CoStar: Hotel Brand Refreshes: Design, Service and Profitability
Will Woodworth of Peachtree Group explains how hotel brand refreshes balance design and service upgrades with owner investment, ROI and profitability.

March 30, 2026
War in Iran has sent energy prices skyrocketing, throwing gasoline on the fire for an already fragile real estate sector. But Greg Friedman from Peachtree Group told Reuters this turbulence could be a golden ticket for well-capitalised investors.