Hilton Garden Inn, Jackson, TN - Development Case Study

Peachtree Group became aware of a land parcel available for sale in the Shoppes at the Columns shopping center in Jackson, TN. The market benefits from a strong healthcare sector, and the retail shopping center sits on Vann Drive, the road with the highest traffic count in the county. The Hilton Garden Inn brand earned the highest guest satisfaction ratings for upscale hotels nationwide in 2014.

Peachtree Group utilized its comprehensive in-house experience with hotel development and management to assess realistic targeted investment risks and returns. The team reviewed the design timeline, estimated the construction cost, and evaluated financial projections in line with its portfolio and operational capabilities as part of a holistic analysis. The investment team negotiated and closed on the land purchase in 2015. Peachtree Group enlisted the dedicated development team to secure the Hilton Garden Inn franchise, coordinate the relevant design consultants and oversee the construction process.

The property opened in December 2017 and ranked #1 in RevPAR for the Comp Set in 2019. The hotel’s 2019 ADR index was 118.4, and it ranked #1 every month in ADR.