Schwab Network: 'New Game' with High-Interest Rates

Peachtree Group was founded in 2007 by Greg Friedman and Mitul Patel as Peachtree Hotel Group, a family office that invested in premium-branded select service hotels. Fast forward and this diversified investment firm specializes in acquisitions, development and lending for a variety of real estate asset classes as well as other ventures.

As interest rates continue to increase, banks and other financial institutions are peeling back from commercial real estate lending. But one Atlanta private equity firm is seeing an opportunity — even in the aftermath of the March bank collapses. Over the past 12 months, Peachtree Group has been “aggressive” in lending to groups unable to source debt for projects, CEO Greg Friedman said. The firm is also seeking to buy debt from financial institutions looking to reduce their exposure to commercial real estate.

Greg Friedman’s life has been shaped by key economic shifts, from graduating before the dot-com bubble burst to navigating the Great Recession while founding Peachtree Group, where his ability to pivot has been crucial to the firm’s success over the past 15 years.