Curio by Hilton - Paso Robles, CA
High Barriers to Entry
Limited availability of entitled land in the Downtown Paso Robles area has severely hampered the supply of new hospitality over the past decade. Strict local zoning codes and long development approval times have also elevated land prices, creating a challenging development environment forcing developers to seek out secondary parcels of land (outside of downtown Paso Robles) to provide additional hotel rooms for the +1.5MM in annual visitors.
Resilient Market
The Paso Robles hotel and tourism market posted the highest revenue per month ever collected for September through November 2020. These record months were achieved despite the COVID impact and partial closure of the state, demonstrating this destination market's staying power that attracts drive-to and fly-to visitors.
Excellent Locations
The site is well located in the heart of downtown Paso Robles within walking distance of premier shopping, dining and cultural activities. The property is easily accessible from Highway 101 and is a 40-minute drive from San Luis Obispo Airport (which recently added a new $40MM terminal to accommodate the influx of visitors).