this transitional market, debt investments are currently out performing equity positions on a risk-adjusted basis. Costello notes this creates opportunities for established private credit providers with proper infrastructure and experience over "debt tourists" entering the space opportunistically.
- Focus on local fundamentals: Rather than making broad sector-based allocations, Costello suggests investing in markets with strong demographic trends and knowledge-economy foundations. "It's the local fundamentals that matter more. It's about being in a market that has healthy demographics or some other type of growth."
- Opportunity in uncertainty: Despite potential recession risks, Costello remains optimistic about opportunities, particularly in distressed debt and turn around/special situations: "There's always money to be made in a down market... There's always opportunities for folks who can come in and clean up problems."
- Corporate bond rates as early indicators: Investors should watch corporate bond rates as leading indicators for cap rate movements, with recent spreads widening by approximately 40-50 basis points, potentially foreshadowing similar increases in real estate cap rates.
This Market Update discussion sheds light on how investment strategies need to evolve in response to new economic reality. Commercial real estate is transitioning from an era of "financial engineering" to one focused on operational excellence and local market knowledge.
Want more insights to guide your investment decisions? Listen to the full episode of Peachtree Point of View podcast for Jim Costello's complete analysis on market trends, interest rate predictions and specific markets to watch. Follow Peachtree Point of View on your favorite podcast platform to stay informed about commercial real estate opportunities in this rapidly changing landscape.

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Peachtree Group CEO Recognized as 2025 Industry Leader in Commercial Real Estate Finance
ATLANTA (May 5, 2025) - Peachtree Group (“Peachtree”) is proud to announce that Greg Friedman, managing principal and CEO, has been recognized among the 2025 Rainmakers in CRE Debt, Equity & Finance by GlobeSt.,and named to Commercial Observer’s prestigious Power Finance list. These industry-leading accolades highlight Friedman's exceptional leadership, strategic innovation and enduring impact on the commercial real estate finance landscape.
Inclusion on the GlobeSt. Rainmakers list acknowledges Friedman's ability to navigate one of the most challenging commercial real estate finance periods. Amid elevated interest rates, tightening capital markets and declining valuations, Friedman has led Peachtree's vertically integrated management platforms with clarity and conviction. His approach has helped stakeholders unlock value, access liquidity and capitalize on market dislocation.
Commercial Observer’s Power Finance list further affirms Friedman’s influence and adaptability. As lenders retracted and transaction volume slowed, Peachtree continued to deliver creative capital solutions from originating loans to establishing strategic partnerships and playing across the capital stack. Under Friedman’s leadership, Peachtree has remained a dependable partner known for its certainty of execution, critical expertise and a solutions-driven mindset.
“These recognitions are a testament to Greg’s vision and our entire team’s commitment to being a steady force in an unpredictable market,” said Jatin Desai, managing principal and CFO of Peachtree. “Our strategy has always centered on disciplined investing, innovation and building strong relationships. Greg has set the tone.”
Peachtree’s success is powered by a high-performing, deeply experienced team that brings together the full spectrum of credit, equity, development and asset management expertise. This collective strength allows the firm to respond decisively to market shifts, underwrite with conviction and deliver solutions others can’t.
Peachtree has executed over $12 billion in commercial real estate transactions since inception. Its integrated platform aligns real estate, credit and capital markets expertise, positioning the firm to identify opportunities, deploy capital efficiently and manage risk across cycles.

Commercial Observer: 2025 Power Finance

"It was a highly competitive year for lenders on our list, and we gave props to those who kept the market ticking over with their multiple irons in the fire and several different ways to finance borrowers irrespective of market conditions. Whether they were offering a suite of products, playing up and down capital stacks, buying loan pools or securities, or launching new partnerships, our top lenders are those that offered continuity, reliability, certainty of execution, critical expertise and a wee bit of scrappiness.” — Commercial Observer