波涛汹涌中的安全港:酒店在动荡的市场中保持弹性
在后COVID时代,酒店业出现了显著的复苏,其特点是基本面强劲,供应有限和资本流入增加,使其成为有吸引力的投资选择。
桃树集团首席执行官格雷格·弗里德曼与纽马克执行副总裁布莱恩·扬格坐下来讨论了这一惊人的复苏以及当今的市场状况。布莱恩是纽马克酒店业务组的负责人,是一位领先的商业房地产顾问。以下是他的专家分析和见解的回顾。
听一听 Peachtree 与纽马克执行副总裁 Bryan Younge 的讨论在这里。
酒店业卷土重来
疫情过后,该行业见证了前所未有的复苏。
全新酒店限量供应:新酒店供应有限,加上高旅行需求,为现有酒店库存利用激增的兴趣创造了有利条件。
投资吸引力:酒店业的弹性增加了其作为投资工具的吸引力,提供了可观的回报。这反映在准备投资该领域的大量资本和干粉上。
宏观挑战:尽管取得了成功,但该行业仍面临人员短缺、工资增长和通货膨胀等挑战。
酒店业绩 — 细分市场:仔细研究了酒店业各个细分市场的表现,包括商业、团体、休闲和长期住宿,以及不同的分销渠道。这些渠道对于预测入住率趋势和平均每日汇率(ADR)至关重要,尤其是在当前动荡的通货膨胀环境中。
主要观察结果包括:
- 该集团细分市场对酒店收入至关重要,在疫情期间大幅下滑,但最近已完全恢复。
- 其他细分市场,例如在线旅行社(OTA)和FIT(外国独立旅行)和批发渠道,在复苏方面表现优于集团和全球分销系统(GDS)。
- FIT和批发渠道最初遇到了重大挫折,但在2022年春季强劲反弹,达到比2019年高出70%的水平。
- 季节性模式类似于心跳监测器,显示春季中期、夏季和10月的需求出现了三次峰值,表明价格策略已恢复正常。
- 总体而言,分析表明,尽管大型酒店在疫情期间面临挑战,但由于减少了对团体预订和其他因素的依赖,小型酒店仍然更具弹性。
- 当前的趋势表明,酒店业的各个细分市场正在复苏和适应。
预测分析:讨论了预测酒店行业未来定价趋势的方法,包括分析房价和预订调整、个人储蓄率及其对旅游业的影响,以及不同酒店细分市场的表现及其在疫情后的复苏。
交易市场:交易市场正在出现均衡,买家和卖家达成共识,避免了不良定价。这表明一个健康的市场,具有增长潜力和丰富的机会。
相关 帖子

In a timely and insightful conversation on the Peachtree Point of View podcast, host Greg Friedman sits down with Mark Zandi, Chief Economist at Moody's, to discuss the current economic landscape and what investors should be watching.
Recession Risks on the Rise
Zandi doesn't mince words about the current economic situation. He notes that the probability of recession has jumped from 15% to 35% in recent months, primarily due to policy decisions – especially the escalating global trade war. While he believes the economy remains"fundamentally sound," Zandi warns that continued policy uncertainty could tip the scales toward recession within weeks.
"If he continues down this path for another couple, three, four weeks, recession will be more likely than not," Zandi cautions about the administration's trade policies.
Interest Rates and Commercial Real Estate
For commercial real estate investors, Zandi offers a sobering perspective on interest rates. Despite the administration's desire for lower rates, he believes the 10-year Treasury yield (around 4.1%) is appropriately priced for a well-functioning economy. Unless we enter a recession, Zandi doesn't foresee significant rate decreases in the near term.
Commercial real estate, which Zandi acknowledges has"been in a recession the last three years," faces continued challenges. While he believes much of the valuation adjustment is complete, a broader economic recession would mean "another leg down in valuations and pricing."
Key Indicators to Watch
For investors trying to gauge recession risks, Zandi offers practical metrics to monitor:
- Weekly initial unemployment claims: Safe at 225,000, concerning above 250,000, and recessionary at 300,000
- Consumer spending patterns, which have "flatlined" since November
- Housing market metrics, particularly new construction activity
Private Credit Markets
On private credit markets, Zandi noted that private credit has played a critical role in recent years, stepping in to provide capital when banks pulled back, which he believes helped the U.S. avoid a recession. The market has grown rapidly, now estimated at $1.7 trillion and surpassing the high-yield bond market and rivaling the size of the leveraged loan market.
The Bottom Line
Zandi's parting advice? "Buckle up." With policy uncertainty, trade tensions, and shifting consumer sentiment, the economic road ahead promises to be bumpy.
To hear the full conversation and gain deeper insights on navigating these challenging markets, listen to the complete episode of Peachtree Point of View with Mark Zandi on your favorite podcast platform.

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Navigating Uncertainty: Leveraging Market Dislocation for Strategic Investment
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A prominent investor who shaped modern portfolio strategies, Robert Arnott, once said, 'In investing, what is comfortable is rarely profitable.'
This idea rings especially true in today's market, where uncertainty, volatility and shifting economic conditions create both risks and opportunities. The most successful investors recognize that these periods often present the most compelling investment opportunities.
We, too, see these moments as catalysts for strategic capital deployment. The evolving commercial real estate landscape is creating precisely the kind of dislocation where disciplined, well-capitalized investors can thrive.
As our team assesses the commercial real estate landscape, recent developments in the credit markets continue to present compelling opportunities.
The latest banking data reveals a noteworthy shift: while demand for C&I loans rises for the first time in two years, banks continue tightening the grip around commercial real estate.
Despite increasing demand for liquidity, traditional lenders remain highly selective, offering lower loan-to-value ratios and requiring stronger borrower covenants. As a result, many commercial real estate owners and developers face significant refinancing challenges, particularly with the substantial level of debt maturities in 2025 and beyond. We are talking about trillions of dollars in loan maturing.
This dynamic reinforces a growing reliance on private credit lending, a space where our firm not only has a long track record but is also well-positioned to capitalize on ongoing market dislocations to deliver attractive, risk-adjusted returns.
Our firm's ability to pivot across the capital stack—originating loans, acquiring debt or investing opportunistically - positions us to capitalize on this dislocation.
With rising debt costs and limited refinancing options, many commercial real estate owners will be forced to make tough decisions. While this warning has been repeated over the past few years, we are now at the proverbial end of the line. As a result, we anticipate an increase in asset sale opportunities, acquiring first mortgages and recapitalizations.
Our experience in navigating prior downturns, coupled with our underwriting expertise, allows us to approach these opportunities with discipline, ensuring we secure assets and debt positions at favorable valuations.
Positioning for the Future
As we move through this evolving economic cycle, our focus remains on the disciplined deployment of capital into opportunities that offer strong upside potential while minimizing the downside.
We recognize that market dislocations create compelling entry points for special situation investments. As liquidity constraints tighten across key sectors, we are strategically positioned to deploy capital into high-value opportunities. In hospitality, the deferral of brand-mandated renovations is reaching a breaking point, driving distress and accelerating transactions—further reinforcing the need for flexible, well-capitalized investors to step in.
Our experience in stressed investing and structured finance enables us to use creative solutions when traditional capital sources are unavailable. By maintaining a flexible approach and strong liquidity reserves, we are positioned to act decisively as the market turns, capturing value where others cannot.
The favorable landscape for private credit lending will remain with us for years, but as it evolves, it is also creating new opportunities that we are poised to seize. Our ability to deploy capital where others cannot continue to drive outsized value for our stakeholders.

Finding Opportunity in Commercial Real Estate’s Great Reset
In this episode of Peachtree's Point of View, Greg Friedman welcomes David Bitner, Global Head of Research and Executive Managing Director at Newmark, for an in-depth discussion on the commercial real estate landscape. They cover key economic and market trends, including the impact of sustained higher interest rates, the evolving debt market, and investment opportunities in a rapidly shifting environment. A major theme of the discussion is how higher interest rates continue to reshape commercial real estate valuations.
Commercial real estate investors and operators are facing a fundamental shift in market dynamics, with the era of ultra-low interest rates firmly in the rearview mirror. In a revealing conversation with Greg Friedman, David Bitner, Global Head of Research at Newmark, emphasizes that this change isn't temporary – it's a permanent feature of the investment landscape that requires a complete recalibration of expectations and strategies.
Looking ahead this year, Bitner anticipates continued volatility in interest rates, with the 10-year Treasury likely to run between 3.8% and the mid-5% range. This volatility, coupled with ongoing economic uncertainty, will significantly impact transaction activity and asset valuations across all property types.
Despite these challenges, there are bright spots emerging. Office markets showed their first positive net absorption in 18 quarters during Q4 2023, suggesting a potential turning point. The industrial sector is poised for recovery, particularly in secondary and tertiary markets, driven by near shoring trends and over $530 billion in planned manufacturing investments. Multifamily properties, especially new construction, show attractive pricing dynamics relative to existing stock.
For investors looking to deploy capital, David suggests a balanced approach with a significant allocation to debt investments, where spreads appear more attractive than equity returns. He particularly highlights opportunities in direct lending and mezzanine debt, where returns can reach 14%. On the equity side, he points to value-add opportunities in trophy office conversions, though emphasizing the critical importance of submarket selection.
The wall of debt maturities remains a significant concern, with approximately $2 trillion in commercial real estate loans maturing over the next couple of years. While banks have largely employed an "extend and pretend" strategy thus far, David suggests regulatory pressure and dwindling extension options could force more resolutions in 2025, leading to increased transaction activity and price discovery.
The podcast also touches on potential policy impacts from the new administration, including proposed tariffs and deregulation efforts, which could create both challenges and opportunities for commercial real estate markets.
For investors and operators in commercial real estate, 2025 promises to be a year of continued adaptation to new market realities. Success will require embracing volatility, adjusting return expectations, and taking amore targeted approach to investments across both debt and equity opportunities.

Peachtree Point of View explores today’s complex investment landscape, offering expert insights and actionable strategies to navigate dislocated markets and capitalize on mispriced risk. Each episode dives deep into market dynamics, equipping you with the knowledge to better understand and navigate the ever-changing financial world. Whether you're looking to invest, raise capital, or partner, we’ll reveal the tools and strategies needed to generate superior risk-adjusted returns.
Don’t miss an episode—catch up on past discussions and stay ahead of the curve. [Listen Now]