波涛汹涌中的安全港:酒店在动荡的市场中保持弹性
在后COVID时代,酒店业出现了显著的复苏,其特点是基本面强劲,供应有限和资本流入增加,使其成为有吸引力的投资选择。
桃树集团首席执行官格雷格·弗里德曼与纽马克执行副总裁布莱恩·扬格坐下来讨论了这一惊人的复苏以及当今的市场状况。布莱恩是纽马克酒店业务组的负责人,是一位领先的商业房地产顾问。以下是他的专家分析和见解的回顾。
听一听 Peachtree 与纽马克执行副总裁 Bryan Younge 的讨论在这里。
酒店业卷土重来
疫情过后,该行业见证了前所未有的复苏。
全新酒店限量供应:新酒店供应有限,加上高旅行需求,为现有酒店库存利用激增的兴趣创造了有利条件。
投资吸引力:酒店业的弹性增加了其作为投资工具的吸引力,提供了可观的回报。这反映在准备投资该领域的大量资本和干粉上。
宏观挑战:尽管取得了成功,但该行业仍面临人员短缺、工资增长和通货膨胀等挑战。
酒店业绩 — 细分市场:仔细研究了酒店业各个细分市场的表现,包括商业、团体、休闲和长期住宿,以及不同的分销渠道。这些渠道对于预测入住率趋势和平均每日汇率(ADR)至关重要,尤其是在当前动荡的通货膨胀环境中。
主要观察结果包括:
- 该集团细分市场对酒店收入至关重要,在疫情期间大幅下滑,但最近已完全恢复。
- 其他细分市场,例如在线旅行社(OTA)和FIT(外国独立旅行)和批发渠道,在复苏方面表现优于集团和全球分销系统(GDS)。
- FIT和批发渠道最初遇到了重大挫折,但在2022年春季强劲反弹,达到比2019年高出70%的水平。
- 季节性模式类似于心跳监测器,显示春季中期、夏季和10月的需求出现了三次峰值,表明价格策略已恢复正常。
- 总体而言,分析表明,尽管大型酒店在疫情期间面临挑战,但由于减少了对团体预订和其他因素的依赖,小型酒店仍然更具弹性。
- 当前的趋势表明,酒店业的各个细分市场正在复苏和适应。
预测分析:讨论了预测酒店行业未来定价趋势的方法,包括分析房价和预订调整、个人储蓄率及其对旅游业的影响,以及不同酒店细分市场的表现及其在疫情后的复苏。
交易市场:交易市场正在出现均衡,买家和卖家达成共识,避免了不良定价。这表明一个健康的市场,具有增长潜力和丰富的机会。
相关 帖子
This week we have a special extended Market Update on the Peachtree Point of View podcast. CEO Greg Friedman and SVP Daniel Savage welcomed Jim Costello, Chief Economist and Head of Real Estate Economics at MSCI Real Assets, for a candid discussion about the current commercial real estate landscape. As stakeholders navigate through a period of significant economic uncertainty and policy shifts, Costello offered valuable insights for investors seeking to understand where opportunities might emerge in this volatile environment.
The conversation highlighted how recent economic turmoil has dramatically shifted market expectations. After many investors had been playing the "stay alive until 2025" game, holding on through interest rate shocks in hopes of eventual stabilization, recent policy shifts and uncertainty have "pulled the rug out from under" many market participants.
Key Takeaways for Investors:
- The end of capital market tailwinds: For decades (1985-2020), falling interest rates provided commercial real estate investors with built-in advantages through cap rate compression. Costello warns this era is likely over, shifting the focus to operational expertise: "The number one thing is going to be managing your properties effectively moving forward."
- Credit over equity may be the play: In this transitional market, debt investments are currently out performing equity positions on a risk-adjusted basis. Costello notes this creates opportunities for established private credit providers with proper infrastructure and experience over "debt tourists" entering the space opportunistically.
- Focus on local fundamentals: Rather than making broad sector-based allocations, Costello suggests investing in markets with strong demographic trends and knowledge-economy foundations. "It's the local fundamentals that matter more. It's about being in a market that has healthy demographics or some other type of growth."
- Opportunity in uncertainty: Despite potential recession risks, Costello remains optimistic about opportunities, particularly in distressed debt and turn around/special situations: "There's always money to be made in a down market... There's always opportunities for folks who can come in and clean up problems."
- Corporate bond rates as early indicators: Investors should watch corporate bond rates as leading indicators for cap rate movements, with recent spreads widening by approximately 40-50 basis points, potentially foreshadowing similar increases in real estate cap rates.
This Market Update discussion sheds light on how investment strategies need to evolve in response to new economic reality. Commercial real estate is transitioning from an era of "financial engineering" to one focused on operational excellence and local market knowledge.
Want more insights to guide your investment decisions? Listen to the full episode of Peachtree Point of View podcast for Jim Costello's complete analysis on market trends, interest rate predictions and specific markets to watch. Follow Peachtree Point of View on your favorite podcast platform to stay informed about commercial real estate opportunities in this rapidly changing landscape.

.png)
Peachtree Group CEO Recognized as 2025 Industry Leader in Commercial Real Estate Finance
ATLANTA (May 5, 2025) - Peachtree Group (“Peachtree”) is proud to announce that Greg Friedman, managing principal and CEO, has been recognized among the 2025 Rainmakers in CRE Debt, Equity & Finance by GlobeSt.,and named to Commercial Observer’s prestigious Power Finance list. These industry-leading accolades highlight Friedman's exceptional leadership, strategic innovation and enduring impact on the commercial real estate finance landscape.
Inclusion on the GlobeSt. Rainmakers list acknowledges Friedman's ability to navigate one of the most challenging commercial real estate finance periods. Amid elevated interest rates, tightening capital markets and declining valuations, Friedman has led Peachtree's vertically integrated management platforms with clarity and conviction. His approach has helped stakeholders unlock value, access liquidity and capitalize on market dislocation.
Commercial Observer’s Power Finance list further affirms Friedman’s influence and adaptability. As lenders retracted and transaction volume slowed, Peachtree continued to deliver creative capital solutions from originating loans to establishing strategic partnerships and playing across the capital stack. Under Friedman’s leadership, Peachtree has remained a dependable partner known for its certainty of execution, critical expertise and a solutions-driven mindset.
“These recognitions are a testament to Greg’s vision and our entire team’s commitment to being a steady force in an unpredictable market,” said Jatin Desai, managing principal and CFO of Peachtree. “Our strategy has always centered on disciplined investing, innovation and building strong relationships. Greg has set the tone.”
Peachtree’s success is powered by a high-performing, deeply experienced team that brings together the full spectrum of credit, equity, development and asset management expertise. This collective strength allows the firm to respond decisively to market shifts, underwrite with conviction and deliver solutions others can’t.
Peachtree has executed over $12 billion in commercial real estate transactions since inception. Its integrated platform aligns real estate, credit and capital markets expertise, positioning the firm to identify opportunities, deploy capital efficiently and manage risk across cycles.

Commercial Observer: 2025 Power Finance

"It was a highly competitive year for lenders on our list, and we gave props to those who kept the market ticking over with their multiple irons in the fire and several different ways to finance borrowers irrespective of market conditions. Whether they were offering a suite of products, playing up and down capital stacks, buying loan pools or securities, or launching new partnerships, our top lenders are those that offered continuity, reliability, certainty of execution, critical expertise and a wee bit of scrappiness.” — Commercial Observer




