The commercial real estate market is experiencing its most significant transformation since the Great Financial Crisis, and for seasoned investors, the question isn't whether opportunities exist, it's whether you have the experience and infrastructure to capitalize on them. In the latest Peachtree Point of View episode, Managing Principal & CEO Greg Friedman, Managing Principal & CFO Jatin Desai, and President and Principal CRE, Daniel Siegel reveal how nearly two decades of strategic evolution has positioned Peachtree Group to thrive in today's dislocated market.
When Peachtree Group launched in 2007 with just five team members, the timing couldn't have been more challenging or more instructive. The Great Financial Crisis (GFC) became the firm's first masterclass in identifying mispriced risk and executing complex transactions when others retreated. This foundational experience, from 2009 to 2011, of "dusting off the playbook" by providing rescue capital through hook notes and restructuring distressed assets established the operational framework that drives today's strategy.
"We've always been very much focused on mispriced risk," explains Friedman. "There's always going to be challenges and opportunities, but we're always looking for where is there that mispriced risk."
The decade following the GFC saw Peachtree systematically build the infrastructure that now provides competitive advantages. The firm vertically integrated operations, bringing property management, loan servicing, construction management and their broker-dealer in-house by 2010. This wasn't just operational efficiency, it was strategic positioning for future market dislocations.
Most significantly, Peachtree began its heavy focus on private credit in 2014, recognizing the asset class as "very, very much mispriced" with substantial opportunities. While competitors are now rushing into private credit for the first time, Peachtree has 15 years of direct lending experience across 630+ credit transactions with a remarkable track record: only 2% of deals required asset takeback, with just a 0.17% loss rate on $2.3 billion in deployed credit capital.
Today's market validates every strategic decision made over the past 18 years. With over $1 trillion in commercial real estate loans maturing into a dramatically different interest rate environment, regional banks are facing the exact pressures Peachtree learned to navigate during the GFC.
The firm's growth trajectory tells the story: from five employees in 2007 to 100 in 2019, and now 300+ team members managing $4 billion in equity across $8 billion in total assets. But scale alone doesn't explain their current advantage; it's the operational sophistication built through multiple market cycles.
The current environment reveals why infrastructure matters more than capital. As Desai notes, "There's a lot of private credit outthere, but most of them have come to us because they can't originate. They don't have the infrastructure, they don't have the originators, underwriters, servicing in-house."
Eighteen years of market presence have created another competitive moat: deep bank relationships across 40+ financial institution counterparties. These relationships now provide access to off-market transactions as banks seek creative solutions to manage regulatory pressure around commercial real estate exposure.
"Banks are being very constructive, thoughtful and strategic about how they're trading paper," explains Siegel. "Most of. these have been off-market transactions, and we're sourcing them mostly internally through our existing bank relationships."
Strategic Investment Implications:
• Experience-driven opportunity recognition: Peachtree's GFC playbook from 2009-2011 is directly applicable to today's market, providing tested frameworks for special situations and rescue capital deployment
• Infrastructure as competitive advantage: 15 years ofprivate credit experience and vertically integrated operations enable executionwhere new market entrants fail to close deals they've underwritten
• Relationship-sourced deal flow: Deep banking relationships across 40+ institutions provide exclusive access to off-market transactions,creating sustainable competitive advantages
• Proven downside protection: Track record of 98% asset retention rate and 0.17% loss ratio on $2.3 billion in credit investments demonstrates risk management capabilities refined through multiple cycles
• Market timing validation: Current dislocation represents the type of "mispriced risk" opportunity that has driven Peachtree's strategy since inception, with 3+ year runway for deployment
The discussion reveals why this moment represents more than just another market opportunity. It's the convergence of two decades of strategic preparation with optimal market conditions.
For sophisticated investors evaluating how market history informs current opportunity, this episode provides rare insight into how institutional platforms leverage experience, relationships and infrastructure to generate alpha in dislocated markets.
Listen to the full Peachtree Point of View episode to hear detailed examples of how decades of market experience translate into current deal execution and investment strategy. Follow Peachtree Point of View on your preferred podcast platform for ongoing insights into institutional-quality real estate investment approaches.
Greg Friedman offers a wide perspective on the real estate market. He uses the 10-year treasury yield as a market indicator but notes inconsistencies in the latest trends compared to real estate. Greg believes there will be better buying opportunities on the horizon once real estate finds a bottom to build a new foundation. Listen to the full broadcast on Schwab Network.
The commercial real estate industry has entered a transformative period defined by Chaos, Complexity, Complications and Creativity. The interplay of macro-economic pressures, financial challenges and anticipated policy changes from the new administration has created a volatile environment that demands adaptability and strategic thinking from stakeholders.
The chaos in CRE stems from structural shifts and economic headwinds reshaping the industry. Elevated interest rates have fundamentally altered investment returns, making debt more expensive and refinancing significantly harder. An ongoing "wall of debt maturities," totaling $3.6 trillion over the next 36 months, will force owners to manage or restructure obligations under far less favorable conditions than when loans were originated.
We are at historic levels of debt maturing as we are at the tail end of a wave of CRE loans maturing, many of which originated before 2022, particularly in 2014 and 2015, reflecting the prevalent 10-year loan terms of that period. To put this into context, the average interest rate on CRE loans originated in 2024 was roughly 6.2% versus the 4.3% rate on maturing mortgages—a nearly200-basis-point increase, according to S&P Global.
Meanwhile, the new administration's plans to cut costs and tighten immigration policies introduce uncertainty, complicating operational and labor-related decisions. While the immigration policy discussions may create short-term volatility, its impact on long-term CRE investments is expected to be minimal. These discussions serve as an "eye candy" distraction without substantial consequences for capital deployment or the asset class's attractiveness.
These factors foster a chaotic and volatile environment, disrupting traditional approaches to ownership, transactions and refinancing.
CRE investments are inherently complex, and the current chaotic market magnifies these challenges. Rising debt obligations now exceed asset performance, particularly as rent growth and NOI struggle to keep pace with increasing costs. Market stress varies across sectors, with some assets thriving while others falter under outdated financing terms and reduced liquidity.
The complications stemming from broken capital stacks and operational challenges are expected to peak this year. Higher interest rates and more conservative lending criteria make debt restructuring increasingly tricky. Insurance and heightened compliance costs exacerbate inefficiencies, further straining asset performance.
In this challenging environment, creativity is no longer optional but essential. Owners and investors must adopt innovative strategies to structure deals, recapitalize assets and maintain competitiveness.
Strategies like CPACE financing, which enhances building efficiency while addressing funding gaps, and EB-5 investments, which access foreign capital through immigrant investor programs, offer viable solutions. Preferred equity and mezzanine debt can fill capital stack gaps, while private credit provides customized financing arrangements tailored to asset-specific needs. Creative structuring, such as Delaware Statutory Trusts (DSTs), maximizes tax advantages and enhances cash flow predictability.
Tax considerations should also play a vital role in determining your investment strategies. Delaware Statutory Trusts (DSTs) offer appealing solutions for 1031 exchange investors seeking tax deferral and portfolio diversification through high-quality assets.
Opportunity Zones remain one of the most significant tax benefits across the country while furthering the cause of urban redevelopment. These tax-advantaged instrument allows investors to reduce their tax burdens and extract more value from their CRE investments.
This year will be a watershed moment for commercial real-estate stakeholders. The erratic nature of the market means that financial tools must be intimately understood, and alternative approaches embraced. Success will come down to adaptability, innovation and a deep understanding of market dynamics. Although the headwinds will be persistent, this environment provides unique opportunities for those who are prepared to embrace the four Cs and help define a creative way forward.
The Peachtree Group team will share their insights into how the market is shaping up and how they plan to adapt their strategies to navigate Chaos, Complexity, Complications and Creativity. Each aims to overcome the headwinds and seize the opportunities presented in this transformative period for the commercial real estate industry.
The Peachtree Group team shares their insights into how the market is shaping up and how they plan to adapt their strategies to navigate Chaos, Complexity, Complications and Creativity. Each aims to overcome the headwinds and seize the opportunities presented in this transformative period for the commercial real estate industry. Read Peachtree's House Views Here.
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ATLANTA (Jan. 6, 2025) – Peachtree Group ("Peachtree") announced today that Josh Rubinger has joined as senior vice president of national accounts for its broker-dealer affiliate, Peachtree PC Investors("PPCI"). Rubinger’s role will focus on business development, overseeing relationships with broker-dealers and registered investment advisors (“RIAs”)and supporting the distribution of the firm’s investment offerings.
With more than two decades of experience in financial services and a proven track record of developing strong client relationships, Rubinger's leadership will further strengthen Peachtree's commitment to delivering tailored investment solutions through PPCI.
“This strategic hire underscores our focus on grow thand strengthening Peachtree’s position as a trusted partner within the investment community,” said Brian Cho, president of PPCI. “Josh's extensive experience and strong network of relationships with broker-dealers and RIAs position him as a key asset to our team. His expertise will be instrumental in shaping our selling group and broadening our market reach.”
Prior to joining PPCI, Rubinger served as senior vice president and head of national accounts for Ashford Securities, a broker-dealer wholly owned by Ashford Inc., an alternative asset management company specializing in the real estate and hospitality sectors.
Before Ashford, he served as senior vice president of national accounts for Lightstone Capital Markets, the capital markets division of The Lightstone Group. Rubinger also served as vice president and East Coast national accounts manager at Thompson National Properties LLC. Before entering the alternative investment space, he held roles with Oppenheimer Funds andColumbia Funds.
Rubinger holds a bachelor’s degree from Hamilton College and FINRA Series 7 and 63 securities licenses.
About Peachtree Group
Peachtree Group is a vertically integrated investment management firm specializing in identifying and capitalizing on opportunities in dislocated markets, anchored by commercial real estate. Today, the company manages billions in capital across acquisitions, development and lending, augmented by services designed to protect, support and grow its investments. For more information, visit www.peachtreegroup.com.