2025 Market Insights
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As we move deeper into 2025, the market remains defined by volatility, dislocation and uncertainty. At Peachtree Group, we don’t wait for clarity, we lead through complexity. Despite persistent interest rate headwinds and shifting investor dynamics, our senior leaders see not just challenges but opportunities to deploy capital with precision, creativity and discipline. Here they share candid insights on navigating this evolving landscape, uncovering value where others see risk and positioning Peachtree to emerge stronger on the other side of the cycle.

“The truth is, we’re not waiting for a storm—we’re already in it. In any storm, pain is inevitable, but suffering is optional. For the past several years, we’ve operated in a market shaped by disruption: historic rate hikes, geopolitical shocks and policy uncertainty. We had hoped that we would have seen the darkest moments already, but this cycle had other plans. We’re navigating headwinds in real time, positioning ourselves to endure and emerge stronger. The next six months will likely bring continued volatility with persistent inflation, higher-for-longer interest rates and fragmented capital markets. Still, within that turbulence, signals of clarity are beginning to emerge. As visibility returns, whether through promised tax reform, trade resolution or regulatory recalibration, so too will stability.Our approach is simple. We don’t ignore the storm; we prepare for it. We position our portfolio not to avoid pain but to minimize unnecessary suffering.We are beginning to see the light and are positioned to lead as it returns.”
Greg Friedman, Managing Principal and CEO
“As a team, we’ve successfully navigated downturns, market volatility and shifting political and economic landscapes. Each disruption has only strengthened our resilience and sharpened our edge. While others view unpredictability as discomfort, we see it as an opportunity. It is the space where we thrive, uncovering opportunities to deploy capital and generate exceptional returns.”
Jatin Desai, Managing Principal and CFO
“Volatility continues to define the CRE landscape, disrupting early signs of recovery and forcing a rethink for many market participants. At Peachtree, we remain focused on fundamentals such as location, sponsorship, basis and demand drivers, which tend to outperform through cycles.With traditional lenders pulling back, we are actively financing high quality assets at a premium yield and expect continued opportunity in refinances, loan purchases and situations where execution, not momentum, is what matters.”
Michael Harper, President, Hotel Lending
“The uncertainty of the next 12 months isn’t just about the horizon; it’s about the volatility we face week to week. As transactions pick up, we’ll see the true impact of the value reset, prompting re-margining, recapitalizations or dispositions across the board. With investor liquidity constrained and borrowers under pressure, we expect a rise in structured equity solutions and accelerated asset sales, especially if employment softens and fundamentals weaken.”
Michael Ritz, Executive Vice President, Investments
“We’re operating in a higher-for-longer rate environment, but deals are still getting done—and the dislocation we're seeing now is creating actionable opportunities rather than road blocks. Broken capital stacks, rising distress, and general uncertainty are revealing compelling entry points for preferred equity and rescue capital, where we can participate in upside while preserving downside protection. At Peachtree, we thrive in moments like this—our creative structuring and execution strength allow us to play offense while others wait for clarity.”
Michael Bernath, Senior Vice President, Acquisitions & Dispositions
“Over the next 12 to 18 months, investors will find compelling opportunities to generate attractive, non-correlated alpha through private credit and special situations. Peachtree is actively capitalizing on market dislocation and mispriced risk with strategic, nimble allocations across the capital stack. This environment allows us to play selective offense and deliver strong performance for our LPs.
Daniel Savage, Senior Vice President, Investments & Strategy
“Capital markets volatility, especially in the CMBS and CRE CLO space, creates a unique advantage for lenders like Peachtree that do not rely on securitized executions. As banks are pressured to offload sub-performing loans, we see strong opportunities in the $20–75 million loan range, mainly through deeper stretch senior structures. We remain optimistic about exiting pre-COVID investments and expanding strategies that capitalize on today’s pricing dislocation and policy-driven market shifts.”
Jeremy Stoler, Executive Vice President, Debt Capital Markets
“Market dislocation will drive meaningful opportunities for Peachtree, particularly as refinancing challenges and reduced liquidity sideline many market participants. Sectors like hospitality, multifamily and land remain attractive, especially where bridge and construction lending can solve capital stack gaps. With fewer players in the space and distress beginning to surface, we’re well positioned to deploy capital where others can’t or won’t.”
Jared Schlosser, Executive Vice President, Hotel Originations and Head of CPACE
“Commercial real estate is navigating a uniquely complex moment, shaped by macro pressures like tariffs, inflation and geopolitical fragmentation, and micro realities such as capital expenditure burdens, labor inflation and localized demand shifts. In hotels where reinvestment is non-negotiable and operating costs are rising, the ability to underwrite location, efficiency and adaptive revenue strategies is critical. Today’s dislocation lies in broken capital stacks with unfinished developments, over-leveraged deals, and liquidity-starved sponsors, which are offering compelling opportunities for well-positioned credit investors who can move with precision and discipline.”
Sameer Nair, Senior Vice President, Equity Asset Management
“Uncertainty is sidelining many investors, but that’s precisely where opportunity emerges. We see the most actionable dislocation in debt today, with equity and preferred equity likely to follow. Bridge lending remains compelling, but flexibility across the capital stack is key. While others pause, we’re leaning into select development, knowing today’s starts will be tomorrow’s top assets. Peachtree has grown the most during disruption, and we believe this next cycle will be no different.”
Brian Waldman, Chief Investment Officer
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During the California Gold Rush, thousands rushed west in search of fortune. Few struck it rich. The real winners were those who sold the picks, shovels and other tools needed to sustain the miners’ efforts. They thrived not by chasing the frenzy, but by positioning themselves with strategy and discipline.
Today’s commercial real estate market presents a similar dynamic. The market continues to experience one of its most significant resets in more than a decade. While many assets remain operationally strong, capital structures are under pressure. Higher interest rates, constrained debt markets and a steady wave of loan maturities have created a liquidity gap that traditional lenders are unwilling or unable to fill. Those positioned to provide the tools, in this case, creative solutions, stand to benefit the most.
Private credit continues to be a critical source of capital in today’s market, and our credit team’s activity reflects that demand. As of mid-August, we’ve originated more than $1.3 billion in loans and expect that momentum to continue. Notable transactions include a $53 million bridge loan for a 270-acre mixed-use development in Mesa, Arizona; a $42 million bridge loan supporting the acquisition of the Atlanta Financial Center; $36 million in construction financing for a 179-unit Class A multifamily development in Oregon; and $67.5 million of bridge financing for the recapitalization of the newly opened 187-room Printing House – Tapestry Collection by Hilton property in Nashville. We are well on our way to another record year in originations.
While our private credit platform is meeting the immediate demand for financing, we’re also seeing opportunities that extend beyond traditional lending. Market dislocation is uncovering complex, transitional situations where capital solutions require a more opportunistic approach. Not in broad strokes but in carefully selected, well-structured transactions that require both creativity and discipline.
We are focused on opportunities where mispriced risk meets strong fundamentals, where we can structure downside protection and capture meaningful upside through preferred equity, recapitalizations and discounted acquisitions. Our underwriting process is rigorous, our execution repeatable and our orientation long term.
Across sectors, we are seeing the landscape shift. Hospitality is under pressure from deferred capital expenditures and near-term maturities. Multifamily faces valuation recalibration as cap rates rise and leverage recedes. Even in office, where secular headwinds persist, dislocation is beginning to yield selectively actionable opportunities. In each case, we are evaluating where structure, not just price, can drive durable, risk-adjusted returns.
This environment demands more than capital. It requires a stable, experienced team with the agility to work up and down the capital stack and the relationships to source deals early. That is what our platform was built for. With deep connectivity across lenders, owners and operators, we consistently uncover opportunities before they reach the broader market and execute with a clear philosophy, shared incentives and a team-based culture that rewards precision.
We are not chasing momentum or relying on market recovery to drive returns. We are focused on underwriting the business plan, aligning with operators and structuring for protection on the downside with the potential for asymmetric outcomes on the upside.
Like those who supplied the tools that built lasting fortunes during the Gold Rush, we are not chasing momentum or relying on chance. We are focused on providing the structure, discipline and alignment needed to uncover value where others see uncertainty. Cycles like this reward preparation and conviction, and we believe the months ahead will offer opportunities for those positioned to act with clarity and discipline.
We are ready to put the right tools to work.
— Greg Friedman, Managing Principal & CEO

Hotel Management | Ask the experts: what is the best hospitality investment right now?

In a recent discussion with Hotel Management, Brian Waldman, Chief Investment Officer at Peachtree Group, emphasized the importance of opportunistic investments in the current hospitality market. While premium-branded select-service and compact full-service hotels are generally stable across market cycles, Waldman noted that the most compelling opportunities often arise from unique situations rather than adhering strictly to a single chain scale or technology.
Waldman also highlighted the significance of transparency in hotel financing. He advised that owners should be forthcoming with lenders about potential challenges and deviations from plans, as early transparency fosters credibility and collaborative problem-solving, which is crucial in navigating financial uncertainties.
Peachtree Group's approach aligns with these insights, focusing on strategic investments that leverage both market opportunities and operational efficiencies. Their portfolio reflects a commitment to identifying and capitalizing on situations where value can be enhanced through decisive action and transparent partnerships.
Read full article on hotelmanagement.net

Reuters: Sectors Up Close: Travel 'will outpace inflation over the next decade'
Reuters | US summer flight bookings are down 10% year-on-year — even though airfares are cheaper — and the airline sector is lagging behind the wider market. Nevertheless, Greg Friedman of Peachtree Group says the market will pick up and even benefit in 2026.