商业房地产市场正在经历自大金融危机以来最重大的转型，对于经验丰富的投资者来说，问题不在于机会是否存在，而是你是否有经验和基础设施来利用机会。在最新的 Peachtree Point of View 剧集中， 董事总经理兼首席执行官格雷格·弗里德曼， 董事总经理兼首席财务官 Jatin Desai，以及 CRE 总裁兼负责人 Daniel Siegel 揭示了近二十年的战略演变如何使Peachtree集团能够在当今混乱的市场中蓬勃发展。
当Peachtree集团在2007年成立时，只有五名团队成员，时机再具挑战性也没有比这更具启发性了。大金融危机（GFC）成为该公司在识别错误定价的风险和在其他人撤退时执行复杂交易方面的首场大师班。从2009年到2011年，这种通过挂钩票据提供救援资金和重组不良资产来 “粉碎剧本” 的基本经验建立了推动当今战略的运营框架。
弗里德曼解释说：“我们一直非常关注定价错误的风险。”“总会有挑战和机遇，但我们一直在寻找定价错误的风险在哪里。”
在全球金融危机之后的十年中，Peachtree系统地建立了现在具有竞争优势的基础设施。该公司垂直整合业务，到2010年，将物业管理、贷款服务、施工管理及其经纪交易商纳入内部。这不仅是运营效率，也是未来市场混乱的战略定位。
最重要的是，Peachtree在2014年开始将重点放在私人信贷上，认为该资产类别 “定价非常非常错误”，机会巨大。尽管竞争对手现在首次涌入私人信贷，但Peachtree在630多笔信贷交易中拥有15年的直接贷款经验，有着非凡的往绩记录：只有2％的交易需要资产回收，23亿美元的已部署信贷资本的损失率仅为0.17％。
当今的市场验证了过去18年中做出的每一项战略决策。随着超过1万亿美元的商业房地产贷款在截然不同的利率环境中到期，区域银行正面临着Peachtree在全球金融危机期间学会应对的确切压力。
该公司的增长轨迹说明了这一点：从2007年的五名员工到2019年的100名员工，现在有300多名团队成员管理着40亿美元的股权，总资产为80亿美元。但是，光靠规模并不能解释他们当前的优势；这是通过多个市场周期建立的运营复杂性。
当前的环境揭示了为什么基础设施比资本更重要。正如德赛指出的那样，“有很多私人信贷，但其中大多数之所以来找我们，是因为它们无法发放。他们没有基础设施，没有发起人、承销商和内部服务。”
十八年的市场占有率创造了另一条竞争护城河：与40多个金融机构交易对手的深厚银行关系。随着银行寻求创新的解决方案来管理围绕商业房地产风险敞口的监管压力，这些关系现在为场外交易提供了渠道。
西格尔解释说：“银行对票据的交易非常具有建设性、深思熟虑和战略性。”“其中大多数是场外交易，我们主要通过现有的银行关系在内部进行采购。”
战略投资影响：
• 以体验为导向的机会识别：Peachtree2009-2011年的全球金融危机手册直接适用于当今市场，为特殊情况和救援资金部署提供了经过测试的框架
• 基础设施是竞争优势：15年的私人信贷经验和垂直整合运营使新市场进入者无法完成其承保的交易时能够得到执行
• 以关系为基础的交易流程：40多家机构的深厚银行关系为场外交易提供了独家渠道，创造了可持续的竞争优势
• 久经考验的下行保护：23亿美元信贷投资的资产保留率为98％，损失率为0.17％，这表明风险管理能力经过多个周期的完善
• 市场时机验证：当前的错位代表了自成立以来推动Peachtree战略的那种 “错误定价的风险” 机会，部署期限为3年以上
讨论揭示了为什么这一时刻不仅仅是另一个市场机会。这是二十年的战略准备与最佳市场条件的融合。
对于评估市场历史如何为当前机会提供信息的资深投资者来说，本集为机构平台如何利用经验、关系和基础设施在混乱的市场中创造阿尔法提供了难得的见解。
收听完整版 桃树观点 该剧集将详细了解数十年的市场经验如何转化为当前的交易执行和投资策略。在您的首选播客平台上关注 Peachtree Point of View，持续深入了解机构质量的房地产投资方法。
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ATLANTA (Oct. 15, 2025) – Peachtree Group (“Peachtree”), a leading commercial real estate investment firm overseeing a diversified portfolio of more than $8 billion, today announced the appointment of Lindsay Monge as executive vice president of asset management. In this role, Monge will oversee the firm’s hospitality and real estate assets, driving performance, strategic planning and value creation across the portfolio.
Monge brings more than two decades of leadership experience in hospitality, real estate investment and operations to Peachtree. Most recently, he served as president of Seaview Investors where he led asset management and daily operations for a portfolio of eight Marriott and Hilton-branded upscale hotels in California. Before this, he spent nearly 16 years at Sunstone Hotel Investors, rising to senior vice president, chief administrative officer, secretary and treasurer, where he oversaw corporate functions and played a pivotal role in managing a $3.9 billion asset base.
“Lindsay’s extensive background leading hotel operations and real estate investment platforms makes him an invaluable addition to our leadership team,” said Greg Friedman, managing principal and CEO of Peachtree. “His experience across public REITs, private equity and owner-operator platforms uniquely positions him to enhance value creation for our investors while strengthening our asset management capabilities.”
His career also includes senior leadership roles at Magna Flow as chief operating officer and at Alpha Wave Investors as chief administrative officer and partner where he directed strategic planning, growth initiatives and asset repositioning strategies. Earlier in his career, Monge held management positions at The Westgate Hotel and began his hospitality career in Hilton’s executive management program at the Waldorf Astoria in New York.
Monge earned an MBA in strategy and leadership from the Drucker School of Management at Claremont Graduate University. He holds a bachelor’s degree in hotel administration from Cornell University’s Nolan School of Hotel Administration. He also completed executive education in the LEAD Business Program at Stanford Graduate School of Business.
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ATLANTA (Oct. 13, 2025) – Peachtree Group (“Peachtree”) announced today the launch of a new equipment finance division, further broadening its credit platform and reinforcing its ability to provide flexible equipment lease financing across industries, including commercial real estate and hospitality.
The division will be led by seasoned executives Brian Shaughnessy and Roger Johnson, who together bring more than 60 years of experience in equipment finance, specialty finance and portfolio acquisitions. They will be joined by experienced industry executive Dennis Shields, further strengthening the team’s depth and expertise. Shields spent the last 15 years with Meridian Leasing, helping to grow its profitable leasing business.
“This launch is more than the start of a new business line. It continues relationships that span more than 15 years,” said Greg Friedman, Peachtree’s managing principal and CEO. “We have known and worked alongside Brian and Roger for well over a decade, watching them build reputations as trusted leaders in equipment finance. Their arrival marks both a reunion and a natural extension of our long-standing ties.”
This new platform represents a progression of Peachtree’s established private credit ecosystem. Many of the firm’s commercial real estate clients also require equipment financing, particularly in hospitality, where Furniture, Fixtures,and Equipment (FF&E) play a critical role in new developments. By building on the firm’s long-standing history and applying proven expertise from its principals’ experience financing essential use equipment, Peachtree is positioned to deliver tailored financing solutions that address client needs across multiple sectors and industries.
The launch highlights Peachtree’s ability to adapt its platform to fill gaps left by traditional lenders while keeping long-term client relationships at the center of its strategy.
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“Large banks continue to pull back from serving small and mid-sized businesses, leaving a significant void in the market,” Friedman said. “Our new platform allows us to step in with creative financing solutions, whether that means helping medical facilities upgrade technology or supporting hotels with FF&E for new developments, so businesses can access the capital they need to grow.”
Shaughnessy, who joins as president and principal of the equipment finance division, is a senior executive with more than 35 years of experience in financial services and investment banking. He was most recently co-founder and CEO of IMT Commercial, an alternative portfolio and asset acquisition and management firm.
Johnson, who will serve as executive vice president and principal, is a 30-year portfolio acquisitions and commercial lending veteran. He has a proven track record of developing profitable relationships with C-suite decision-makers at a wide range of financial institutions. Both Shaughnessy and Johnson founded and grew IMT Commercial Credit into a top 120 equipment finance business.
The new unit will initially focus on financing lease transactions ranging from $500,000 to $10 million with terms generally between 24 and 84 months. By leveraging Peachtree’s established credit expertise, infrastructure and balance sheet strength, the division aims to deliver competitive financing options while ensuring timely funding and long-term client relationships.
“Equipment finance requires a deep understanding of the assets, from valuation to structuring and exit strategies,” said Shaughnessy. “Our team brings decades of specialized knowledge that allows us to evaluate risk effectively and deliver certainty of execution for clients.”
Johnson added,“Leasing involves extensive coordination with clients, vendors and lenders, and our goal is to make the process seamless. Clients can count on us not only to secure financing but also to manage the details that keep projects moving forward.”
“Equipment finance is a relationship-driven business where execution matters,” Shields, senior vice president, said. “Our goal is to combine decades of industry expertise with Peachtree’s deep credit platform to offer reliable, creative solutions to clients who are often underserved in today’s lending environment.”
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Fortune | There’s no doubt that commercial real estate, and especially the office market, is undergoing a seismic transformation, one that’s not likely to abate any time soon. A boom time of near-zero-interest-rate policy, abundant liquidity, and cap rate compression over the past decade has given way to a perfect storm–a wall of maturing debt, tightened lending conditions, and cratering property values–all amid higher interest rates that show no sign of returning to their pre-2022 lows.
The outlook for the office sector has been particularly negative. It’s a tale of two markets right now: roughly 30% of office buildings account for 90% of the vacancies and may never recover, while the other 70% have the chance to stabilize over time. Either way, the office market finds itself at an inflection point, much like the retail market as mall acquisitions were being financed.